Atheon Analytics

Atheon Analytics Ltd developed SKUtrak, a leading demand intelligence platform for UK grocery retail. Now part of Crisp since April 2025.

[Atheon Analytics @atheonanalytics]

🚀 Tired of playing catch-up with demand fluctuations? Part 3 of our series with Guy Cuthbert, Atheon Analytics's CEO, describes the importance of forecasting agility. https://t.co/NqwmrU8B7L

🔄 Frequent forecasting—monthly, weekly, or even daily—helps you align supply with fluctuations in shopper demand, avoiding missed sales and maximising revenue.

Here's how:

✅ Forecast Precision: Start with a rich picture of future demand based on item-by-store-by-day data.
✅ Refresh Data: Keep your forecast dynamic with daily updates.
✅ Gap Detection: Identify discrepancies quickly and effectively.
✅ Rapid Response: Align plans and ensure seamless supply through clear communication with partners.

Achieve accuracy, agility, and better revenue. Our integrated SKUtrak and TruDemand solutions deliver:

+ Granular daily data and insights for informed forecasting decisions
+ TruDemand delivers predictive analysis for better demand planning

Watch the complete series: https://t.co/NqwmrU8B7L

What strategies do you use to ensure your demand forecasting is agile and effective?

#DemandForecasting #CPG #DataAnalytics #CommercialStrategy #SupplyChain

[Cyber Essentials @CyberEssentials]

Well done to @ArvatoConnect , @AsterGroupUK and @atheonanalytics - all now certified to #CyberEssentials

[Atheon Analytics @atheonanalytics]

🔍 Demand Forecasting for CPG Revenue Growth – Part 2 with Guy Cuthbert 🔍

In Part 1, Guy highlighted the importance of precise, agile demand forecasting for revenue growth. But there are many obstacles:

❌ Basic tools that don't cut it
❌ Complex, varied data that's hard to use
❌ Metrics that tell half the story
❌ Rigid, once-a-year forecasting

In this next short video, Guy offers practical insights:

✅ Advanced analysis: Upgrade your toolkit for granular demand insights.
✅ Build precision: Pinpoint demand at the item-store-day level for accurate operational decisions.
✅ Look beyond sales: Uncover the full demand story with stockout, availability, and lost sales data.
✅ Forecast with agility: Stay ahead of demand fluctuations by regularly adapting forecasts.

Achieve accuracy, agility, and better revenue. Our integrated SKUtrak and TruDemand solutions deliver:

➕ Granular daily data and insights for informed forecasting decisions
➕ TruDemand delivers predictive analysis for better demand planning

Watch the complete series: https://t.co/NqwmrU8B7L

#DemandForecasting #CPG #DataAnalytics #CommercialStrategy #SupplyChain

[Atheon Analytics @atheonanalytics]

🌞 Ready to score big with your summer promotions? Join our webinar: https://t.co/uP4TF4peuE 🏆

With Euro 2024 and the Olympics just around the corner, the summer season is a prime time to boost your sales and brand visibility by running promotions and highlighting new products.

🛒 The summer sales surge is YOURS to capture 📈

During the last men's Euros in 2021, spending on alcohol and snacks soared by 23-24% (1). But did you know that, on average, 59% of promotions fail to reach their targets (2)?

Don't let your promotions miss the mark. Join our Lunch & Learn webinar to discover how SKUtrak can help you maximise your summer promotional results:

📅 Date: Wednesday, June 12th, 2024, 1pm
🔗 Register Here: https://t.co/PYs7d5GxVq

Why attend?

✔️ Plan winning campaigns: Confidently forecast optimal demand with our predictive analytics.
✔️ Ensure product availability: Monitor stock levels daily to prevent out-of-stocks
✔️ Measure and optimise ROI: Automatically track actual sales uplift and ROI
✔️ Get a sneak peek: See our latest features, Promo App and TruDemand, in action.

Register now & ensure your summer promotions are a success!

Can't make it? Register anyway to receive a recording.

#Euro2024 #Olympics #GroceryRetail #Promotions #CPG #InventoryManagement #SalesBoost #SKUtrak #Webinar #CPGanalytics

(1) Kantar Worldpanel data
(2) Survey on Trade Promotion Accelerating Consumer Engagement, HPG, 2023

[Atheon Analytics @atheonanalytics]

Explosive growth is fantastic...until it creates supply chain headaches. That's the challenge Famille Perrin, the renowned family-owned winemaker, faced. How do you ensure smooth operations with limited insight into demand surges (especially during promotions)? Read the case study: https://t.co/44bMa1VD9t

"We've had people on the retail side actually messaging us and thanking us for pointing things out that they'd otherwise have missed." - James Heller, Famille Perrin

[Atheon Analytics @atheonanalytics]

🔑 Demand forecasting is vital for CPG revenue growth! Struggling with product availability, missed sales opportunities, and inaccurate forecasts? Our CEO, Guy Cuthbert, shares his insights in this video series. https://t.co/NqwmrU8B7L

🚀 Part one: How does demand forecasting fuel CPG success? Guy reveals how it shapes strategic planning and immediate market responses, enabling CPG companies to meet shopper demand and navigate sudden fluctuations.

💡 Achieve accuracy, agility, and better revenue. Our integrated SKUtrak and TruDemand solutions deliver:

- Granular daily data and insights for informed decisions
- TruDemand delivers predictive analysis for better demand planning

Watch the complete series: https://t.co/NqwmrU8B7L

#demandforecasting #CPG #supplychain

[Atheon Analytics @atheonanalytics]

Unlock revenue growth with demand forecasting! 🚀 New video series shows how to predict demand accurately and respond with agility.📈 Don't miss out!

https://t.co/SXHIQgGn8e

#DemandForecasting #RevenueGrowth #BusinessSuccess #SKUtrak

[Atheon Analytics @atheonanalytics]

🚀 Boost your promotional ROI and grow sales with SKUtrak! Join our webinar to learn how to predict demand, optimise stock, and measure your promo impact. Don't miss out – register now! 📈✨ #RetailSuccess #Webinar #SKUtrak

🔗 https://t.co/GOYYEpH9OM

[Atheon Analytics @atheonanalytics]

#SamworthBrothers embraces cutting-edge supply chain transformation with #RELEXSolutions, #AtheonAnalytics, & #Logic partnership. This move drives efficiency and aligns with their ambitious sustainability goals. https://t.co/zodUyXGb96

[Atheon Analytics @atheonanalytics]

📅 90 days till Christmas! 🎄 For CPG brands, it's prime time for sales. Balance suppy and demand! Need advice? Read our free guide, "Stocking up for Christmas Success".

👉 [Download the Guide]

https://t.co/h82It3ECNz

#CPGbrands #ChristmasCountdown #RetailStrategy 🎁

[Atheon Analytics @atheonanalytics]

💡Discover how Samworth Brothers uses groundbreaking techniques to minimise waste by harnessing diverse grocery data. Dive into the world of demand signals, ensuring swift and accurate adjustments to ever-evolving supply chain demands.

Register now:
https://t.co/sTJYDbHkAu

[Atheon Analytics @atheonanalytics]

Unlock deeper insights into your sales and operational performance with #Waitrose. 🚀 Introducing intuitive dashboards for Waitrose Connect, designed for fast, accurate insights that drive results.

Discover more: https://t.co/SOtN4lywaZ

[Atheon Analytics @atheonanalytics]

📣 #SKUtrak is a game-changer for Alpro. From pinpointing problems to understanding performance, it's been irreplaceable," says Scott Morton, Alpro’s Head of Customer Collaboration. ➡️ Improved service levels 💡 Smarter decisions 🧠 Deeper analysis
👉https://t.co/XGUbikfTku

[Atheon Analytics @atheonanalytics]

📣 SKUtrak dashboards are now integrated with Waitrose Connect! Wave goodbye to spreadsheets & guesswork, bring your trading data to life with interactive visual analytics.

👉 https://t.co/ZsGrNMhvP4

[Atheon Analytics @atheonanalytics]

🔔Exciting news! We're happy to announce that our FREE Starter Plan for Waitrose is now live and ready for you to access.
⏱️ Don't wait any longer to track sales and stay ahead of the curve.
🔗: Get started today. For more information, visit:
https://t.co/92tHselTVL

[Atheon Analytics @atheonanalytics]

🤝Be sure to explore Guy Cuthbert's article, which discusses the importance of retail data sharing in one sentence or 1,000 words. 📚Read the full article now https://t.co/bDbEq9fWrf

[Atheon Analytics @atheonanalytics]

Timely data is vital for Consumer Packaged Goods (CPG) companies. It empowers them to boost product availability, optimise sales, and minimise waste. 🔗 Read the blog: https://t.co/TDn45X8snm 💡 We've started data collection earlier and improved our processing time 📈
#RetailTech

[Atheon Analytics @atheonanalytics]

Timely data is vital for Consumer Packaged Goods (CPG) companies. It empowers them to boost product availability, optimise sales, and minimise waste. 🔗 Read the blog: https://t.co/t5l8dqNBBg 💡 We've started data collection earlier and improved our processing time 📈
#RetailTech