Chad Janis spent years as a VC watching founders build companies.
He was a board observer at Dr. Squatch when Unilever came knocking.
He saw exactly how the deal happened.
What Unilever wanted. Why they paid what they paid. How the founder had positioned the brand.
Most people would have filed that away as an interesting experience.
Chad built a checklist.
August 2023 he launched Grüns from a Stanford dorm room. 8 gummy bears. 60 ingredients. $80 a month.
Month 14: profitable.
Month 21: $100M run rate.
Month 24: $300M run rate. Every Target, Walmart & Sam's Club.
Month 32: Unilever acquired it.
Poppi took 9 years to exit. Liquid I.V. took 8. Dr. Squatch took 12.
Chad did it in 32 months.
He didn't stumble into a billion dollar acquisition.
He reverse engineered one.
last month i called 911 on myself for feeling suicidal and the bill with insurance is over $2,000. the 15 min "psych evaluation" alone was $400. oh, and they still sent me home that night. it cost me $2k to not take my life. america's healthcare system is so fucked lol
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