A YouTube channel that started in someone's home in 2016 just did something almost no creator ever pulls off.
Food Fusion @FoodFusionPK Pakistan's biggest food channel, 1B+ views didn't stop at content.
They built a physical product line. Cookware. Home essentials. And it's world class.
Here's the part that shocked me: most cookware in this market isn't even food grade.
Met co-founder Asad Memon recently and saw their new BBQ kit up close (Thanks @asadmemon ). The obsession he and his wife/co-founder Saima have with quality control is next level , every recipe, every product, same standard.
10 years of trust, converted into a real brand.
This is what happens when creators stop chasing views alone and start building something people can hold in their hands. 🇵🇰🚀
Who else is doing this right , creator to real product?
A YouTube channel that started in someone's home in 2016 just did something almost no creator ever pulls off.
Food Fusion @FoodFusionPK Pakistan's biggest food channel, 1B+ views didn't stop at content.
They built a physical product line. Cookware. Home essentials. And it's world class.
Here's the part that shocked me: most cookware in this market isn't even food grade.
Met co-founder Asad Memon recently and saw their new BBQ kit up close (Thanks @asadmemon ). The obsession he and his wife/co-founder Saima have with quality control is next level , every recipe, every product, same standard.
10 years of trust, converted into a real brand.
This is what happens when creators stop chasing views alone and start building something people can hold in their hands. 🇵🇰🚀
Who else is doing this right , creator to real product?
I had a wonderful experience sharing my knowledge and learning with students at IBA. It was a pleasure to see that Food Fusion is now being used as an example in universities. I feel proud that our work is being recognized and appreciated. Special thanks to Salman for inviting me to speak at the event. #IBA #foodfusion #happycookingtoyou #digitalammi #socialmedia #entrepreneurlife @asadmemon@saimaasad
According to the sources, Food Fusion has been able to attract all age groups and gender including young adults and is disrupting the food content market with its quick and time-saving recipes.
#tweetasm#foodfusion#pakistanifoodchannel#youtube
Preliminary investigations conducted by the Chinese authorities have found no clear evidence of human-to-human transmission of the novel #coronavirus (2019-nCoV) identified in #Wuhan, #China🇨🇳.
Ok its time for me to start making some predictions. #1 we will soon see immunity clinics where people would go to get admitted deliberately infected by covid-19 and develop immunity under strict clinical supervision. #Prediction#COVID2019#StayHome
A Phoenix-area man is dead and his wife is under critical care after they took chloroquine phosphate in an apparent attempt to self-medicate for the novel coronavirus, a hospital says https://t.co/GJ8rjL6Ly7
Third prediction, at least three TV channels will try to enter quick recipe space and fail because of their conventional thinking. #triditionalmediafail
Making predictions that I will touch upon in 12 months or more. Here is the first one. TV channels will become secondary place for recipe content and to learn cooking. I see this happening by 2023. #Pakistan#recipes#Cooking#foodfusion
Coke studio, Pakistans biggest organically built branded YouTube platform runs ads to promoteitself. That’s really sad for me. Please understand your content is your own promotion.
Food Fusion breaking all records and setting new benchmarks for the industry this year. Say goodbye to long format cooking shows. Told you that you aint seen nothin yet! Let this post be my prediction that digital will take over TV cooking show audience in just 3 more years.