LinkedIn just dropped Collaborative Posts, letting multiple people or Pages co-author a single post with shared lines. Similar to Meta's collaboration post feature! Read more: https://t.co/BX93rwCWC5
#SMLearningFX#LinkedIn
LinkedIn is evolving from a traditional trust-building platform into a key signal in how AI tools interpret a brand’s authority and visibility online! Read more: https://t.co/x8gqNO03yV
#SMLearningFX#LinkedIn#AIsm
TikTok is pushing more “full funnel in one platform” features, basically combining content creation, discovery/search, and direct conversion tools all in one place! Check it out: https://t.co/KPa0rg30qZ
#SMLearningFX#TikTok#SMEOngoingSocialAds
Meta’s rolling out new Facebook Ads tools that improve tracking, speed up creative production, and push toward faster, AI-assisted optimization! Worth a read for how it may change setup: https://t.co/qi9qchDO0q
#SMLearningFX#SMEFacebook
Starbucks is testing a TikTok for their employees to be paid creators! This way, the brand can really lean into authentic storytelling with their own employees. Great use of social media in their marketing! Check it out: https://t.co/N3x2cJ58Go
#SMLearningFX#TikTok#UGC
ChatGPT is now the most used AI tool in the US, and a lot of people are using it like a search engine. Discovery is shifting away from scrolling to find answers and instead to ask and get output. Read more: https://t.co/GhRokOah82
#SMLearningFX#AI#ChatGPT
Starting to think of your Q4 holiday strategy on social yet? Check out some early inspo from what worked well in 2025 here: https://t.co/zSh93h4Hzg
#SMLearningFX#SocialContent
Instagram is basically letting people fine tune what they see from a user perspective! More user control about what they want to see, which can make our ad targeting even more accurate. Check it out: https://t.co/upvtSVH7t0
#SMLearningFX#Instagram
The World Cup is an opportunity to reach more viewers during its active time, similar to the Olympics, but this is not limited to TV. Interest seeps into all platforms in an omnichannel way! Check it out: https://t.co/KBbOXaXEpk
#SMLearningFX#WorldCup#AdTechFX
Pinterest is operating different than other social media platforms, encouraging users to get offline but still confident that the platform will grow. Ads/content can still succeed even with limited attention time! Read more: https://t.co/iSzBtEMC4z
#SMLearningFX#Pinterest
There continues to be more connection between social media and audio channels. Spotify now allows users to clip podcasts and share on social media! Check it out: https://t.co/GlGiPHz98H
#SMLearningFX#Spotify#AdTechFX#Audio
Scaling recruitment efforts with a social media strategy? One of the main places prospective employees review ahead of applying is LinkedIn content. Learn how to tailor posts to engage potential new employees: https://t.co/B3MvTM2NIW
#SMLearningFX#LinkedIn#SMERecruitment
How can we use AI for creative in the best way possible? The AI platforms can only do as good as the prompt and information you give them. Training the AI on your brand is an important piece! Here are more tips: https://t.co/uJZRUfVRC9
#SMLearningFX#AIsm#SMESocialMediaDesign
New AI platforms may be able to READ social videos. As Reels and video format become the norm, this AI capability would scale video even further. Check it out: https://t.co/iGt9oxxTyy
#SMLearningFX#AI#AIsm#SMESocialMediaDesign
There are talks about social platforms requiring memberships/access fees to all users. This is supposedly due to rising costs from AI tools. How would this change organic content reach & ad campaign success? Read more: https://t.co/4iVikTXnRg
#SMLearningFX#SMEFacebook
Did you know? - LinkedIn posts are now "one of the most-cited sources for AI chatbot answers, especially for business-related queries". Thought leadership content can be more impactful than ever now! Read more: https://t.co/D8V76dFYXc
#SMLearningFX#LinkedIn
How are you evaluating the success of Reels in your Meta campaigns? Although they can drive great conversions, engagements should not be overlooked metrics with reporting. Check it out: https://t.co/Hq2dDJcKsx
#SMLearningFX#SMEOngoingOptimizations
Social can play a big role in search, especially with AI-focused crawling. Learn how to optimize your social content to appear in searches, directly from Meta: https://t.co/Eo1SYjOEhe
#SMLearningFX#AI#SearchAI
Seeing success with Reels and TikTok videos? For an optimization, try carrying them over to YouTube Shorts and see if trends are the same or different per platform! Read more: https://t.co/glruvOTbzV
#SMLearningFX#SMEOngoingOptimizations