ashfollenweider

I like to tweet about digital & linear video advertising trends. @ElonUniversity sales grad

[ashfollenweider @ashfollenweider]

@AOC @ericadamsfornyc @RepMaloney can you please help enact a cap on rent increases in nyc? So many of us young hopeful professionals are experiencing rent hikes of +20-50% (even in Murray hill!!!) when inflation is hovering at 8-9%. How can this be legal?

[ashfollenweider @ashfollenweider]

@duolingo hi! I am unable to find a contact email to address a payment issue with. Please let me know how I can get in contact with your team —thanks!

[Roku @Roku]

If it's on this list, it's 🆓 to watch in May.
https://t.co/bmpUjmdjWU

[Roku Channel @TheRokuChannel]

Parenting is hard. Streaming is easy. Here's how you can watch #ChildrenRuinEverything free on The Roku Channel... if your kids will ever hand over the remote.

[ashfollenweider @ashfollenweider]

Some Context On Buying Context Programmatically https://t.co/Oc71vS3K67

[ashfollenweider @ashfollenweider]

https://t.co/5ge9gvxMbB via @wired

[ashfollenweider @ashfollenweider]

Roku alleges Google asked them to manipulate consumer search results in favor of YouTube content and demanded that Roku use more expensive parts in its devices, which would drive up the cost/erode their budget advantage https://t.co/5T6p3eDTra

[ashfollenweider @ashfollenweider]

TiVo making their ad-supported CTV inventory available via Xandr, including pre-roll DVR (DAI into Broadcast VOD stream) = opp to reach prime time, time-shifted broadcast audiences. CTV units are available across many AVOD streaming services. https://t.co/drG9yFP3nC

[ashfollenweider @ashfollenweider]

Beachfront, Vizio run SASO Addressable Campaign Meeting OAR Standards in local + national syndicated broadcast programming; ads were watermarked by programmer indicating the ads could be replaced with Beachfront’s Unified Decisioning product https://t.co/6mD4XcW8bI

[ashfollenweider @ashfollenweider]

Advertisers partnering with FuboTV (vMVPD) can activate and measure CTV campaign thru access to LiveRamp ATV products, including subscriber file matching, viewership and measurement with Data+Math
https://t.co/a3zP9Q2gmw

[ADWEEK @Adweek]

JUST IN | AT&T and Discovery have officially announced a merger that will once again reshape the media landscape.
https://t.co/Qwi2Z45Bxw

[Ad Age @adage]

Contextual ads are thought to rely primarily or only on adjacent subject matter. It’s much more complex than that. More from our Publishing Partner, @openslate https://t.co/azkzYbYNQ6

[ashfollenweider @ashfollenweider]

Media buyers say #CTV and #OTT digital video will command 20% of 2021's total media budget. 2021 linear TV's share is also up, despite 1Q premiums & 56% plan to invest in addressable TV, up versus November. https://t.co/z45rtcskPQ

[ashfollenweider @ashfollenweider]

#FreeWheel solution enables advertisers to execute linear & digital addressable video campaigns. Industry must evolve measurement from panel-based metrics to census-level, accounting for addressable and linear-served national viewership imps. https://t.co/xe6R9xxdhC

[ashfollenweider @ashfollenweider]

Pooja Midha, Comcast’s Chief Growth Officer, focuses her career around industry transformation. She's fascinated by how viewing & distribution are shifting, how performance is being redefined, and how data & technology are reshaping the media landscape.
https://t.co/lYGHBL0Ing

[ashfollenweider @ashfollenweider]

Companies best positioned to thrive after Apple's privacy changes include adtech firms, publishers and platforms that are focused on contextual advertising. #futureofadvertising #adtech https://t.co/8w2e8RI21v

[ashfollenweider @ashfollenweider]

CTV platforms that act as both distributors, content owners, and big viewership data providers are establishing themselves as go-to destinations for advertisers this upfront season.
https://t.co/1EvXfSimh1

[ashfollenweider @ashfollenweider]

OAP's new OpenID built on offline/online data graph & can connect directly with buy-side data partners & SSPs. Audiences defined at the ID level then matched to viewership data and platform IDs for linear, digital and addressable to build targeted plans. https://t.co/Wguny20bdB

[ashfollenweider @ashfollenweider]

Comscore Locks Up ViacomCBS For Bigger Measurement Deal https://t.co/Ayi6Eyoa57 via @rbrtvbr

[ashfollenweider @ashfollenweider]

Nielsen Launches Expanded Streaming Video Ratings Offering, Saying Streaming Is Now 25% Of TV Viewing https://t.co/GzWOCY8dCw via @Deadline