Anne Bahr Thompson

Author #DoGood balancing #purpose & #profit. Creator #ME2WE continuum of #BrandCitizenship. #Brand anthropologist. Advocate for #women. Savors culture & style.

[Anne Bahr Thompson @annebt]

@HomeDepot decades of positive experiences have been destroyed in my two recent transactions with you. Your customer service team has been great but that doesn’t make up for faulty products and a poor purchase experience. That’s how you erode trust and equity.

[The ANA @ANAmarketers]

Anne Bahr Thompson @annebt is a renowned author and expert in brand purpose. In her book, she emphasizes the importance of having a clear purpose for brands and offers practical tips for its implementation. Recently, she spoke with On Scope host Mike Berberich in the ANA Studio about how many brands are failing to fulfill their purpose. They discussed common mistakes, shared advice for marketers, and highlighted a few brands that are successfully acting with purpose. You can listen to the full episode at https://t.co/g1UdnqzGrc

[Thinkers360 @thinkers360]

Shaping the Future: Emergent themes for brand leadership as we approach 2024 https://t.co/GppUBljHaT via @annebt #CSR #Marketing #Sustainability

[Anne Bahr Thompson @annebt]

TY for the SO! Feelings are mutual about your discussion on trends…. Looking forward to staying in touch in 2024!

[Bhushan Sethi @bhushansethi1]

Inspiring, informative and entertaining to listen to ⁦@annebt⁩ at todays ⁦@ANAmarketers⁩. One of the most pragmatic discussions I have heard on the alignment of social issues, brand and purpose. Especially like this quote #purpose #esg #marketing #storytelling

[Anne Bahr Thompson @annebt]

@InterfaceInc Hi! Forgot I can't msg you under the new rules unless you follow me.... I do not have a verified account ;-(

[Anne Bahr Thompson @annebt]

@InterfaceInc writing an article about the interplay of purpose and sustainability and highlighting your brand. Would love to speak with someone about the Net-works program, even if it's no longer operative, and more. On a deadline. Looking forward to hearing back from you!

[Anne Bahr Thompson @annebt]

@InterfaceInc Just seeing this! Will do ;-)

[Anne Bahr Thompson @annebt]

Our Collective Memory: The evolution of 9/11 twenty-two years later. #September11 #NeverForget #sharedhumanity
https://t.co/dTMXs9KfcF

[Anne Bahr Thompson @annebt]

TY for the like @TonyMartignett1! Together, let’s proactively pave a way for a future where technology and humanity harmoniously coexist! #DoGood #BrandCitizenship

[Thinkers360 @thinkers360]

The Importance of Connection: Lessons for Brands from an Unplugged Journey https://t.co/sqRbJWLegy via @annebt of @annebt on @Thinkers360 #CSR #DiversityandInclusion #Leadership

[Anne Bahr Thompson @annebt]

Partisan divide on #climatechange remains, even as #extremeweather impacts most across the US. @washingtonpost @UofMaryland https://t.co/FiLhcSsFSA

[Anne Bahr Thompson @annebt]

The Importance of #HumanConnection: Lessons for Brands from an #Unplugged Journey. #TechAndHumanity #EmpathyInAction #PurposefulBrands #InclusivityMatters
https://t.co/5sVvJs3cNF

[Anne Bahr Thompson @annebt]

. @Unilever's new CEO #HeinSchumacher recently announced that the co is emphasizing #productquality to grow margins and volume. Does this mean that #performancemarketing has triumphed over #purpose? Little chance of that.... But it is time for a reset. https://t.co/VSGtp6hdLM

[Anne Bahr Thompson @annebt]

#wordle @NYTGames: Why have such a negative bias with 5-letter words? Why not shift the Zeitgeist and promote a more #optimistic outlook? Use your #influence and guide us to start the day positively with more upbeat words. ☀️☀️☀️#morelove #lesshate

[Anne Bahr Thompson @annebt]

From #rainbowcapitalism to #allyship - 5 steps for #brands to sustain support and avoid pulling back in the face of #backlash. #PRIDE #pinkwashing #dogood #brandcitizenship #DEI #CSR #crisismanagement https://t.co/EKTEi9qnZF

[Anne Bahr Thompson @annebt]

#Allyship. #pride2023 presents a perfect moment for brands-and all of us-to reflect on what allyship, #DEI and #belonging genuinely mean to them, externally and internally. Is allyship about more than waving a rainbow logo and a commercial focus? #lgbqt https://t.co/GgyIGqonE7

[Anne Bahr Thompson @annebt]

Nature sent me a reaffirming message as I was contemplating work on my morning run - that I’m on the right pathway! 💚#dogood #purpose #sustainability #branddevelopment #esg #responsiblebusiness

[Anne Bahr Thompson @annebt]

TY for the SO in celebration of #EarthDay2023! Let’s consider how our individual and collective actions can sustain - and regenerate - our planet every day! #sustainability #regenerative #dogood #circulareconomy #SDGs #esg

[Thinkers360 @thinkers360]

Thinkers360 Weekly Newsletter out now!
https://t.co/o210JgdeUb

Feat.@annebt @LisaEarleMcLeod @Corix_JC @AndreasMWelsch @JamesPAhern @andrewconstabl9 @peterfgallagher @jane_anderson__ @gregkihlstrom @sylvialafair +

#Business #Technology #Thoughtleadership

[Anne Bahr Thompson @annebt]

Looking very much forward to moderating this discussion! Three great speakers on #CSR: Ann Tracey @CP_News, Jon Richter @MetLife and @JudySamuelson @AspenInstitute. Please join us on May 10th. TY @CornellMBA Center for #Sustainability! #DoGood #BrandCitizenship #ESG #impact