Both work, depends on personal preference tbh. I wouldn't send anythign close to the one on the left but I know people that print off of copies like that.
Each list has a certain percentage of people that will convert, the copy just defines the audience you'll attract.
Clearest example - if you run outbound for clients and you use short copy, you'll attract people that like short copy approaches for themselves as well
Went to TechCrunch today
Last week at Sculpt we had a truck with LED signs, but this time? A human holding our billboard
Guerrilla marketing is the most fun I've had recently promoting Outbound Pros
So had to step up my game for Techcrunch and it seems to work
Again multiple people were sending me the pictures
And every person we talked to asked "Are you the guys with the sign outside?"
Successful test in my opinion
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4 day results running LinkedIn outreach for a client
Targeting key competitors users
And executing it all through https://t.co/Lx6YticQ61
Lowest reply rate - 11.5%
Highest reply rate - 20.5%!!!!
PRR up to 62.1%
And all this with only 3 accounts
Crazy good results
I know that most in house teams don't print that many positive replies in 2 months
We did it in 4 days
Stop doing rookie numbers, it's time to go pro.
Go pro with https://t.co/82Mmqbp62l
Claude is officially dead to me
Codex and open sourced models are the way to go
Recently Claude has rolled out SO MANY internal limitations and it's not funny even more
Having 6 claude acc's makes this even worse
But now it's at a point where it won't even build scrapers
Cause it "violates" website TOS
It has never been so bad
Thoughts?
People that say email agents will kill cold email are coping
In reality getting filtered by an AI agent is the easiest path to success
100% open rate
100% reply rate
50% higher chances of getting through
AI will push anything remotely important to the prospect out of sheer fear
So the only thing thing you actually have to perfect is? COPY
Copy and offer are the two things that have been driving replies and conversions from email for decades
Nothing will change on the process front but if you're good you will see an insane jump in replies
Argue with a wall