Anne Smith

Massive SWFC fan living the dream

[Anne Smith @AnneSmithSWFC]

@AlexJPMiller @Tango1867 @owl4life1867 🦉🏴󠁧󠁢󠁥󠁮󠁧󠁿💙

[Fred Spiksley @SpiksleyBook]

Wonderful morning. Amazing turn out. Lovely people. Here is the mini-doc 'Introducing Ambrose' on YouTube.
Please share as widely as you can. Thanks for your support #swfc @storchyowl @SWFCTrust @wedwarehouse1 https://t.co/5ggz2Db8hW

[Anne Smith @AnneSmithSWFC]

Blown away by @storchyowl finding out about this whilst on a plane and coming straight from Heathrow 🤯🦉💙
Great event for a @swfc great

[Anne Smith @AnneSmithSWFC]

@sensiblereade @YesWeCrann Yes it is, there was a map to 5 other players graves given out

[Anne Smith @AnneSmithSWFC]

@YesWeCrann It was a good event anyway, but I was astounded he was there, straight off the plane at Heathrow in a car up here 💙

[Anne Smith @AnneSmithSWFC]

@TWWcast Can it not be Saturday 6/6, I’m busy 😂🦉⚽️🥳

[Anne Smith @AnneSmithSWFC]

@danswfc20 @AlexJPMiller @WPCancerCharity @SWFCCP I meant the dinner, I went to the match

[Anne Smith @AnneSmithSWFC]

@SWFCCP Were the raffle prizes claimed? I missed the draw 🤦‍♀️

[Anne Smith @AnneSmithSWFC]

@AlexJPMiller Make ur mind up u 2 🤣

[Anne Smith @AnneSmithSWFC]

@swfc @SWFCCP Any tickets available for the meal on Friday? 🙏

[Kris Wigfield @kr62209]

Apologies in advance - this is a long one.

Now that the transaction is complete, I wanted to take a moment to thank the people who made what many thought was impossible… possible.

This has been one of the most complex, demanding and important processes I’ve ever been involved in. It simply does not get done without a huge number of people going above and beyond.

A few key aspects defined whether this club had a future:

1. Bringing S3 Limited into Administration alongside the Club -
This allowed us to market and sell the Club and stadium together. Without it, the outcome could have been terminal.
Thank you to New Avenue Projects for working with us to make this happen.

2. Funding the Club through the process
Cash was critical.
To the fans - thank you. You backed the Club when it mattered most, buying tickets and merchandise in huge numbers.
To the individual who loaned £1 million - incredible support at a critical time.
And to Henrik Pedersen - for his understanding and leadership when difficult football decisions had to be made.

3. Securing the outcome with the EFL
A huge amount of work went into finding a solution that worked for all parties and protected the Club’s future.
I want to thank a colleague (who would absolutely want to remain anonymous) for the creativity, technical expertise and, quite frankly, one of the most effective pieces of work I’ve ever seen in delivering a solution everyone could get behind.

A number of advisers were outstanding:

Wiggin LLP — David Hinchliffe and team. Relentless, often working through the night.

Freeths (Sheffield Insolvency Team) - led by Oliver Jackson, assisting throughout but crucial in the final weeks.

MD Law - Matthew Dixon (despite his football allegiances…), stepping in to solve a late-stage issue.

BTG Eddisons, BTG Insurance Services & BTG Forensics - supporting throughout.

Shorts Accountants - Scott Burkinshaw and team on tax.

⸻

My BTG team - quite simply exceptional.
Jo Hammond, Mark Weekes, Paul Stanley, Julian Pitts, Phil Stone, Karis Cordery, Ben, Aidan, Niamh, Harry and many others.
And the wider Sheffield office who picked up the slack while we lived and breathed Hillsborough for six months.

⸻

The Sheffield Wednesday staff have been nothing short of incredible.

Henrik Pedersen - one of the best leaders and people I’ve worked with. We were competitive throughout - that’s down to him.

Lindsey - “Mrs Sheffield Wednesday”. Tireless.
‘Stan’ - Mr Safety. Outstanding.
Rob, Louise, James and so many more behind the scenes.

I also want to mention Trevor Braithwaite and Alastair Wilson. Both have taken unfair criticism. They did their jobs professionally in extremely difficult circumstances, and the Club would not have functioned without them.

James Wheelhouse - for answering our SOS when appointed and keeping the IT infrastructure together under real pressure.

⸻

A few others who played important roles:

Lee Strafford - trusted counsel throughout.
Alex Miller and Rob Staton - responsible journalism when it mattered.
Lee Wildgoose, Matt Bruce, Chris Cotterill and many more.

From the Trust - James Silverwood, Rob Brooke, Steven Chu.

And finally, Asher Simons - he was on the other side of the deal but was a huge driving force and without a Wednesday fan either side, I’m not sure it would have got done.I’m proud to now call him a friend.

⸻

This has been a collective effort - but one driven by a clear objective from day one:
to protect Sheffield Wednesday and give it a future.

There is still a lot of work ahead (thankfully not for me 😀)

But today, the Club has stability, a new owner, and a real platform to move forward.

WAWAW

[David Storch @storchyowl]

Wanted to take some time to reflect on a day I’ve been dreaming of for months.

Saturday was perfect. Will never be able to express how grateful I am for the warm welcome the @SWFC fans gave my family and me. The sun shone down on our wonderful club on Saturday.

It was the experience of a lifetime to enjoy the moment with you all…. To share our new crest designed by the incredible local agency Peter and Paul…. To share the news that after an incredible collaborative effort between my team, the @EFL and BTG we will start next season on zero points!…. To introduce you to our incredible new CEO, David Bruce…. And to witness over 30,000 of my newest friends singing for 99 minutes straight as our Owls closed out such a difficult season with a win.

I’d like to further highlight how grateful I am to the @EFL for their diligence and approach in working with us to ratify all issues and achieve our target of closing by 1 May.

It takes a village; but without the commitment and tenacity of Asher Simons, Clive Betts MP and James Silverwood in particular, we would not be where we are today.

It’s been an extremely emotional 48 hours for me after a long process, but now the focus is already completely on action. We are proceeding ahead immediately on all fronts and we will update you, the fans, as we go.

You are the reason Michael and I are here, the reason we have fallen in love with this city and this club. We will do everything in our power to ensure we don’t let you down.

David

#wawaw #uto #swfc

[Anne Smith @AnneSmithSWFC]

🦉💙🤩

[Anne Smith @AnneSmithSWFC]

West Brom H 02.05.26 46/46

[Anne Smith @AnneSmithSWFC]

@swfc 25/26 🦉💙

[Anne Smith @AnneSmithSWFC]

@MattJohno1989 Interesting captions 🤣💙🦉

[Sheffield Wednesday @swfc]

AN INCREDIBLE MOMENT AT HILLSBOROUGH 🙌

[Rob Staton @robstaton]

The moment Sheffield Wednesday fans found out their club isn’t facing any points deductions next season… #SWFC

[Anne Smith @AnneSmithSWFC]

Oxford A 25.04.26 45/46

[Sheffield Wednesday @swfc]

A first goal for your boyhood club 👏

Special, special moment for Will Grainger..