Anuurag Singh

Building

[Anuurag Singh @anuurag17]

1/8
Launching TruStats today 🚀

Founders spend too much time explaining traction.

Screenshots. Spreadsheets. Manual updates. “Can you send the latest numbers?”

We built TruStats so you can stop explaining your traction and send one live, verified link. Or embed a single code on your website to show the live verified metrics and convert more visitors into customers.

You can check it out at Trustats dot live

[Anuurag Singh @anuurag17]

Export your data from Google Search Console (queries, pages) and use that information to optimize your website content to rank better in search engines, at least in Google Search.

You see, GSC gives you the keyword data your website is getting impressions for. All you need to do is review your existing content and optimize for those keywords.

Not using the GSC data is such a shame.

That is how I drive ~95K impressions and 1.22K clicks from Google alone for my website.

[Anuurag Singh @anuurag17]

Is it just me who finds creating and building to be simple. But when it comes to selling its becomes difficult - like is there something that helps me sell something not via ads. I see that without and audience social post and dms feel like shooting in the dark, does anyone feel the same?

[Anuurag Singh @anuurag17]

@AndrewBolis Free

[Anuurag Singh @anuurag17]

@vitaliidodonov MRR

[Anuurag Singh @anuurag17]

@meet244 @marclou especially when you can see impressions and clicks alongside your revenue, tells a completely different story than mrr alone

been using it for my directory site, the GSC data honestly hits different when it's verified, not just screenshotted

[Anuurag Singh @anuurag17]

@adelbucetta @marclou True. MRR tells you what happened, churn tells you it won't last and traffic tells you what's coming

[Anuurag Singh @anuurag17]

@Shail_2302_ @marclou That's exactly why I built TruStats, for when you have traction but not revenue yet. Users, traffic, uptime all verify just as well

[Anuurag Singh @anuurag17]

@Mahendarbuilds @marclou NPS. Most tools make founders self-report it. Getting it API-verified from Delighted or similar is rare, but it's the one number that shows whether customers actually love the product, not just whether they're paying.

[Anuurag Singh @anuurag17]

@saifgeeky @marclou 100% true, traction means different things for different businesses, for a directory site, traffic is the proof. For B2C SaaS, it's retention and active users, one metric never tells the full story.

[Anuurag Singh @anuurag17]

@mukparekh @marclou Exactly, churn is the number founders conveniently forget to screenshot 😅

[Anuurag Singh @anuurag17]

@valbuildr @marclou Dodo and RevenueCat would be huge additions. Mobile revenue is massively underrepresented in these tools.

[Anuurag Singh @anuurag17]

@safibuilds @marclou Showing users data like MAU, DAU, etc. can also be done through PostHog. Directly exposing Supabase sounds risky, it's the core database, not just an analytics layer.

[Anuurag Singh @anuurag17]

Love this update.

Traction isn't just MRR; it's users, retention, traffic, and impressions too.

I was building a directory site, posting GSC and PostHog screenshots on LinkedIn. Realized I could pull verified data from all these platforms and embed it live on the site itself, not just a link to share, proof right on the page.

That's why I built TruStats https://t.co/O3RARWktUG

[Anuurag Singh @anuurag17]

Claude, limiting requests, my session, and weekly limits are all under control; however, I am still getting this error: "Server is temporarily limiting requests".

I'm on a Max $100 plan, vibe coding directory websites, for programmatic content.

Has anyone faced this or knows anything about this, or is this just a short system downtime?

[Anuurag Singh @anuurag17]

🧵 9

I'm now taking on 3-5 clients who want a lead gen asset like this built for their niche.

No retainers. No strategy decks. A scoped sprint - you get a working site that ranks and generates inbound leads.

Comment your niche, or what you do + your business website.

I'll tell you if there's a directory idea worth building for lead gen.

A directory that generates you lead for a lifetime without having to spend monthly on ads - The ROI is self-explanatory in the long run.

[Anuurag Singh @anuurag17]

🧵 1

6 weeks ago, I launched a website.

$0 ad spend. 0 backlinks. 0 domain rating.

Today: ~80K impressions on Google. 870 clicks. 11 real business inquiries from people ready to pay for a service.

Built solo. In under a week.

Here's the full playbook to build a directory that gets organic traffic and generates leads for your business

🧵 thread continued...

[Anuurag Singh @anuurag17]

🧵 8

This isn't really about customs brokers, though. It's about the directory as a long-term lead gen system.

The model works for any industry where:
→ Professionals are searched locally
→ No dominant directory owns the space
→ There's structured data available to build from

There are hundreds of wide-open niches.