Almost 65% of App Store downloads happen directly after a search.
That does not make ASO the best channel for every app.
Utility apps capture existing demand through search.
Visual apps demonstrate value through UGC.
Broad consumer apps scale proven demand through Meta ads.
Network apps grow through referrals.
There is no universally best marketing channel.
There is only product–channel fit.
Pretty much no app niche is truly saturated.
Cal AI clones keep launching every month.
CalBuddy reached $62K MRR. Mahlzait launched in January and already generated $4.3K in 30 days.
Most go nowhere. Occasionally, one finds distribution and becomes a real business.
An app that turns your iPhone into a 3D scanner crossed $1M in monthly revenue.
Polycam uses the camera and LiDAR already built into the phone.
Instead of buying specialist hardware for thousands of dollars, users download an app.
One of the best app opportunities is replacing expensive hardware with software.