Ashy

Building wealth through better habits, investing & thinking ⏐
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Weekly sports finance deep dives (#TheBoardroom) ⏐
NFA

[Ashy @AshyCompounds]

In 7 days, the most-watched event on the planet kicks off.

It'll generate more than $10 billion.

Ticket touts are asking $2 million for a final seat.

Lets follow the money. 🧵 #TheBoardroom #FIFAWorldCup

[Ashy @AshyCompounds]

@adamlangleben I think it definitely is. Did a thread on it this morning https://t.co/L16TQrDtl1

[Ashy @AshyCompounds]

The final at MetLife Stadium:
🎫 Face value (lowest tier): $4,185
🎫 Resale market: $33,000+
🎫 Peak listing online: ~$2,000,000

FIFA president Infantino responded to the $2m ticket by promising the buyer a personally delivered hot dog.
I wish I was making that up.

There are also reports emerging that FIFA is selling on resale sites at cheap prices now, in order to not upset those who bought normal tickets at high prices... That's a good look.

[Ashy @AshyCompounds]

@talkcentss How does it compare to the entire JSE? Not just the Top40? Imagine still a multiple?

[Ashy @AshyCompounds]

@spencermorgan93 The hype started almost immediately after the Champs League final.

Hoenstly one of my favourite seasons in a long time!

[Ashy @AshyCompounds]

@Philopearl_Afc @ToshiBet 24% of American are delusional?

[Ashy @AshyCompounds]

@Buntu_Bokweni I completely agree with this!!

[Ashy @AshyCompounds]

@OneFootball Ted Mosby still doing things!

[Ashy @AshyCompounds]

@MickyJnr__ I don't think I have every seen a World Cup where the fans have been cared about less. Did a thread on it this morning

https://t.co/wZtvQS05Xq

[Ashy @AshyCompounds]

So who actually wins the World Cup financially?
✅ FIFA ($10.9B in revenue)
✅ US broadcasters (record rights deal value)
✅ Sponsors (record investment)
✅ Ticket resellers (FIFA takes 30% of secondary sales)
❌ Travelling fans (priced out)
❌ Clubs (no prize money share)
❌ Smaller federations (slice getting thinner)

Great tournament. Complicated business.

[Ashy @AshyCompounds]

@TrollFootball England flew Virgin!

[Ashy @AshyCompounds]

@TheEFLAnalyst Thanks Jayne

[Ashy @AshyCompounds]

In 7 days, the most-watched event on the planet kicks off.

It'll generate more than $10 billion.

Ticket touts are asking $2 million for a final seat.

Lets follow the money. 🧵 #TheBoardroom #FIFAWorldCup

[Ashy @AshyCompounds]

@433 https://t.co/Pe9KzRxYNW

[Ashy @AshyCompounds]

In 7 days, the most-watched event on the planet kicks off.

It'll generate more than $10 billion.

Ticket touts are asking $2 million for a final seat.

Lets follow the money. 🧵 #TheBoardroom #FIFAWorldCup

[Ashy @AshyCompounds]

@henrywinter Sponsored by @elonmusk for X, SpaceX etc

[Ashy @AshyCompounds]

@OneFootball 7-1

[Ashy @AshyCompounds]

@TheAthleticFC @mjshrimper Did a thread on it this morning. NY Attorney is investigating even! Crazy times. https://t.co/L16TQrDtl1

[Ashy @AshyCompounds]

The final at MetLife Stadium:
🎫 Face value (lowest tier): $4,185
🎫 Resale market: $33,000+
🎫 Peak listing online: ~$2,000,000

FIFA president Infantino responded to the $2m ticket by promising the buyer a personally delivered hot dog.
I wish I was making that up.

There are also reports emerging that FIFA is selling on resale sites at cheap prices now, in order to not upset those who bought normal tickets at high prices... That's a good look.

[Ashy @AshyCompounds]

@FOXSports One week to go! Did a deep dive thread into the finances for FIFA - including the investigations into misrepresentation of ticket prices

https://t.co/Pe9KzRxYNW

[Ashy @AshyCompounds]

In 7 days, the most-watched event on the planet kicks off.

It'll generate more than $10 billion.

Ticket touts are asking $2 million for a final seat.

Lets follow the money. 🧵 #TheBoardroom #FIFAWorldCup

[Ashy @AshyCompounds]

@WorldCupMedia We know you can't with the amount of money FIFA is about to make https://t.co/Pe9KzRxYNW

[Ashy @AshyCompounds]

In 7 days, the most-watched event on the planet kicks off.

It'll generate more than $10 billion.

Ticket touts are asking $2 million for a final seat.

Lets follow the money. 🧵 #TheBoardroom #FIFAWorldCup

[Ashy @AshyCompounds]

@farenet The winner of this world cup will be FIFA. The loser will be the fans. Did a thread this morning on it https://t.co/deq7jEWu7N

[Ashy @AshyCompounds]

FIFA's 2026 revenue machine, by the numbers:

💰 $10.9B total projected revenue
📺 $3.8B from broadcast rights (+22% vs Qatar)
🏟️ $3B from matchday income (+216% vs Qatar)
🏆 $727M prize pool (+65% vs Qatar)

This is the most commercially engineered event in sporting history.

[Ashy @AshyCompounds]

@DeadlineDayLive Just thinking how FIFA will monetize that.
https://t.co/wZtvQS05Xq

[Ashy @AshyCompounds]

So who actually wins the World Cup financially?
✅ FIFA ($10.9B in revenue)
✅ US broadcasters (record rights deal value)
✅ Sponsors (record investment)
✅ Ticket resellers (FIFA takes 30% of secondary sales)
❌ Travelling fans (priced out)
❌ Clubs (no prize money share)
❌ Smaller federations (slice getting thinner)

Great tournament. Complicated business.

[Ashy @AshyCompounds]

@RobAbramowitz Its definitely their go to for this world cup. Just look at ticket prices! https://t.co/8Q4ZXYuvFV

[Ashy @AshyCompounds]

Now here's where it gets uncomfortable.
FIFA introduced dynamic pricing for the first time.
Algorithms adjusting ticket costs in real time based on demand.
The same model airlines and hotels use.

Result: Entry-level seats at this tournament are anywhere from 3x to 9x more expensive than comparable tickets across the previous five World Cups, depending on the match and category.

For most fans, the ballpark is around 6x. Either way it is a lot

[Ashy @AshyCompounds]

@SkySportsNews 1 Week to go, and FIFA will be making a fortune. But what about the fans?

https://t.co/Pe9KzRxYNW

[Ashy @AshyCompounds]

In 7 days, the most-watched event on the planet kicks off.

It'll generate more than $10 billion.

Ticket touts are asking $2 million for a final seat.

Lets follow the money. 🧵 #TheBoardroom #FIFAWorldCup

[Ashy @AshyCompounds]

@stephenm68 FIFA greed has no bounds https://t.co/Pe9KzRxYNW

[Ashy @AshyCompounds]

In 7 days, the most-watched event on the planet kicks off.

It'll generate more than $10 billion.

Ticket touts are asking $2 million for a final seat.

Lets follow the money. 🧵 #TheBoardroom #FIFAWorldCup