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Built a defense stocks terminal on Claude Code
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Something like this would cost you a Bloomberg terminal.
Is Google’s UCP the next "Tech Tornado" for e-commerce? 🌪️
My 4 takeaways from Berlin Ecommerce Expo:
-> Discovery > Automation. Big brands aren't waiting. They’re already using AI chat bars & native LLM search to kill friction and keep users on-site.
-> GEO is the new SEO. LLMs are becoming the next major distribution channels. To be recommended by AI agents, your product data must be "legible" and attribute-rich.
-> The 10% Reality. UCP won't eat e-commerce yet. Adoption is capped at ~10% by 2030 because marketplaces (50% in EU, 97% in Asia) remain siloed.
-> Europe is watching. Builders see the potential, but implementation is 12+ months away. The current focus? Data cleanup and observation.
Main Takeaway: UCP is hot, but it’s a marathon. We need 12–24 months for early adopters to prove the tech before big brands move.