Most people put their YouTube CTA way too late
Business videos usually keep only around 30-40% of viewers on average.
So if your video is 15 minutes, most people are gone before minute 6
if your only CTA is at the end, you're only pitching to the small group that stayed
instead, use 2 CTAs:
1. mid-video CTA
around the 1/3 mark.
you just made a strong point.
they're still watching.
they trust you more.
that's when you say:
โIf you want me to do this for you, book a call.โ
then go straight back into the video.
2. end CTA
give them another next step - your offer, another video, whatever makes sense.
the key is simple:
don't wait until everyone leaves to ask them to take action.
give value โ build trust โ make the offer โ keep going