Don't count out in-person events! Statistics reveal the B2B trade show market was worth $15.58 billion in 2019. The market plummeted to 5.6 billion in 2020, and is projected to rebound to $14.5 billion by 2024. https://t.co/0r0Uu7aOrn #inpersonevents#tradeshows
I was recently a guest on the Integrate & Ignite podcast, where I discussed the growth mindset and ABM-Centric demand generation. I shared several no/low cost ABM strategies that deliver revenue. #ABM#GrowthMindset
https://t.co/R79znPWUoq
Want to be happier when you work? Check out my latest article on how to achieve a state of flow. I include six ways to get there, and how you can start today. https://t.co/yrLKAyxOFS
#productivity#happiness
Podcast: The Copernican Shift with Grad Conn
How to Be the Best Representative of Your Own Product, with Annie Wissner | Podcast # 181 https://t.co/S9g2yjFA2C #marketing#product
Content marketing is gardening, not hunting. If you need leads fast, try paid acquisition. If you want a lead source that grows over time, be patient and invest in content.
Google Ads is not a strategy.
Facebook is not a strategy.
Twitter is not a strategy.
ABM is not a strategy.
SEO is not a strategy.
PR is not a strategy.
Channels aren't strategies.
You need a game plan for how they all work together.