Ari Eng

Helping early-stage companies scale.

Ex-Head of Growth at an a16z + YC–backed startup. Ex-VP Revenue Growth @ Citi.

[Ari Eng @ari_eng]

Once the positioning is dialed in, the email itself must be short and efficient.

We use a 4-component script:

Credibility

The problem

Social proof

Low-friction ask

[Ari Eng @ari_eng]

One client: an engineering studio for VC-backed startups.

They said clients chose them for “speed.”

We tested that and it flopped.

Turns out, the real reason: they helped startups become the #1 designed so they could dominate market perception.

That insight 5x’d replies.

[Ari Eng @ari_eng]

Every high-performing campaign starts here:

A razor-sharp problem for a specific buyer.

Most startups think they know why people buy, but can’t articulate the actual pain that triggers action in cold outreach.

[Ari Eng @ari_eng]

@coldemailchris Prompts

[Ari Eng @ari_eng]

@wilson_spearman Interestingly, without fudging the numbers, they still would have relatively impressive growth and could probably still raise. The round might just be a little smaller...

[Ari Eng @ari_eng]

@ycombinator @VivaanBaid @kushal325 We need something that tracks performsnce of governments...