Andreu

I build lean DTC brands and love films

[Rahul Issar @therahulissar]

Every brand I talk to is testing AI tools. Almost none of them are growing faster because of it.

The brands winning on Meta right now aren't the ones with the most sophisticated AI stack.

AI created a new problem nobody's talking about:

infinite optionality.

Suddenly you can spin up AI-generated creatives, AI email flows, AI chatbots, AI influencer avatars, AI landing pages, all in a week.

So brands do exactly that. They spread thin across every channel simultaneously because the barrier to entry dropped to zero.

And then they wonder why nothing is working.

The best clients we have right now are focusing on one leveraging AI across one part of their business until it's absolutely flawless. The goal isn't' replacing roles but actually empowering them and getting their team to do more with less.

Stop sacrificing quality of quantity.

AI should make you faster at your one thing. Not give you permission to chase ten things at once. Build in one department and become really good at it before moving onto the next.

[Andreu @andreuperet]

@dtcforbreakfast manus

[Andreu @andreuperet]

Manus or Claude Code for Shopify product page design+development? (Not landing, just pdp)

[Andreu @andreuperet]

I’ve been using manus for the past few days. Learning and using it for my brands and man, now we’re talking.

Still polishing a few things

[Andreu @andreuperet]

Will we ever get an AI tool that meets real needs and is actually worth the hype?

[Andreu @andreuperet]

@oliviercroguy have you tried manus?

[Andreu @andreuperet]

Good indicator

[Andreu @andreuperet]

Will we ever get an AI tool that meets real needs and is actually worth the hype?

[Andreu @andreuperet]

Such a great feeling

[Andreu @andreuperet]

Every time I use AI for copywriting or creative strategy I try to analyze the content as much as I can and approach it like a real human being. Thinking about my target audience, pain points and real-life scenarios.

When I do that, I always come up with better ideas or different povs.

Your mind and creativity are unique and limitless. Best way to beat competitors

[Andreu @andreuperet]

Nice ios26 update

[Nick Theriot @nicktheriot_]

Andromeda will screw 3 types of people:

1) Media buyers who only click buttons.
2) Brands that chase “structure hacks”
3) Teams that don’t take creative/LP/offer/AOV seriously.

[Andreu @andreuperet]

Long locked-in days

[Andreu @andreuperet]

Improving the whole creative strategy for our main brand and adapting it to Meta Andromeda.

Main goal is creative diversification and taking real control of our winning content. We'll test:
- Avatars
- Avatar-targeted concepts
- 4 formats per concept

All this x3 main angles.

Every week.

[Nick Theriot @nicktheriot_]

good avatar + broad targeting + creatives tailored to that avatar + product page tailored to that avatar = ads that print $100k+/mo

[Andreu @andreuperet]

"your brand naming doesn't really matter"😐 Bro uses "Livora" "Brissea" "Exxyla" "Luvuva" type of name...

Man, do not overthink it, but don't be that lazy

[Andreu @andreuperet]

@pablo_rothbart @JoshRaphael3 For me personally, I found out ABO for intentional testing and CBO for scaling winners or proven ads.

But I've never been able to make good testings and get to conclusions with a CBO

[Andreu @andreuperet]

Found out my branded product is on a bunch of 1688 and aliexpress listings. Does this mean I can officially say I have a brand now?

[Andreu @andreuperet]

Real

[jordan @JxrdanB_]

The best networking I ever did was with myself at 3am staring at Shopify dashboards.

[Andreu @andreuperet]

How to beat competition in this AI era? Combine AI with your own judgement and knowledge. Do not trust AI 100%, make changes, humanize it, give it your personal touch.

PdP, landings, scripts... people are so lazy they're just copy pasting. Easy to beat them just by giving your personal touch and criteria. If you're good though.