Erica

[Erica @ericafxlearns]

Linked in is developing a Brand Kit offering that is rolled out to select users. The goal? Help generate AI content that aligns with your brand without manual rework. #SMLearningFX
https://t.co/bwGczdJciQ

[Erica @ericafxlearns]

TikTok video creation 🤝 Symphony agent. The tool is designed to help marketers create video campaigns via prompts and incorporate trending video content styles. #SMLearningFX
https://t.co/q2ZYcZjWUB

[Erica @ericafxlearns]

New creative placements are on Reddit! It is inspired by long form posts that users already engage with, making ads look more organic. Text, images, GIFs, and videos can be used. #SMLearningFX
https://t.co/xLm8n6XO8t

[Erica @ericafxlearns]

LinkedIn collaboration posts are being rolled out! Users will be able to invite other LinkedIn users or company pages to partner on posts, which will be a great opportunity to increase total posts and engagements. #SMLearningFX
https://t.co/GcFhzE00Q4

[Erica @ericafxlearns]

Meta is currently testing a new “end-to-end creative solution with brand-aware creative generation tools.” This should help advertisers develop additional creative variations that are likely to perform and align with branding. #SMLearningFX
https://t.co/BVVTX3nT6Y

[Erica @ericafxlearns]

Got followers? Can you share 15 reels a month? You may be eligible to join Facebook’s Creator Fast Track initiatives. These users will also have increased reach. Given the benefits, it’s clear that Meta is heavily pushing for more reels. #SMLearningFX
https://t.co/a3vh6eJNYw

[Erica @ericafxlearns]

Meta is looking to increase engagement through sharing content recommendations (unique content, different content formats, tailoring content to the audience) and adding qualified views and earnings rates KPIs for creators. #SMLearningFX https://t.co/4zdvTgdWly

[Erica @ericafxlearns]

If you’re investing your time creating reels, you’ll want to consider incorporating a human presence and speech to grow your engagement rates. #SMLearningFX https://t.co/M9W44LCt6W

[Erica @ericafxlearns]

Did you change your mind? Carousels now can be rearranged on Instagram to ensure it reflects the desired creative vision. #SMLearningFX
https://t.co/SKsdlO9mLD

[Erica @ericafxlearns]

Your engagement rates might be better than you think. Per Socialinsider, the average for Instagram is only 0.48% with Facebook averaging 0.15% engagement. Additionally, comments are dropping across platforms, a trend in passive engagement. #SMLearningFX
https://t.co/qp9uvIWwlg

[Erica @ericafxlearns]

Engagement not hitting the mark? Reddit recommends leveraging nostalgia, letting your creative direction be driven by the audience, social proof, and niche campaigns that resonate with what truly matters to your audience. #SMLearningFX
https://t.co/9DYifFJcS3

[Erica @ericafxlearns]

Video continues to be valued more and more. Instagram is currently experimenting with users being directed to Reels immediately upon opening the app and providing access to a Your Feeds Center. #SMLearningFX
https://t.co/CMICjf2qWA

[Erica @ericafxlearns]

While it’s hard to accept for advertisers used to tailoring their audiences, Jon Loomer recommends only restricting audience targeting for legal reasons or to correct low quality results. If low quality, value bidding is recommended.
https://t.co/izOpWBltMW
#SMLearningFX

[Erica @ericafxlearns]

Have you heard of Manus? It's been recently acquired by Meta and is focused on building AI agents that can undertake a range of tasks, report-building, audience research, and more. It's currently being pushed via pop-up in Ads Manager. #SMLearningFX
https://t.co/9FeJyNIrAc

[Erica @ericafxlearns]

The days of true detailed targeting are dwindling. Now, you’ll find that the detailed targeting section for the majority of objectives are now considered suggestions, giving advertisers less direct control. #SMLearningFX
https://t.co/niF65r59Al

[Erica @ericafxlearns]

Instagram is testing displaying “Following” count to “Friends,” displaying the people who mutually follow you in the app. This could lessen the focus on popularity and more on connection. #SMLearningFX
https://t.co/lEqaQvSCso

[Erica @ericafxlearns]

Meta is seeking more insight from its oversight board in terms of its approach of banning public figures. Given the recent landscape, they could utilize this to justify further action on political accounts in particular. #SMLearningFX
https://t.co/BkW131Dgud

[Erica @ericafxlearns]

Meta is now utilizing surveys to grow alignment between user interests and reels. And it’s working. They’ve gone from 48.3% alignment with true user interests to more than 70%. #SMLearningFX
https://t.co/pAVT9a0834

[Erica @ericafxlearns]

Reddit is one of the most-cited sources for LLMs. But that’s not all. Reddit is home to 38% of business decision-makers who aren’t on LinkedIn, suggesting that marketers who rely solely on LinkedIn could be missing out on valuable users. #SMLearningFX
https://t.co/fj9H0YsUl7

[Erica @ericafxlearns]

Right behind Reddit, LinkedIn is the second most cited on LLMs. The main driver? LinkedIn Pulse Articles. Consider working them into your organic strategy for greater visibility. #SMLearningFX
https://t.co/gAQDSbHPZt