Once the positioning is dialed in, the email itself must be short and efficient.
We use a 4-component script:
Credibility
The problem
Social proof
Low-friction ask
One client: an engineering studio for VC-backed startups.
They said clients chose them for “speed.”
We tested that and it flopped.
Turns out, the real reason: they helped startups become the #1 designed so they could dominate market perception.
That insight 5x’d replies.
Every high-performing campaign starts here:
A razor-sharp problem for a specific buyer.
Most startups think they know why people buy, but can’t articulate the actual pain that triggers action in cold outreach.
@wilson_spearman Interestingly, without fudging the numbers, they still would have relatively impressive growth and could probably still raise. The round might just be a little smaller...