More events ≠ better optimization.
ATC tells you about intent.
ViewContent data shows attention data.
Purchase events are the only events the P&L actually recognizes.
The primary conversions are used for bidding on Google.
Secondary conversions are for observation unless you force them into a custom goal.
Google suggests only using the second conversion for observation.
Not for optimizing ad performance.
Optimizing for ATC drives the wrong form of optimization. It finds cart adders, not real buyers.
Then ROAS decreases, even though the product is relevant and the funnel is optimized.
When tracking micro-events, they should be used for funnel debugging.
Why?
They're not the source of real truth unless your optimization is modeling LTV or payback windows.
Micro-events are useful for debugging the funnel.
For acquisition, purchase should stay clean.
Everything before it is just the funnel telling you where the money leaked.
User-Generated Markets are LIVE on Limitless
We’re fundamentally reshaping how users interact with prediction markets:
1. Pick an asset
2. Choose an outcome
3. Launch a market
Every creator earns a fee share from its trading activity
Create yours → https://t.co/qYwZiXHCcD
Blog content is the #3 highest ROI channel for #DTC brands. 🛍️
Blogs + funnels work because they lead high-intent customers through a systematic journey.
🔹 Add value
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All while reducing reliance on ad spend.
Hong Kong 🇭🇰 is always a pleasure. After a few days at Consensus, crypto feels disattached from what we wanted it to be.
Here's my hot take:
- Consensus felt it was missing the crypto touch. Instead it was replaced with centralized capital.
- Crypto's decentralization narrative will need time to recover.
- AI Agents will make decentralization more important than ever.
Finally, I have 30 chats on TG contacts which will never be answered.
Is this success?
Well the same in PM, you trade for financial gain.
Nobody said you're not allowed to use charts or something similar. It's the same in PMs.
The only difference with regular trading is the mechanics of it.
In trading, when you long, you're conviced the price will increase. Even when you buy spot, you buy because you think the price will go up and vice versa.