Augmented Fun

mostly retweets! PM at 8th Wall part of Niantic. Product Growth @megagrowth99 Education AR @augmentededu main profile @meganlebute she/her

[8th Wall @the8thwall]

Published your 1st project? Make sure it shines with our four tips & tricks:

📸 Choose a captivating cover image
🏷 Craft a concise title
🖊 Create an intriguing project description
🎨 Curate enticing project images

View our new post for all the details: https://t.co/6yDKQyiIlO

[8th Wall @the8thwall]

✨ Join us next week with Dan Ferguson from @GrooveJonesXR to delve into the transformative potential of WebAR for positive change. RSVP for the event at https://t.co/akOvYFDamK!

[Ian Curtis @XRarchitect]

The 8-bit Pixel Fan 👾

[Ian Curtis @XRarchitect]

Finally got my game boy stylized portal running on the quest3 🕹️👀 I think I’ll stay in here for a while.

[Ian Curtis @XRarchitect]

Low poly living room on the quest3 🕹️

[Augmented Fun @augmentedfun]

Four tips and tricks for making your featured project page stand out #augmentedreality #webar #ar https://t.co/vYkWfzNfDo #WebAR via @the8thwall

[Ian Curtis @XRarchitect]

Low poly living room ✅ #AugmentedReality

[Ian Curtis @XRarchitect]

Created some initial testing on materials, textures, and transparency for web-based pass-through experiences on the #Quest3. Excited to explore the potential here 👀

[Ian Curtis @XRarchitect]

One year ago I challenged myself to create a WebAR experience every week. Here are some of my favorites from 2022 👀

I’m thankful for all the amazing people I met along the way 🙏 the future is here. #AugmentedReality

[Ian Curtis @XRarchitect]

Why not use the real-world as a game level?

This is a real-time augmented reality prototype using a physics based character controller, all running on the web 👀

[8th Wall @the8thwall]

🎃 Unleash your creativity in our WebAR Halloween Contest using the 8th Wall GenAI Modules! 🕷️👻 Transform your ideas into spine-chilling experiences - haunted tours, eerie games, or mystical pumpkin carvings, the possibilities are endless!

Enter now: https://t.co/VJlDvxzYzg

[8th Wall @the8thwall]

🥪 "@RealLunchables has become the first brand to launch a Rewarded AR Ads campaign in Niantic’s hit mobile game Pokémon Go. Powered by Niantic’s 8th Wall augmented reality development platform, Rewarded AR Ads allow Pokémon Go players to interact with an augmented reality experience in order to receive in-game items."

Read more on @Adweek 👉 https://t.co/wRTEKk1MBt

[Niantic Spatial 🌎 @NianticSpatial]

"Taking a franchise as large and strategy-heavy as 'Monster Hunter' and making it mobile-friendly is hard, but Niantic may have done just that with 'Monster Hunter Now.'" 🏹📱⚒️

Read the full article by @sarakbelcher at @Distractify, here: https://t.co/bbenG0baLR

[8th Wall @the8thwall]

⛳ @Nickelodeon partnered with @CarnivalCruise Line to surround Nickelodeon's inaugural Golf event with a "Nick Golf at Sea" minigolf AR game!

This experience allows users to hit golf balls through a waterslide-inspired course on the Carnival Cruise Ship. Created by @NeoPangea and powered by 8th Wall. https://t.co/t7s6bTznyn

[George Broussard @georgebsocial]

General thoughts on Unity and why this New Plan(tm) is happening:

What's happening now is terrible and misguided but Unity are desperate for cash. I don't think most developers begrudge Unity getting a price increase. It's the implementation of that increase.

But the larger picture is - Unity needs cash. Badly. And that's cause for concern beyond this recent plan.

Unity needs to get their costs under control. They are bleeding cash to the tune of nearly a billion a year (in 2022). Check out page 48 from the February 10K (linked at bottom), last three years 2020-2022 shown below. Headcount and dev spending, sales & marketing, even G&A (legal, finance, IT, services, etc.) are far outpacing the revenue growth.

In early May, they said they planned to lay off 600 employees.

And now we have this cash grab plan to tax game installs, trying to monetize already shipped games by dubious means.

Employee Growth: 4001, 5245, 7703 (+93% in 2 years)

R&D spending: $404M, $696M, $959M (+137% in 2 years)

They acquired Weta Digital in December 2021, so that's presumably a big chunk of 2022's R&D increase.

Sales and marketing: $216M, 345M, $498M (+131% in 2 years)

General and administrative: $255M, $348M, $373M (+46% in 2 years)

Total operating expenses: $875M, 1389M, $1831M (+109% in 2 years)

Revenue: $772M, $1110M, $1391M (+80% in 2 years)

Loss from operations: $275M, $532M, $882M

https://t.co/rWIpD5FWLs

NOTE: I modified (with permission) a message from a friend and veteran game developer of 25 years. He did all the heavy lifting collecting the data.

#gamedev #indiedev #indiegamedeveloper #indiegamedev #unity3d #madewithunity

[8th Wall @the8thwall]

Spring is in the AiR! Explore the possibilities with 8th Wall experts and partners. Learn about immersive play for WebAR with veteran AR agency, @rockreality.

Reserve your spot for our 8Talks event on April 11 from 11am-12pm PT.

RSVP HERE: https://t.co/pE2oJYo36v

[8th Wall @the8thwall]

☁️The Sky Effects Challenge submission deadline is tomorrow ☁️

While our judges enjoy all the AR magic you’ve created — we can brainstorm the next challenge. The possibilities are endless. ✨

[8th Wall @the8thwall]

⛅ Augment everything with Sky Effects and World Tracking 🌍

Now, developers, agencies, and brands can use Sky Effects + World Tracking to create never-before-seen immersive WebAR experiences that use the entire field of view as a canvas for AR. https://t.co/8nmbPUWj2M

[AWE @ARealityEvent]

For the first time on any AR platform, creators can now augment the sky and ground together in the same project, says @the8thwall

#WebAR #AR #AugmentedReality
https://t.co/stplwggHlO