Ashley

Social media specialist @webfx | personal account: @shwee_shweee

[Ashley @ashleywebfx]

3 steps to better results with AI ad creative:
✅ Build Your Brand Knowledge Base With Deep Research
✅ Train a Claude Project on Your Brand
✅ Use AI for Ad Creative

#SMLearningFX

https://t.co/fV0ZBDhIMI

[Ashley @ashleywebfx]

Meta continues to lean into AI with around 7K staff members reassigned to AI initiatives while simultaneously cutting 8K staff members to increase internal AI reliance #SMLearningFX https://t.co/xRftWeKLXU

[Ashley @ashleywebfx]

Meta recently launched Forum, a Reddit-like and discussion based approach to groups. This could be a move towards Meta’s becoming a citation in AI results #SMLearningFX

[Social Media Today @socialmedia2day]

With Reddit seeing more citations in AI chatbot results, Meta's trying to emulate Reddit within its own groups https://t.co/h1lqwR1Qms

[Ashley @ashleywebfx]

74% of users surveyed said they were influenced and purchased something from social media! 🤯 Find more interesting stats here. #SMLearningFX https://t.co/NutmtBpV84

[Ashley @ashleywebfx]

What is working for B2B advertising on LinkedIn? Video ads, message clarity, & humor! #SMLearningFX https://t.co/gCS8oYdnf7

[Ashley @ashleywebfx]

You can now have a “verified” badge for company pages on LinkedIn! #SMLearningFX

[Social Media Today @socialmedia2day]

A new verification feature on LinkedIn - tap on the image below for more info: https://t.co/0ymm7NLDU1

[Ashley @ashleywebfx]

Threads recently unveiled creator/business tools - most notably an insights breakdown #SMLearningFX

[Meta Newsroom @MetaNewsroom]

Today, we’re announcing new Threads web features that help creators + businesses understand how their content is performing and simplify the planning process.

https://t.co/QOCASCWWqa

[Ashley @ashleywebfx]

Content we’re seeing work on LinkedIn this year. #SMLearningFX

[Social Media Today @socialmedia2day]

New insights to help inform your LinkedIn strategy - tap on the image below for more info: https://t.co/FCTqlEA97u

[Ashley @ashleywebfx]

Interesting Q1 learnings and benchmarks for the rest of the year! #SMLearningFX

[Meta Newsroom @MetaNewsroom]

A few Q1 highlights.

[Ashley @ashleywebfx]

Are you making the most of your $$ on LinkedIn? Be sure to
1 go where your audience is with the right message
2 test, test, test
3 share and measure success with alignment
Check out more here: https://t.co/UTaQSw5WSd
#SMLearningFX

[Ashley @ashleywebfx]

Ever had a client questioning how they're charged on LinkedIn? If using maximum delivery as your bidding method you will be charged by impression no matter what your objective is! This changes when you use manual bidding or cost cap bidding #SMLearningFX
https://t.co/UwBLNpcnqQ

[Ashley @ashleywebfx]

LinkedIn recently added a "Website Actions" tab which is a tool that automatically tracks all actions across your site. It logs all active buttons and web pages. You can also create audiences or conversions based on these actions. https://t.co/ToEJN5HDr5
#SMLearningFX

[Ashley @ashleywebfx]

Focusing on first-party data is HUGE this year and this article from LinkedIn focuses on ways we can apply this data-first mindset to our campaigns including in targeting and results measurement. https://t.co/sgi8oNOUrr
#SMLearningFX

[Ashley @ashleywebfx]

LinkedIn recently launched sponsored articles - a way for users to read articles/blog without leaving the platform. Might be a great opportunity to test if keeping the experience on platform will increase conversion rate!
read more: https://t.co/B6cnfkqUFz #SMLearningFX

[Ashley @ashleywebfx]

If you need another reason to tighten up your campaigns and turn off audience network on LinkedIn, this article that shows invalid traffic statistics says it all! Check it out: https://t.co/8mKlrLkbRI
#SMLearningFX

[Ashley @ashleywebfx]

LinkedIn's Conversions API is still in its early stages, so there's a lot to learn! Check out this article by social media today if you're interested in a quick, high-level update on how LinkedIn is leaning into being less reliant on cookies! https://t.co/eak9tEYRXI
#SMLearningFX

[Ashley @ashleywebfx]

Targeting healthcare professionals on LinkedIn? Recent reports show metrics are on the rise with double-digit increases in users across a majority of healthcare titles. In addition, there has been a 34% increase in healthcare ad impressions! https://t.co/rjjseXVjfT
#SMLearningFX

[Ashley @ashleywebfx]

Are you tapping into interest targeting for your LinkedIn campaigns? If not, test it out this month! https://t.co/ScHh71jOX3 #SMLearningFX

[Ashley @ashleywebfx]

📢YOU CAN RUN A/B TESTS ON LINKEDIN 📢 Check it out: https://t.co/JtLJmuiwEA
#SMLearningFX

[Ashley @ashleywebfx]

LinkedIn isn't the first place you think of advertising for the auto industry, but recent insights from big auto brands show that there might be some newfound success on the platform! https://t.co/QIYop0CTSI
#SMLearningFX