The goal of packing is make people click, so you have to spark their curiosity
And you can do it using novelty, using new things, also making the things feel new by changing a part of them, to create the illusion that they ever seen this before, just make it new and win
Simplicity + exaggeration strategy
It use the simplicity to don't confuse people and make them focus on the things that really matters
And exaggerate to stop scroll, grab the attention of the people and look different from the others, so people is more likely to click, love it