Ivan Escobar | GTM Engineer

GTM Engineer @Sympower & Automation Consultant
Founder @enteroverdrive
Ex. Bardeen, Hunty, Ondeck
5+ years scaling & buiding w/no-code
colombian 📍Barcelona

[Ivan Escobar | GTM Engineer @anomadbuilder]

Stop following your passion, it's a terrible advise. Instead, build your craft.

No more thinking in terms of passion, start thinking in terms of craftsmanship.

Craftsperson mindset: keeps you focused on what you offer the world.

Passion mindset: keeps you focused on what the world can offer you.

[Ivan Escobar | GTM Engineer @anomadbuilder]

"Our offer is unique and differentiated!😤"

the offer:

"Turning data into value with a mid of data science, analytics and AI"

(Spotted in Zurich🇨🇭)

[Ivan Escobar | GTM Engineer @anomadbuilder]

Clay’s Sculpt - their Native AI editor - was last year’s big reveal.

What most people don’t realize: it’s so bad that even Comet’s Browser Assistant can edit Clay tables better than Clay’s own built-in tool-no training needed.

Here's some limitations you'll stumble with it:
→ No support for merging columns
→ Can’t add HTTP requests when you need them
→ No way to configure waterfalls
→ Can't operate in between multiple tables or make lookups

No wonder top builders are getting creative building their own Browser Agents on top of Clay!

It’s been “Beta” for six months. By the time it finally leaves Beta, they’ll have already handed a big chunk of their GTM edge to faster, agentic competitors.

Clock’s ticking ⌛

[Ivan Escobar | GTM Engineer @anomadbuilder]

IT teams are more often the death of AI adoption, not the enablers.

If you want a company moving forward with AI: create sandboxes, kill the bureaucracy, make simple processes.

And if you're small, take the advantage.

Take it from someone who's been in both scaleups and startups, innovation thrives in small teams.

[Ivan Escobar | GTM Engineer @anomadbuilder]

Scaleup logic with AI adoption is the most illogical:

They say:
"We're pushing AI Adoption in our workspace!"
"Please share the use-case how you're using AI!"
"We're celebrating our AI champions"

Also them:
"Here's our 5 ai tools approved by IT"
"6-step 2-week process to get your tools approved"
"Here's Claude, no integrations allowed"
"We need to balance new tool adoption with innovation"

IT Teams are more often the death of AI champions, not the enablers.

[Ivan Escobar | GTM Engineer @anomadbuilder]

If you're in Switzerland and in GTM you should not miss this event!

https://t.co/OqwYg96Nud

[Ivan Escobar | GTM Engineer @anomadbuilder]

@nur_daulet_ https://t.co/OqwYg96Nud

[Ivan Escobar | GTM Engineer @anomadbuilder]

@nur_daulet_ Go to the Clay Zürich meetup I'll intro you to amazing GTM founders there!

[Ivan Escobar | GTM Engineer @anomadbuilder]

Run club in 🇨🇭 Bern - Sane Club

[Ivan Escobar | GTM Engineer @anomadbuilder]

If you're leading or operating GTM, in 6 months you'll wish you had saved this.

Build your GTM Intelligence Engine for your agentic GTM stack in

https://t.co/8gLEP3O6Z2

[Ivan Escobar | GTM Engineer @anomadbuilder]

I'm in Switzerland, so I tested Oxygen, the GTM tool from my Swiss friend Tim Scheuer

Here's my raw take after onboarding:

→ CLI install was smooth (worked with Claude and Hermes)
→ It auto-fetched context from AppSavvy immediately
→ Asked interview-style questions about our offer and tools
→ That powers their "context brain" feature

I hit a bug during setup, but the vision is clear.

Once loaded, you can connect HubSpot, outbound tools, LinkedIn, search tools like Firecrawl and Exa, and enrichment data.

The tables show up visually, similar to Clay tables.

It's early stage, but if you're serious about agentic GTM, this is one to test now.

[Ivan Escobar | GTM Engineer @anomadbuilder]

Tools like Deepline & Oxygen have that 2023 Clay energy.

You know, when something just clicks and suddenly everyone in GTM is talking about it.

A new way of working that makes sense once you see it.

I've been lucky enough to connect with the builders behind both and use these tools for my agentic GTM experiments.

I couldn't be more certain about these folks building the future of GTM.

Classic David vs Goliath story. In a few months these will explode in popularity and you'll regret not trying them sooner 😉

[Ivan Escobar | GTM Engineer @anomadbuilder]

Forzado a tomar este curso de trabajadores remotos.
Sorprendido de aprender que el "estres laboral" es sintoma de cosas tan comunes que pasan al 99% de las personas.🫥

[Ivan Escobar | GTM Engineer @anomadbuilder]

25 CHF (116.000 cop, 32 usd) for pizza and beer on the streets of Bern 🇨🇭

Believe it or not, that's "cheap" here.

Pizzeria da Nino (it's worth it)

[Ivan Escobar | GTM Engineer @anomadbuilder]

Hermes agent holding down the fort while I'm out✌️🏔

[Ivan Escobar | GTM Engineer @anomadbuilder]

@HumansNoContext make this a halloween hat ecommerce and you'll make a ton of money🤙

[Ivan Escobar | GTM Engineer @anomadbuilder]

Shoutout to @zite & @relay - great companies and products.

[Ivan Escobar | GTM Engineer @anomadbuilder]

Unless you're starting from scratch - you can always pull leverage and proof from you're past experiences. I started a new company of AI-native services.

Here's how I'm driving proof without clients yet.
→ Sharing a bio
→ Showing my credentials
→ Sharing key partners
→ Sharing companies I've worked with before

[Dominic Whyte @domwhyte42]

The Zite updates keep coming...

Introducing branded magic links.

Your app login emails can now be sent from your own domain, with your logo, colors and brand kit applied automatically.

Available on Business, Team, and Enterprise.

Try it now in @zite

[Dominic Whyte @domwhyte42]

We just shipped multi-chat in @zite !

Start a separate chat for each feature, fix, or idea, all inside the same app

Each one stays focused, so old conversations never get in the way of what you build next

Switch between chats anytime to pick up where you left off

Live now at zite dot com