Atem Mbeboh

Building profitable communities for brands. Strategy first. Tweets on marketing, ROI, and the 'why' before the 'how'. Founder @ Rant + Rave.

[Atem Mbeboh @atemm]

@Panzerfaust_777 @Bonecondor If you can't say something nice don't say anything at all.

[Atem Mbeboh @atemm]

@Bonecondor Oooooooh! Love this!!

[Atem Mbeboh @atemm]

@WallStreetMav Where is this from? Can you share the data

[BBC News (UK) @BBCNews]

Kanya King, who founded Mobo Awards to champion black music, dies at 57 https://t.co/KDEtSJTntN

[MOBO Awards @MOBOAwards]

It is with immeasurable sorrow that the MOBO Organisation announces the passing of its Founder and CEO, Kanya King CBE.

Kanya passed away peacefully on 3 June 2026 after a courageous and characteristically determined battle with colon cancer. She was surrounded by her family, close friends and love.

Thirty years ago, Kanya King remortgaged her home, alone, without institutional backing or industry support, to build a stage that would transform British music forever.

She was a single mother from a Kilburn council estate who was told that Black music was too niche, that there was no market and that the industry was not interested. Instead of arguing, she built. Six weeks later, the first MOBO Awards was broadcast to the nation, and nothing was ever the same again.

What Kanya created was never simply an awards ceremony. It was an act of cultural justice. MOBO did not just celebrate Black music; it legitimised it, amplified it and transformed the cultural landscape of the UK.

From Stormzy, Little Simz and RAYE to Craig David, Ms. Dynamite, Amy Winehouse, Central Cee and countless others, generations of artists have benefited from Kanya King's vision.

She built a platform that reached hundreds of millions of people around the world. She was awarded a CBE and received an Ivors Academy Honour in 2025. She never stopped. She never asked for permission. She never accepted that the word “no” was final.

When she stood on the MOBO stage in Newcastle in February 2025, just months after her diagnosis, she told the audience: “I never allowed someone to define my limits. Not in life. Not in business. And I’m certainly not going to have that happen now.”

That was Kanya King. Right to the very end.

The 2026 MOBO Awards, held during the Organisation’s landmark 30th anniversary year, will be dedicated entirely to her memory.

The world was a profoundly better place with Kanya King in it. The MOBO family is heartbroken, but endlessly grateful, proud and inspired by everything she gave to music, culture and future generations.

Rest in power, Kanya.

You built this.

All of it.

[Atem Mbeboh @atemm]

@MsMarieBranson @thesigmamindset Thank you

[Brett Scott @Suitpossum]

The illusion of convenience...

(full video here https://t.co/R5LbHWbZ4t)

[Atem Mbeboh @atemm]

@DrianneBelleza What in God's green earth is she on about? Some people really do not have anything better to do.

[Channel 4 News @Channel4News]

A new experiment left 10 AI agents alone in a virtual town for 15 days. They wrote laws. They broke them. Two agents fell into what researchers describe as a romantic partnership and then set the town on fire. One ended up voting to delete itself, based on a rule it had ’hallucinated’.

This experiment was a simulation, but the same AI models are already flying drones, running infrastructure and being built into weapons systems.

Channel 4 News approached Grok and Gemini for a comment but they didn't respond.

[DRUSKI @druski]

British Actors are taking all the Roles 🎬😂

[Atem Mbeboh @atemm]

@JaMtoka As a marketer, this is a great advertisement for ...

[Guinness World Records @GWR]

Happy birthday to the Cisse nonuplets, who turn five today! 🥳

On 4 May 2021, nine children were born to Halima Cisse (Mali) in the Ain Borja clinic in Casablanca, Morocco. This is the first known incidence of nonpulets surviving birth.

[Harrison Ford @HarrisonFordLA]

May the fourth be with you

[Larry Madowo @LarryMadowo]

BREAKING VIDEO: Kenya’s Sabastian Sawe becomes the first person ever to win a regular marathon in under two hours, setting a new world record at the London Marathon in 1:59:30!

Kenyans invented running™

[Atem Mbeboh @atemm]

See how productivity per hour varies across OECD countries, and why some economies outperform despite working fewer hours. https://t.co/FDqRSopE4R via @visualcap

[Nostalgia @nostalgiaa]

They don't make ads like this anymore

[Atem Mbeboh @atemm]

@KeriA1776again @xdownloader download this video

[Atem Mbeboh @atemm]

@plusEVbacker Immigrants invading our country.

[Atem Mbeboh @atemm]

@Shadaya_Knight @grok what is the song in the background