Software is the new content. Winning experts aren't just publishing content, they're turning core frameworks into free, high-value tools for daily use.
Software is like aluminum.
Aluminum used to be a rare luxury metal. Kings were served their meals on it.
Then someone discovered that aluminium could be extracted from bauxite.
Now we wrap our sandwiches in it.
The aluminum industry is way bigger than it was back then, but the aluminum artisans who made plates for kings went out of business.
Today, the only way to make money in the aluminum industry is using cheap electricity at massive scale.
Nobody has a moat just because they can make aluminum anymore.
AI is doing this to software.
There will be more software than ever, but the ability to make it (including taste) will no longer be valuable.
Software isn't going away—it's margins and the artisans who make it are.
- Restaurants have no moat.
- Anyone can vibecook their own meal.
- You can build your own burger at home at a fraction of the cost it takes you to get it from a restaurant.
- If a restaurant builds a really good recipe, copycats will instantly reverse taste it and steal it.
Restaurants are dead.
@t3snake3 even after AI, most users still only care about quality product. quality for some means value (more at low cost) and for some it means a opinionated product (you either hate it or love it). amazonbasics pen is value but uniball is an opinionated brand. AI can't be opinionated.
Your audience doesn't need another 10 videos explaining how to get better.
They need a way to practise, struggle, measure progress, get feedback, and improve.
If you're an expert, stop thinking only about what content to create.
Think about what app you could build.
Not every expert needs to create more content to reach a bigger audience.
If you've developed a framework that helps people get better at something, turn it into an app.
Let people play with your expertise
If you're an expert teaching a skill where progress can be measured and feedback is possible, why haven't you built an app yet?
Your expertise could be helping people practise, track progress, get feedback, and improve.
You're sitting on a product opportunity.
Software is the new content. Experts who turn their frameworks into free tools people use daily will build more trust, authority, and influence than those who just publish ideas.
@JacobGoldschein@businessbarista@MorningBrew Software is the new content. Experts build authority by giving away valuable content; now, AI abundance makes software the new free lead magnet. Both require a specific niche and a clear framework that solves a real customer problem.