Avatria, a TransPerfect Company

Avatria is TransPerfect’s digital consulting arm, helping businesses use digital channels to showcase and sell products and services to global audiences.

[Avatria, a TransPerfect Company @avatria]

💬 Chat is the next customer interface — but are your experiences ready for it?

Our team shares the wins, trade-offs, and surprises from building a ChatGPT app from scratch.

Read the lessons learned 👉
https://t.co/WkAMTdUTvr

#AI #ChatGPT #ProductDevelopment #DigitalExperience

[Avatria, a TransPerfect Company @avatria]

Search is changing again.

AEO helped brands be the answer.
GEO helps them be part of the conversation.

Discover how Generative Engine Optimization is redefining visibility 👇
https://t.co/3vaKcqKbA5

#AI #GenerativeAI #Marketing #ContentStrategy #Search

[Avatria, a TransPerfect Company @avatria]

🚀 We built a ChatGPT app — here’s what we learned.

✅ What worked: multi-step workflows & prompt routing
⚠️ What didn’t: UI limits & app frame fragmentation

If your brand is exploring in-chat experiences, this one’s for you.

🔗 https://t.co/MeibBHJYC3

#ChatGPT #AI #AppDev

[Avatria, a TransPerfect Company @avatria]

🔍 SEO evolved into AEO. Now, AEO is giving way to GEO.

📢 AEO = being the answer.
💬 GEO = being part of the conversation.

Here’s why the future of visibility lies in generative engines →
https://t.co/m0KH1heX6u

#SEO #AEO #GEO #AI #DigitalStrategy #SearchInnovation

[Avatria, a TransPerfect Company @avatria]

Multiple web wins for Discount Tire: speed, search, UX. See how Avatria made it happen.
🔗 https://t.co/CEOki2cX1o

[Avatria, a TransPerfect Company @avatria]

Better UX. Faster site. Stronger results. Explore our digital work with Discount Tire.
🔗 https://t.co/1Vhv3bPWgg

[Avatria, a TransPerfect Company @avatria]

Omnichannel wins. Discount Tire’s new POS unifies online + in-store journeys.
🔗 https://t.co/uuLKI6wMV9

[Avatria, a TransPerfect Company @avatria]

Seamless CX = success. See how Avatria built in-store POS & ordering with Discount Tire.
🔗 https://t.co/Pj7HtnelQp

[Avatria, a TransPerfect Company @avatria]

8+ years of innovation with Discount Tire. See the story of long-term partnership done right.
🔗 https://t.co/gWfC2CfJCQ

[Avatria, a TransPerfect Company @avatria]

8 years. Countless innovations. See how Avatria helped Discount Tire transform the customer journey.
🔗 https://t.co/QMHuOQet4Q

[Avatria, a TransPerfect Company @avatria]

#AI chatbots aren't just customer service tools - they're personal shoppers, inventory assistants, technical advisors and loyalty managers rolled into one.

Operations that were impossible to scale with humans are now infinitely scalable.

https://t.co/yv7tBAualP

[Avatria, a TransPerfect Company @avatria]

Amazon's Rufus #AI chatbot can: ✅ Find products under specific budgets ✅ Filter by detailed criteria ✅ Summarize product reviews ✅ Continue conversations across pages

This isn't the future – it's happening now.

Learn more: https://t.co/yv7tBAualP
#eCommerce #AmazonRufus

[Avatria, a TransPerfect Company @avatria]

Customers are comfortable with AI interactions daily, yet many eCommerce sites don't have basic AI chatbots.

The gap between expectations and reality is widening. Are you ready to bridge it?

Read more: https://t.co/yv7tBAualP
#eCommerce #AI #ConversationalAI

[Avatria, a TransPerfect Company @avatria]

Manual order conversion: ❌ Hours daily, error-prone
Automated pipeline: ✅ Set it and forget it

NYSID's team now focuses on customer service, not data entry.

This is why automation matters. 🚀

#ProcessAutomation #BusinessEfficiency
https://t.co/mYnsgj35o0

[Avatria, a TransPerfect Company @avatria]

Built an order transformation pipeline: SPS Commerce → AWS S3 → Lambda → Adobe Commerce

Result: Zero manual intervention, robust error handling, happy customers.

Sometimes the best code is the code that runs silently in the background. 🔧
#AWS #Lambda
https://t.co/ZAO59dOXoJ

[Avatria, a TransPerfect Company @avatria]

Tariff uncertainty is here to stay — how can your business strategically plan ahead?
Discover actionable insights to navigate changing trade policies and safeguard your supply chain.
Read more 👇
https://t.co/xuZkN1iza2
#TradePolicy #SupplyChain #StrategicPlanning #Tariffs

[Avatria, a TransPerfect Company @avatria]

🎯 Turned hours of daily manual order processing into automated background magic with AWS Lambda + S3.

NYSID's customer service team can now focus on customers instead of data entry.

That's the power of smart automation. ⚡

#Automation #AWS #Ecommerce
https://t.co/YSVfhEpf0Q

[Avatria, a TransPerfect Company @avatria]

Acquisition success isn’t just about what you buy—it’s what you do after.
From automation to asset integration, here’s how to improve EBITDA through operational efficiency.
📘 https://t.co/mj0x384y8E

#PrivateEquity #Operations #MergersAndAcquisitions #DigitalCommerce

[Avatria, a TransPerfect Company @avatria]

Crumbl came to us looking to get the benefits of the @pinterestbiz Conversions API
without spending significant time or energy. They came to the right
place. Here’s how we delivered a solution in less than month, with no
code changes required. https://t.co/xu8o1JNtco

[Avatria, a TransPerfect Company @avatria]

Why use the CAPI if you already have a Pinterest tag? Using both enhances conversion tracking and provides deeper insights. Brands using CAPI with the Pinterest tag report a 24% increase in conversions. Learn how to set it up in our blog post: https://t.co/1KJOheBwar