@HomeDepot decades of positive experiences have been destroyed in my two recent transactions with you. Your customer service team has been great but that doesn’t make up for faulty products and a poor purchase experience. That’s how you erode trust and equity.
Anne Bahr Thompson @annebt is a renowned author and expert in brand purpose. In her book, she emphasizes the importance of having a clear purpose for brands and offers practical tips for its implementation. Recently, she spoke with On Scope host Mike Berberich in the ANA Studio about how many brands are failing to fulfill their purpose. They discussed common mistakes, shared advice for marketers, and highlighted a few brands that are successfully acting with purpose. You can listen to the full episode at https://t.co/g1UdnqzGrc
Inspiring, informative and entertaining to listen to @annebt at todays @ANAmarketers. One of the most pragmatic discussions I have heard on the alignment of social issues, brand and purpose. Especially like this quote #purpose#esg#marketing#storytelling
@InterfaceInc writing an article about the interplay of purpose and sustainability and highlighting your brand. Would love to speak with someone about the Net-works program, even if it's no longer operative, and more. On a deadline. Looking forward to hearing back from you!
TY for the like @TonyMartignett1! Together, let’s proactively pave a way for a future where technology and humanity harmoniously coexist! #DoGood#BrandCitizenship
. @Unilever's new CEO #HeinSchumacher recently announced that the co is emphasizing #productquality to grow margins and volume. Does this mean that #performancemarketing has triumphed over #purpose? Little chance of that.... But it is time for a reset. https://t.co/VSGtp6hdLM
#wordle@NYTGames: Why have such a negative bias with 5-letter words? Why not shift the Zeitgeist and promote a more #optimistic outlook? Use your #influence and guide us to start the day positively with more upbeat words. ☀️☀️☀️#morelove#lesshate
#Allyship. #pride2023 presents a perfect moment for brands-and all of us-to reflect on what allyship, #DEI and #belonging genuinely mean to them, externally and internally. Is allyship about more than waving a rainbow logo and a commercial focus? #lgbqt https://t.co/GgyIGqonE7