Grok just hit 314M visits in January.
This reveals the unsexy truth about AI adoption: Distribution > Innovation.
xAI launched Grok in November 2023.
So we're talking about ~14 months to become the 3rd most-visited Gen AI website and crack the top 100 websites globally.
For context:
ChatGPT launched November 2022
Claude launched March 2023
Gemini (as Bard) launched March 2023
Grok was literally the last major player to enter the game.
And yet here we are - 314M visits, surpassing DeepSeek, growing 15.81% month-over-month for 4 straight months.
The distribution advantage is real. When you own the platform (Twitter/X), you don't need to fight for attention. You ARE the attention.
But there's something else happening here too.
While everyone else was focused on building the smartest model, xAI focused on building the most accessible one. Grok isn't necessarily "better" than GPT-4 or Claude - but it's right there when 500M+ people are already scrolling.
The best technology doesn't always win. The most available technology does.
Grok — January 2026
→ 314 million total visits — the 4th consecutive month of growth.
→ Surpassed DeepSeek as the 3rd most-visited Gen AI website.
→ Entered the top 100 most-visited websites in the world.
Earlier this week, we launched Wondercraft Video.
Ahead of launch, we gave access to 10 creators and ran a $25K challenge to make our launch video.
The results were wild and showed how AI video can be actually useful.
RT and comment “WONDA” and I’ll DM you 1,000 free credits.
I hired an ex McKinsey consultant to compile all my sales materials to document how GrowthAssistant company reached $22M in ARR.
He collected:
- Recordings of sales calls
- Sales scripts
- SOPs
- Lead gen systems
- etc
100s of top companies paid me for access to it.
Today I'll give it away for free.
RT + reply "GA" to get a copy in DMs.
Going to regret leaking this...
I made a step by step cheatsheet on how to make these realistic AI videos for your ads
Like, RT & comment "Video" and i'll send it over
(must be following)
This is what great PM looks like.
User requests feature. Bad PM says “good idea, added to backlog.” Great PM asks: who actually has this problem?
0.00072% of DAU.
That’s the entire product management discipline in one data point. The feature request sounds reasonable. The user sounds passionate. The use case is real. And building it would serve roughly 7 users per million.
Nikita does something else that separates senior PMs from junior ones: he flips the request into a diagnostic. “Why aren’t you just posting those drafts?” The 10+ draft problem isn’t a missing search bar. The user has a publishing friction problem masquerading as a discovery problem.
Most PMs would log the request and move on. This response models the thinking that prevents roadmap bloat: quantify the surface area before discussing the solution.
Correct.
My Tesla and SpaceX shares, which are almost all my “wealth”, only go up in value as a function of how much useful product those companies produce and service.
This means my “wealth” can only increase due to producing more products and services for the public. Moreover, anyone else who is a shareholder in Tesla and SpaceX, which incudes employees, participates in the upside of stock appreciation.
That is because I am a maker, not a taker like the Bernie Sanders type politicians of the world. They take and they’re on the take, because they cannot or will not make.
Secret weapon in life: A high tolerance for ambiguity. Most people panic when the path isn't 100% clear. They need a perfect plan. Don't be that person. Be the one who can take the next right step, even in the fog. Progress, not perfection, gets you to the destination.