Arno Hummerston

Digital marketing & advertising insights expert (since '96). Part time future view dreamer. Tweets are mine and shared with abandon. Experienced MD & marketer

[Arno Hummerston @ArnoHum]

@Hertz @bookingcom another massive fail. So apparently if I make a car booking https://t.co/eXEJpI0cgw won’t allow me to make changes within 2 hrs of making the booking. Given the booking is for 1.5 hrs time - that isn’t really going to work is it? Sigh. Welcome to Nice.

[Arno Hummerston @ArnoHum]

@TUIUK Delayed???? 26hrs is not a delay it is a sabotage of the holiday. It is a joke.

[Arno Hummerston @ArnoHum]

Hey @TUIUK - 25 hrs later and they have been told no plane is coming to their gate but *maybe* there is one at another gate - 60 gates away. You really have no clue what you are doing you? #tuiisajoke #donotusetui

[Arno Hummerston @ArnoHum]

@TUIUK … after all that you offer them a £10 Pret voucher for dinner. No flight. No bags back. No hotel yet and no idea when they will get to their holiday. Well done.

[Arno Hummerston @ArnoHum]

@TUIUK it gets better… now you can’t find their bags. Even though they don’t go anywhere!!!!

[Arno Hummerston @ArnoHum]

@TUIUK aaaaaand....still on the plane. 5.5hrs since boarding. One cup of water. Apparently still making plans...
😡

[Arno Hummerston @ArnoHum]

@TUIUK - great effort. My wife & ADHD kid have been in one of your planes, on the tarmac for 4.5 hours. 1 cup of water each. Now flight cancelled & not allowed off plane until your guys have a plan. Will u now say we can't claim compensation cos thunderstorms caused the delay?

[Arno Hummerston @ArnoHum]

@virginhotels @virginhotelsnyc after a 15hr trip to get here this is the state of the food at Virgin Hotels NYC (don’t get me started on the price - $180 for essentially a wrap and a few fries that we could eat). Not good enough. I’m sure @richardbranson wouldn’t accept this.

[Arno Hummerston @ArnoHum]

My first post for a long time. But this is worth it…

[Ad Age @adage]

When it’s wrong, bad data can cost marketers money; when right, it raises questions about where it came from and how long it should be stored. https://t.co/waZOxzfCU3

[Arno Hummerston @ArnoHum]

Travel insurance through @NatWestGroup? Don’t rely on it. My wife has broken her back abroad and they have done nothing except book her into a hotel on her own. She can’t sit up, walk or anything. NatWest truely is awful. @allianzuknews

[Arno Hummerston @ArnoHum]

Hey @KiaUK - it feels like nobody wants to sell us a car. All we want is a test drive. Your online forms ask when and where is convenient - then the dealer asks again. Then when we tell them they ignore us. I guess you don’t want the chance of selling us something?

[Arno Hummerston @ArnoHum]

Free dinner at the ASI conference tonight! #asinice23. Anyone interested? A few of us are getting together but the more the merrier…

[Arno Hummerston @ArnoHum]

Apparently young people in UK watch traditional TV for 39 mins per day. Measurement vs Gut. Gut wins. Gotta be less right? #asinice23

[Arno Hummerston @ArnoHum]

A good statement of the status of measurement today so far. Nothing groundbreaking yet. @asinice23

[Arno Hummerston @ArnoHum]

At @asinice23 (ASI TV and Video Conference). First mention of #AI by Lee Risk @GfK. Expecting more on that soon.

[Arno Hummerston @ArnoHum]

As Amplify looks to re-enforce the notion of applying the best in each facet of our research projects our focus turned to panellist experience and the existential threat to the market research industry.... #marketresearch #experience #MRX https://t.co/cSkULTsvnz

[Arno Hummerston @ArnoHum]

https://t.co/8FIgzpwJiE

[Research-live.com @researchlive]

AJ Johnson: "Consumers are rightfully scared of giving away their data online. Consumers have realised the value their data should have, and seek a fair exchange for the data they have. We are asking people to do things and not always giving good rewards." #mrx #ascorg

[Amplify @Amplify_mr]

#ascorg. Meanwhile in the other side of town…

[Amplify @Amplify_mr]

It’s all about fraud. #ascorg #dataquality. But it isn’t. It’s about so much more….