![tarunmallappa's tweet photo. Highly nuanced takes on US-GTM (🇮🇳<>🇺🇸) for first-time Indian founders. 👇
Here's a link to Anurag Wadehra's (@awadehra) practical nuances on US-GTM written for @BlumeVentures in which he answers many fundamental questions on accomplishing the US GTM journey for first-time founders from India.
[Highly nuanced takes. Only those who are going through this journey will relate.]
Link: https://t.co/K6Jbj379OP (Excerpts below)
1) Don't make US your primary market at the outset. It takes at least 2-3 years in the trenches before any success. The reason is simply, elongated or absent feedback loops.
2) Don't keep your legs in two boats at the same time. This is disastrous. And I can vouch for this from our own experience. In Anurag's words, which I firmly believe is true as bible, trying to crack two markets simultaneously is like running two start-ups.
3) Resist the temptations of low-hanging fruits. Instead theorise a strategy to get fit.
4) Set-up a separate B/S & P/L for US-GTM; I can't emphasis this enough from a CFO's office perspective. Set aside funds separately for your US-GTM efforts.
PS: Reading such nuanced takes from Anurag, I would bet my last $ on his courses over simply having to spend 2-3 years learning by experience.
Note: No affiliation with either Blume Ventures or Anurag.](https://pbs.twimg.com/media/GFefrvOa0AAMbxM.jpg)
![tarunmallappa's tweet photo. Highly nuanced takes on US-GTM (🇮🇳<>🇺🇸) for first-time Indian founders. 👇
Here's a link to Anurag Wadehra's (@awadehra) practical nuances on US-GTM written for @BlumeVentures in which he answers many fundamental questions on accomplishing the US GTM journey for first-time founders from India.
[Highly nuanced takes. Only those who are going through this journey will relate.]
Link: https://t.co/K6Jbj379OP (Excerpts below)
1) Don't make US your primary market at the outset. It takes at least 2-3 years in the trenches before any success. The reason is simply, elongated or absent feedback loops.
2) Don't keep your legs in two boats at the same time. This is disastrous. And I can vouch for this from our own experience. In Anurag's words, which I firmly believe is true as bible, trying to crack two markets simultaneously is like running two start-ups.
3) Resist the temptations of low-hanging fruits. Instead theorise a strategy to get fit.
4) Set-up a separate B/S & P/L for US-GTM; I can't emphasis this enough from a CFO's office perspective. Set aside funds separately for your US-GTM efforts.
PS: Reading such nuanced takes from Anurag, I would bet my last $ on his courses over simply having to spend 2-3 years learning by experience.
Note: No affiliation with either Blume Ventures or Anurag.](https://pbs.twimg.com/media/GFeeyv5bIAAVtdy.jpg)
![tarunmallappa's tweet photo. Highly nuanced takes on US-GTM (🇮🇳<>🇺🇸) for first-time Indian founders. 👇
Here's a link to Anurag Wadehra's (@awadehra) practical nuances on US-GTM written for @BlumeVentures in which he answers many fundamental questions on accomplishing the US GTM journey for first-time founders from India.
[Highly nuanced takes. Only those who are going through this journey will relate.]
Link: https://t.co/K6Jbj379OP (Excerpts below)
1) Don't make US your primary market at the outset. It takes at least 2-3 years in the trenches before any success. The reason is simply, elongated or absent feedback loops.
2) Don't keep your legs in two boats at the same time. This is disastrous. And I can vouch for this from our own experience. In Anurag's words, which I firmly believe is true as bible, trying to crack two markets simultaneously is like running two start-ups.
3) Resist the temptations of low-hanging fruits. Instead theorise a strategy to get fit.
4) Set-up a separate B/S & P/L for US-GTM; I can't emphasis this enough from a CFO's office perspective. Set aside funds separately for your US-GTM efforts.
PS: Reading such nuanced takes from Anurag, I would bet my last $ on his courses over simply having to spend 2-3 years learning by experience.
Note: No affiliation with either Blume Ventures or Anurag.](https://pbs.twimg.com/media/GFedusPbIAA_dHn.jpg)
Olivia
Online
Anurag Wadehra
@awadehra
I help tech CEOs scale GTM, position for growth, build teams and find PMF | ex-Google, P&G; 6 startups. CMO @ 2 Public SaaS companies
Silicon Valley, CA
Joined March 2009
1.5K Following
759 Followers
1.2K Posts
Pinned Tweet
There are only two ways to ATTRACT customers.
One, to have them WANT your product.
Two, to have them NEED your product.
The first way is based on evoking DESIRE among customers.
The second way is based on PERSUADING customers.
Most businesses use both ways to attract customers.
https://t.co/wdNIR5h9eN
@naval A commentary expanding the PMF truth in these verses https://t.co/5WHq8Y8mpa
Highly nuanced takes on US-GTM (🇮🇳<>🇺🇸) for first-time Indian founders. 👇
Here's a link to Anurag Wadehra's (@awadehra) practical nuances on US-GTM written for @BlumeVentures in which he answers many fundamental questions on accomplishing the US GTM journey for first-time founders from India.
[Highly nuanced takes. Only those who are going through this journey will relate.]
Link: https://t.co/K6Jbj379OP (Excerpts below)
1) Don't make US your primary market at the outset. It takes at least 2-3 years in the trenches before any success. The reason is simply, elongated or absent feedback loops.
2) Don't keep your legs in two boats at the same time. This is disastrous. And I can vouch for this from our own experience. In Anurag's words, which I firmly believe is true as bible, trying to crack two markets simultaneously is like running two start-ups.
3) Resist the temptations of low-hanging fruits. Instead theorise a strategy to get fit.
4) Set-up a separate B/S & P/L for US-GTM; I can't emphasis this enough from a CFO's office perspective. Set aside funds separately for your US-GTM efforts.
PS: Reading such nuanced takes from Anurag, I would bet my last $ on his courses over simply having to spend 2-3 years learning by experience.
Note: No affiliation with either Blume Ventures or Anurag.
![tarunmallappa's tweet photo. Highly nuanced takes on US-GTM (🇮🇳<>🇺🇸) for first-time Indian founders. 👇
Here's a link to Anurag Wadehra's (@awadehra) practical nuances on US-GTM written for @BlumeVentures in which he answers many fundamental questions on accomplishing the US GTM journey for first-time founders from India.
[Highly nuanced takes. Only those who are going through this journey will relate.]
Link: https://t.co/K6Jbj379OP (Excerpts below)
1) Don't make US your primary market at the outset. It takes at least 2-3 years in the trenches before any success. The reason is simply, elongated or absent feedback loops.
2) Don't keep your legs in two boats at the same time. This is disastrous. And I can vouch for this from our own experience. In Anurag's words, which I firmly believe is true as bible, trying to crack two markets simultaneously is like running two start-ups.
3) Resist the temptations of low-hanging fruits. Instead theorise a strategy to get fit.
4) Set-up a separate B/S & P/L for US-GTM; I can't emphasis this enough from a CFO's office perspective. Set aside funds separately for your US-GTM efforts.
PS: Reading such nuanced takes from Anurag, I would bet my last $ on his courses over simply having to spend 2-3 years learning by experience.
Note: No affiliation with either Blume Ventures or Anurag.](https://pbs.twimg.com/media/GFehsE6acAA_Fbk.jpg)
Who to follow
Dr. Ryan T. Sauers 
@RyanSauers
Keynote Speaker | Author | Professor | Media Host | Leadership • Communication • Marketing | CEO @EndResultz
Snipp Interactive
@SnippInc
Snipp brings together technology, data, and shopper insights to drive transparent, accountable, and measurable growth across every channel.
Renier van den Berg
@reniersky
"Don't worry, I'll keep you safe," said the monkey to the fish while putting him up a tree.
We also take a step towards PMF and how to find it in the US market when selling from India. @awadehra, a renowned growth advisor has you covered with his deep insights into the dos and don'ts for Indian SaaS cos trying to find fit in the US market.
While the entire tech-twitter was busy deciphering the drama that is unfolding at OpenAI's office, @BlumeVentures decided to drop a diamond.
They published a detailed work on 0-$1Mn (cross-border) journey for Indian start-ups . I read the entire report and agree with each and every point mentioned.
One often overlooked aspect of selling to the US markets is when founders don't re-visit the PMF challenge when entering US
The author (Ravi) has aptly articulated this problem in this article. Attaching an extract for ease of reading.
Link to the article: https://t.co/DOnGCO4vGm
Excellent resource from @BlumeVentures and @awadehra!
Helped us have a very thoughtful and deep discussion on our own PMF. (Along with Anurag's PMF worksheet)
https://t.co/rbXa02vm4g
If you are a SaaS startup from India with aspirations to expand to the US, you would do well to read this.
Exceptional post from @awadehra who is emerging as a leading US GTM / PMF Whisperer for Desi SaaS startups.
Key highlights below.
https://t.co/M4zS5tK4F8
@BlumeVentures You are an ambitious B2B tech founder outside of the U.S. And, you want to find product-market fit in the U.S?
Here is my step-wise framework for you to consider.
This came out of a wonderful conversation with Indian founders of @BlumeVentures Thanks to @sajithpai
How to Do Great Work: https://t.co/zzxQTx7JJ3
@lukeburgis Went from being a tech operator to a Substack writer and teacher last year. Your book was amazing in helping me reflect on key issues of thick vs. thin desires.
I hope you've found this thread helpful.
Follow me @awadehra for more.
Like/Retweet the first tweet below if you can:
Who is your HUNGRY CUSTOMER?
Founders! You may be proud of your product but…customers don’t care about your product.
They only care to solve a BURNING PROBLEM they have.
And how your product solves it
To deliver a CLEAR-CUT VALUE proven
With a MEANINGFUL METRIC
Who is your HUNGRY CUSTOMER?
Founders! You may be proud of your product but…customers don’t care about your product.
They only care to solve a BURNING PROBLEM they have.
And how your product solves it
To deliver a CLEAR-CUT VALUE proven
With a MEANINGFUL METRIC
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