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NFA
In 7 days, the most-watched event on the planet kicks off.
It'll generate more than $10 billion.
Ticket touts are asking $2 million for a final seat.
Lets follow the money. 🧵 #TheBoardroom#FIFAWorldCup
Now here's where it gets uncomfortable.
FIFA introduced dynamic pricing for the first time.
Algorithms adjusting ticket costs in real time based on demand.
The same model airlines and hotels use.
Result: Entry-level seats at this tournament are anywhere from 3x to 9x more expensive than comparable tickets across the previous five World Cups, depending on the match and category.
For most fans, the ballpark is around 6x. Either way it is a lot
@primevideosport With one week to go I did a deep dive into this question. It's definitely FIFA who wins at the expense of the fans. https://t.co/0SpoFalcSl
In 7 days, the most-watched event on the planet kicks off.
It'll generate more than $10 billion.
Ticket touts are asking $2 million for a final seat.
Lets follow the money. 🧵 #TheBoardroom#FIFAWorldCup