Archana Ramalingam

It's all about the art..

[Archana Ramalingam @archpaintshere]

@sahiltshah @WhatsApp @Meta @kunalb11 @TRAI Businesses need to make money😝

[Richard Woodruff 🇺🇦 @frontlinekit]

The fucking President of the United States everyone, I have no words.

[robin @zebird0]

Soham was dishonest and exploited the remote work system. But it exposes a new direction of labor

The 40 hour work week was a remnant of the industrial era. When time directly translated into more output.

That’s becoming increasingly less true in the AI era, where skills and knowledge are more directly translated into output with AI

Sales jobs are already compensated based off output directly. But as productivity gains increase and there are semantic ways to track all jobs, we might see more compensation tied directly to output.

We’re already seeing SaaS change to token and output based business models. Why not compensation too? And in that line of thinking, why not work multiple jobs as long as you’re honest about it?

[Stringg @StringReveals]

140 crore people want the heads of terrorists and Congress wants PM Modi's head. Whole world considers terrorism and Pakistan as its enemies and the Congress considers Modi as its enemy.
Who is the real enemy??

[Andrea Junker @Strandjunker]

Graphic of the Day.

#StockMarketCrash

[Aryan Trivedi @AryanTrivedi_7]

LMAO

[Miranda Green @mirandacgreen]

Where did Trump voters get their news? 📰

Yes, there's social and partisan sites, but there is another influential strategy that isn't getting enough attention: Manipulated, pay-to-play and all out fake news sites

I've been covering a mix of those for years. Here's a primer

🧵

[Ash Arora @asharoraa]

Now that the election is over, I will say this.

Have y’all noticed how everyone calls Trump by his last name and Kamala by her first name?

That’s subconscious sexism :)

[FinFloww @FinFloww]

Zara is an affordable non-luxury brand,

but it positions its stores next to luxury brands like Gucci, Armani, and Louis Vuitton.

WHY? To disguise itself as one of them by using a psychological trick.

Here’s how Zara tricks you into thinking that it’s a luxury clothing brand:

Zara does not spend a dime on conventional advertising.

Instead, it pays very high rent to position its stores next to iconic luxury brands and takes advantage of their popularity to create a halo effect.

The halo effect uses our collective biases as data points to create an illusion.

What BIASES & what ILLUSION are we talking about?

Well, let’s say you buy a house in a posh locality.

People who will pass by that property will assume that — you must be well-educated, rich, and doing something right in your life.

The biases are the assumptions we create around a certain brand, person, or celebrity based on one trait and the illusion is the overall impression we have — leading to a high or low perceived value.

For example, if you like an actor, you might unconsciously assume they are also kind, intelligent and good-hearted, even though you might not have a direct experience with any of those traits.

In the case of Zara, when you see their store next to a luxury brand, you are made to feel that Zara also maintains that exclusivity.

They make a lot of effort to build that persona through their store design.

They invest heavily in the location and appearance of stores around the globe, like Apple.

But the question still remains half answered — if ZARA is just a cheap imitation of luxurious brands, then why do people perceive ZARA to be expensive?

It’s because your level of perception defines what you find expensive and premium.

In comparison to what is actually expensive and premium.

See, a lot of people believe that Indian team loses ICC tournaments because the players don’t care much as they are multimillionaires.

That’s because most people work for money and, while there’s nothing wrong with that, from their perception, even the cricketers have the same drive.

When in reality, a cricketer’s currency is performance.

For people who can’t afford a 3,000 rupee shirt, it is expensive and screams luxury, but the actual luxury is beyond perception.

Even iPhone is perceived as a luxury because it’s out of reach, but the thing is — it’s not out of sight.

You can easily buy it after stretching a little, if that’s what you want.

But the actual luxury is out of sight for most people.

Luxury cars are so expensive that:

When real luxury is out of reach, lower perceived items are also made into status symbols.

Fortuner is a very normal 40 lakh car. It’s expensive for most people, but it’s not luxury.

Audi is also premium, but not luxury. Luxury cars would be Rolls-Royce, Lamborghini etc.

Maybe you own a car worth 12 lakh and want to upgrade. But how many of you can directly upgrade to Rolls-Royce?

Similarly, ZARA is the Fortuner of clothing brands. In clothing, most people don’t even know what real luxury brands are.

ZARA mass produces cheap imitations of high value & high standard.

It is an extremely intelligent affordable brand that has nailed the game of making itself be perceived as a luxury brand with,

— latest designs, decent quality, and affordable pricing.

If you liked this read do ReTweet🔄and follow us @FinFloww for such reads every Monday, Wednesday, and Friday!

[Archana Ramalingam @archpaintshere]

@siddhi_mm @BangaloreRoomi @peakbengaluru @FnFIndia_ @fmrbangalore Is this still available?

[Tuna @krishadoshii]

There’s this nimbu mirchi wala that comes by once a week to my house. Today he came asking for 100 rupees for his meds. Mom gave him money and in return he gave a packet saying its a lil gift for the plants. Mom took it and he left. I just saw the packet 💀

[Shreyans Singh @shreyans512]

Samsung’s profit has fallen 96%!!🔻🔻

How did this happen? Let’s find out👇👇

[Archana Ramalingam @archpaintshere]

@sahiltshah Tararumpum ?😂 that is so random

[Archana Ramalingam @archpaintshere]

@sahiltshah This could be us 😜

[Archana Ramalingam @archpaintshere]

@BTS_twt Sarangheoooooo

[Andrew Ng @AndrewYNg]

To everyone speaking privately or publicly to #StopAsianHate, I want to say: Thank you.

[Archana Ramalingam @archpaintshere]

@breezybadgerr It's dosai !! I haven't heard of dosae anywhere 😅

[Archana Ramalingam @archpaintshere]

@breezybadgerr During the winters???? You could actually catch a cold if you apply too much

[Archana Ramalingam @archpaintshere]

@breezybadgerr Omg dosa appan idli everything bro..soul fooood

[Archana Ramalingam @archpaintshere]

@breezybadgerr The first thing I saw 😂