Anushank Jain

Solving Marketing for Startups. Co-founder Vidrow. Prev : ex-product @sharechatapp + Co-Founder, HPF Films (acq. by Sharechat). alma : @iitkanpur

[Anushank Jain @anushankjain]

Was telling someone about this yesterday and person refused to believe : IIT Kanpur has a family tree system. 6 to 7 first year students from a wing are assigned a senior (student guide) from 2nd year who you call 'Bapu'. Other kids of your 'Bapu' become your 'Bhai'. If your 'Bapu' has a girlfriend - she's your Amma and your Bapu's Bapu is your Dada. All students/alums treat this relation quite seriously and the family tree is not forgotten long after you leave college too. In fact this family tree sits on official IITK website : https://t.co/QDxALV0JVZ

[Anushank Jain @anushankjain]

@mrsnhl connected Sahil to me a couple of months back. His energy was quite apparent & I felt he was a doer with high bias for action and when he explained kyra - I assumed it would take 6-8 months to launch. This is pretty quick execution. Excited this comes from IITK.

[sahil dhull @_sahildhull]

introducing kyra glasses.

a proactive wearable that handles your communications and work.

it figures out what needs you, handles what it can, and brings you in when it genuinely matters.

today, your phone makes you manage everything yourself.
kyra is built to handle the rest.

pre-orders open now.

[Anushank Jain @anushankjain]

We started writing small angel cheques in startups we're work with. Post that every marketing win feels personal. Interesting how having stakes albeit small one, changes psychology.

[Anushank Jain @anushankjain]

Today Open AI solves Navier Stokes and tomorrow Apple launches 'foldable' iphone. Steve Jobs must be turning in his grave.

[Anushank Jain @anushankjain]

Took a Guest Lecture at IIM-B last week. 'Marketing for Indian Startups', 4th September, 2026. What a beautiful campus. No wonder 3 Idiots was shot here.

[Anushank Jain @anushankjain]

@jr_sachdeva Sorted, but thanks for asking

[Anushank Jain @anushankjain]

Seeking an invite for Instinct. Please DM if you have one. Coffee on me.

[Anushank Jain @anushankjain]

@pratyush_r8 Thanks man 🙏

[Anushank Jain @anushankjain]

One startup we're working with has gained 2% market share of a legacy industry within 4 months of launch. Very rare case where product, price, channel and marketing all fell in place.

[Anushank Jain @anushankjain]

This is a crazy pricing strategy by Healthify Me. You pay what you want to pay for the same plan. Interesting social experiment.

[Anushank Jain @anushankjain]

@TusharG02576261 Oh yes, used to be known as total mall I guess

[Anushank Jain @anushankjain]

It's surprising that with the kind of junta that lives here, Sarjapur, Bellandur, HSR and Marathahalli don't have even one decent mall between them.

[Anushank Jain @anushankjain]

https://t.co/aF3ga3i0TO

[Anushank Jain @anushankjain]

ChatGPT teacher's day ad takes brilliant bold positioning. OpenAI is US based but its India team being able to take these positioning calls is cool.

[Anushank Jain @anushankjain]

Many founders still underestimate the power of meta ads to reach pmf. If you're building a product and not sure who'll be your eventual paying user cohort then run ads. PMF isn't reached by product getting used by friends, family and network.

[Anushank Jain @anushankjain]

@12plays CM2 positive at month 3

[Anushank Jain @anushankjain]

We just scaled one app from 0 to 3 lakh paid users in 80 days. PMF and scale both happened at once. Unthinkable just a few years back.

[Anushank Jain @anushankjain]

Having watched their journey up close and how passionate Anmol and Snehil are about the space, really happy with the outcome. Congrats to entire @OverlayyAI team.

[Snehil Saluja @mrsnhl]

Update: Overlayy is now a part of Monaco 🚀

Elated to officially announce that @MonacoGTM has acquired @OverlayyAI, and our entire team is joining them

In early 2024, @AnmolChaman and I started Overlayy with a belief that AI would fundamentally change how sales teams work. Over the last two years, we rebuilt systems, workflows, and processes from first principles to make sales reps' lives easier

At Monaco, that thesis becomes part of a much bigger vision

Monaco is building the first AI-native revenue platform - replacing the fragmented stack of CRM + point solutions with one system that can understand what is happening across your entire go-to-market motion and actually act on it

Everything we learned building Overlayy now gets to operate at a completely different scale

Huge thanks to @samdblond, @malay_desai, and especially @abishekv for the conversations, conviction, and ambition that brought us together. We couldn't be more excited to build alongside them and the exceptional team at Monaco

Extremely thankful to our team, customers, investors, advisors, and everyone who helped us along the way

Read more at: https://t.co/jfjkGSSREy

@msuraj025 @Panthini_7 @thepurpledoe @madmax_anushank @srijanshetty @vaibhavbetter @amitp42 @abhinavjain @AR_Bits @shivadhawan119 @shubg @pratyush_r8 @kshitijjaggi @GauravPiyush2 @ArkidMitra @mukundjha @madhavjha @abhaysinghal @gokulr @thechangj @deepanshu_edu

[Anushank Jain @anushankjain]

@HeyShirii A bit confidential. Still in stealth.

[Anushank Jain @anushankjain]

@peacockstudioai Yepp. Indian users.

[Anushank Jain @anushankjain]

@12plays ~ ₹150