Arnold Mascarenhas

Little bit of a lot of things

[Oscar Hoole @theoscarhoole]

He's read 5000+ books but doesn't finish 99% of them.

The counterintuitive reading strategy that's made Naval one of the smartest thinkers alive - and why traditional reading advice is wrong.

Here's his exact method 🧵

[Sahil Bloom @SahilBloom]

I sent this text to a friend who was concerned about his lack of clarity. Sharing it here in case it helps someone.

You don’t need perfect clarity. You need action. Action creates opportunity.

[Karthik Sridharan @KarthikS2206]

A leader’s best gift to others - Clarity and Consistency.

Setting some context - a leader doesn’t have to be the founder, but even the manager of a small team. Basically, someone who has people reporting to them.

In such a construct, the most important thing people need from their leader is to know What is expected of them. With absolute CLARITY.

It is super painful for an individual when they work each day being unsure about what success looks like for them.

Next, the answer to What is expected out of them? cannot change each day. A person can’t be expected to wake up each day and guess or seek the answer to this question.

Having a CONSISTENT alignment on this, allows them to work towards it concertedly over long periods.

Essentially, if you as the leader have not consistently defined with clarity How I can make you happy? I think it is unfair to expect me to succeed in the endeavor.

[Arnold Mascarenhas @arnoldmasci]

@malpani They're your diamonds in the rough!

The investment to find those diamonds is not the individual grant you gave them, but:

Total $ grants given out ÷ Number of diamonds you found

Best wishes always ✨️

[Dharmesh Ba @dharmeshba]

On internet people know you passively but no one is thinking about you actively.

You presence will be felt but your absence will never be missed.

[Arnold Mascarenhas @arnoldmasci]

@SandeepMall End of the day, whether they appreciate or regret will be based on what kind of people they turn out to be. Those outcomes are rarely in parents' hands.

[Arnold Mascarenhas @arnoldmasci]

@SandeepMall You can only make choices based on the information you had at hand when you made them. You did what you did.

But you also gave your kids the wings to do whatever they want? Then let them make whatever choices they want goi g forward and support them.

(Contd)

[Arnold Mascarenhas @arnoldmasci]

@malpani P.S. Anyone who says 5L is insufficient doesn't know how to test a market theory, and they're automatically out.

[Arnold Mascarenhas @arnoldmasci]

@malpani If they can't handle a small amount, they won't respect larger amount.

Just like startups build MVPs, that initial grant is your litmus test in lieu of spending time and effort to evaluate them theoretically from the outside.

You're doing great. Don't lose hope.

[Sahil Bloom @SahilBloom]

My entire life changed when I realized that preparation always beats planning.

Planning is based on the expectation of order. Preparation is based on the expectation of chaos.

Plan for order and you'll be destroyed by chaos. Prepare for chaos and you'll thrive in any condition.

[Dr. Julie Gurner @drgurner]

Energy is Energy.

If you can use your negative emotions in productive ways - you're really an unstoppable force.

Stop suppressing things, and start using them.

[Jen Abel @jjen_abel]

in enterprise sales, startups need to undergo two layers of product/market fit:

Land: PMF with buyer
Expand: PMF with user

[Codie Sanchez @Codie_Sanchez]

The greatest muscle you can build is urgency.

Decrease the time between having an idea and getting it done. Everything changes.

[Jen Abel @jjen_abel]

early-stage startups: invalidation is more (learning) progress than validation

[Jen Abel @jjen_abel]

it’s much faster to see what’s not working than what is working

the latter takes more time and refinement

crossing things off the list is the main activity for startups pre-product/market fit

[Jen Abel @jjen_abel]

a GTM is predicated on how market wants to buy

said differently the market decides if a startup's go-to-market is: PLG, Sales-led, marketing-led, etc.

many folks leveraged PLG/marketing-led as a way to avoid having to hire a sales team --- and -- others tried to go sales-led to unlock $$$$$ to quickly realize a highly technical product is often owned down chain of command

[Jen Abel @jjen_abel]

early-stage startups: if your deal sizes across logos range from $10K to $100K, you have two different GTMs happening

best to pick one motion versus getting caught straddling very different motions and commercial talent

hard enough to nail ONE go-to-market, let alone two

[Will Manidis @WillManidis]

everyone great I’ve ever worked with has been brutally humbled, cut down to nothing, at least once in their life and came back for it better

it’s incredibly dangerous to work with folks that haven’t experienced a true fall yet. its the most important experience you could have

[Andrea Bosoni @theandreboso]

I love keyword research because it's for much more than just content.

You can use it to do market research and validate if there's demand for an idea.

You can use it for customer support to anticipate possible questions they might have.

You can use it for product development to identify opportunities to go after.

You can use it for competitive analysis to see what trends are emerging.

I think it’s the Swiss Army knife of marketing.