Building any company requires attention which = $.
The founder perspective to the world is the most desired to follow.
I believe if you’re camera shy in 2026 and want to be an entrepreneur you’re setting yourself up for failure.
The contract review market has split into two extremes:
Harvey AI, Ironclad, and Spellbook are built for BigLaw and enterprise legal ops at $500/hour or $50K+ per seat.
On the other end, cheap text-based analyzers spit out summaries with no visual context and no sense of what the other party is actually trying to do.
Nobody occupies the middle: an affordable, visually intelligent, psychologically aware contract platform built for the individual professional. That's AELA.
What we've shipped that no competitor has:
• Aura Glow, Heatmap, and Favorability Score - visual risk communication that makes a 40-page MSA legible in 10 seconds
• Contract Psychology Meter and Negotiation Pressure Meter - reading the counterparty, not just the clauses
• Built specifically for freelancers, consultants, and independent professionals (a 60M+ person ICP that enterprise legal tech structurally can't serve)
Live at https://t.co/MlxjxmCXXw.
Solo at $15/mo, Gold at $150/mo.
Excited to continue sharing this journey with you all, one day at a time.