Augmented ReseARch

Augmented Research is a global team of reseachers dedicated to building the AR business case and developing the AR research agenda.

[Augmented ReseARch @augmentresearch]

Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies #augmentedreality #virtualreality #researchagenda https://t.co/7Ie88l5zY4

[Augmented ReseARch @augmentresearch]

New publication in the @JofInteractive by our group, highlighting how AR can be used in retail settings to overcome imagination gaps! #AR #fieldstudies #experiments #imagination #mentalimagery
https://t.co/o0qZPDMQ4m

[Augmented ReseARch @augmentresearch]

Great to see another lab emerging that will drive AR and VR research in Europe #AR #VR #research #education

[Jonas Heller @HellerJonas]

The DEXLab was opened this month to promote digital experience research and education at @umsbe. Give us a follow on LinkedIn to stay updated
#digtal #digitalexperience #research #education

https://t.co/SCHgcKX8OO

[Augmented ReseARch @augmentresearch]

New "Digital Experience Laboratory" DEXLab was launched today at Maastricht University - School of Business and Economics. Great leap forward for AR and VR research!

#AugmentedReality #virtualreality #umsbe #Dexlab

https://t.co/HkVggS6z0U

[AR VR Hub @CreativeARVRhub]

What is augmented reality marketing? Special issue from #ARVR Conference 2019 is out now: https://t.co/ZIWtaIiXXP
Join us in Lisbon in April for #XRLIS for new opportunities
Registration opens soon #Earlybird @PRauschnabel @AnaJavornik @Nynkevanderlaan @A_de_regt @HellerJonas

[Augmented ReseARch @augmentresearch]

Great podcast with @AnaJavornik as a guest talking AR!

[Ana Javornik @AnaJavornik]

😃Delighted to have taken part in the @CXmanagementpod, where I spoke w/ @velascop about Augmented self and related research in the AR community! Thanks very much for having me and I hope the listeners enjoy 🤓https://t.co/DeOK9RkxBO

[Augmented ReseARch @augmentresearch]

Latest publication of our group #ar #vr #research #psychology #marketing

[Jonas Heller @HellerJonas]

Check out one of our latest publications on how to combine AR & VR in experiental retailing
@domahr @TimHlk @umsbe
https://t.co/R0bu75mnC0

[Dominik Mahr @domahr]

XR-VR-DR-MR-AR... A lots of #digital #realities thank you @PRauschnabel for bringing more clarity and understanding. At https://t.co/243WugcG2E @CarlosFlavian

[Philipp A. Rauschnabel @PRauschnabel]

Thank you for chairing the session @domahr and organizing a great conference, @CarlosFlavian!

[Augmented ReseARch @augmentresearch]

Our research shared by ABDC #augmentedreality #AR #research #unsw #umsbe #maastrichtuniversity

[Aus Business Deans @BusinessDeans]

Research: How augmented reality can boost retail
https://t.co/bwiyPv7afn @UNSWbusiness @HellerJonas #AR #customerexperience #retail #innovation #marketing

[Augmented ReseARch @augmentresearch]

We can't wait to listen to interesting keynotes & presentations at the #ARVR2020 conference tomorrow

[Jonas Heller @HellerJonas]

Looking forward to the #arvr2020 conference tomorrow

[Augmented ReseARch @augmentresearch]

Read our latest publication on "Augmented reality marketing: A technology-enabled approach to situated customer experience" in the Australasian Marketing Journal which is now available open access!

@TimHlk @domahr @HellerJonas

https://t.co/V5w6GTIdLL

#AR #augmentedresearch

[Augmented ReseARch @augmentresearch]

Augmented Reality Marketing: Augmented reality marketing: A technology-enabled approach to situated customer experience
#augmentedreality #marketing #customerexperience

https://t.co/TiQCwFsiHb

[Augmented ReseARch @augmentresearch]

Have you seen our latest publication on AR:
The playground effect: How augmented reality drives creative customer engagement

https://t.co/OxVXkKxS6a

#augmentedreality #ar #creativity #consumer #Marketing

[Augmented ReseARch @augmentresearch]

@DrTimothyJung @PRauschnabel @AnaJavornik

[Augmented ReseARch @augmentresearch]

Check out our call for papers for a special issue of Psychology&Marketing - Disrupting marketing realities: The sensory, emotional and cognitive mechanisms transforming customer experiences with reality-enhancing technologies

https://t.co/R0stGIwqkL

#AugmentedReality #marketing

[Augmented ReseARch @augmentresearch]

Are you doing exciting research on Augmented, Virtual, or Mixed Reality (AR, VR, MR)?
Take a look at the call for our special issue on "Disrupting Marketing Realities" in Psychology & Marketing!

https://t.co/R0stGIwqkL

#marketing #augmentedreality #virtualreality #mixedreality

[Augmented ReseARch @augmentresearch]

If it helps to advance research on AR, we are behind it! #augmentedreality #research #mariecurie

[Jonas Heller @HellerJonas]

Just read that Marie Curie started research around 30 years of age and earned her PhD with 36 years. She had not written a single grant application. Now she is responsible for thousands being submitted this week #deadline #yesIcouldhavestartedearlier #AcademicTwitter #MSCI

[Augmented ReseARch @augmentresearch]

Awesome to see that our research group members are being awarded for their work on AR. Bright times ahead for #AugmentedReality #research!#AcademicChatter #augmentedresearch

[Jonas Heller @HellerJonas]

Happy to share that my PhD dissertation at @UNSWbusiness got recognized with the Dean's Award for Outstanding PhD Theses. It concludes 3.5 years of hard work but also having a great time at UNSW in Australia! Hopefully I will be able to visit again soon!
#phdchat #AcademicChatter

[Augmented ReseARch @augmentresearch]

https://t.co/5vDsDOdlAW

[Augmented ReseARch @augmentresearch]

Interested on what we have been working on the past three years? Find our ten publications on #AugmemtedReality in #marketing, #retail, #consumerbehavior, and #decisionmaking on our updated website

@TimHlk @HellerJonas @domahr & Ko de Ruyter, Mathew Chylinski & Debbie Keeling