Ankit Leadplus

Founder @ • Building GTM systems for B2B SaaS + Agencies • IITB alum • I share GTM sauce everyday

[Ankit Leadplus @ankitLeadplus]

my take on GTM Signals:

you don't need fancy buying signals to get customers from cold email.

everyone is chasing companies that are:

hiring
raising money
launching products
expanding teams

but a simple list of companies with a great offer and good copy can beat all of them.

a company hiring 10 engineers doesn't mean they want your software.

sometimes the best buying signal is simply having the problem you solve for your ICP.

[Ankit Leadplus @ankitLeadplus]

@Siddurp2 No

[Ankit Leadplus @ankitLeadplus]

Send 10,000 good cold emails than 100 hyper-personalized ones.

my rationale:

100 emails with a 10% reply rate = 10 replies.

10,000 emails with a 1% reply rate = 100 replies.

dont be focused too much on reply rates.

obsess with how many customers you can get.

[Ankit Leadplus @ankitLeadplus]

@kanchipareek for starting, check instantly ai course on yt

[Ankit Leadplus @ankitLeadplus]

unpopular opinion:

the best gtm engineer is a copywriter who knows automation.

you can learn clay in 7 days.
you can learn apollo in 2 days.
you can build workflows with ai in minutes.

but understanding why someone buys your product?

that takes years.

tools are easy to learn.

human psychology isn't.

[Ankit Leadplus @ankitLeadplus]

want to increase MRR?

send more cold emails.

[Ankit Leadplus @ankitLeadplus]

the best cold email doesn’t sound like a cold email

[Ankit Leadplus @ankitLeadplus]

this is a news

[Tibo @thsottiaux]

Day 25/

We are doubling all usage limits for all Pro 100/200/500 tiers and Business Premium, effective today.

We heard your kind feedback and won’t be reducing usage limits for Pro 200, so your Work and Codex usage will stay the same. We’re also going to continue offering extended limits for dots for now, and usage of your dot will still continue to be separate from your default usage.

And we'll of course also keep shipping better models and other efficiency improvements that increase your effective usage over time.

[Ankit Leadplus @ankitLeadplus]

if you’re sending cold emails to CXOs with employee size (1-10)

keep sending on Sat / Sun also

they do reply on weekends

[Ankit Leadplus @ankitLeadplus]

Ahmedabad imax in Palladium is biggest ever ive seen in the country

its so good that my whoop measured my movie time as 3 hr nap (when i watched Odyssey and Avatar)

its time for Ramayana now 🫶🏻

[Ankit Leadplus @ankitLeadplus]

@ShubhAgrawal26 you got it!

[Ankit Leadplus @ankitLeadplus]

@janisoutbound 🙌

[Ankit Leadplus @ankitLeadplus]

came across a guy who sends 10 million cold emails per month for one of his clients.

blew my mind...

i think im starting to get a sense of what and how he sells in a sales calls. im like...shit man i need to do this.

[Ankit Leadplus @ankitLeadplus]

@OfficeOfMktg TAM is huge

[Ankit Leadplus @ankitLeadplus]

@johnowolabi_ SaaS

[Ankit Leadplus @ankitLeadplus]

about last 7 days

crazzzy craazzyy

[Ankit Leadplus @ankitLeadplus]

they think buying 10 domains, 30 mailboxes

and Smartlead + Clay + Apollo subscriptions

would get RESULTS.

who will tell them the truth?

[Ankit Leadplus @ankitLeadplus]

most GTMEs i see are workflow builder, not knowing the true sauce.. it is not being good at clay

but being good at creating offers that are HARD to say NO to

[Michael Saruggia @MichaelSaruggia]

The Clay Boom is over.

I couldn’t be happier.

2023. Very few cold email senders. I was among the top 10–20 Clay Experts on the page.

2024. The Clay boom started happening, and the market got crazy attention. I could sell a 10K/month retainer with one call and in 3 days. Did it multiple times.

2025. The market got more crowded. I sold so many GTME training programs I couldn’t count them. Literally bought houses with that. It was partially my fault that the market got so crowded.

2026. The market is now crowded with super low-level GTMEs. Everybody is a GTME. Nobody can get results. Every company tries to build internally, then the pipeline stalls.

So here I am again with a new offer, selling the outcome and bringing results in 48H.

Tech moves fast, you gotta learn how to surf.

P.S. I am pretty sure I already saw the photo somewhere, but I can’t find the owner anymore.

[Ankit Leadplus @ankitLeadplus]

@VishvamX @borjafat @distribb_io ‘write’

i heard you do seo?

ps - sorry bro i love you 😅

[Ankit Leadplus @ankitLeadplus]

there’s a trend im seeing

new cs grads / tech ppl opting for gtm roles

thinking it would be technical work

later to realise that it’s mostly copywriting and list building

actual tech work is done by claude lol