โBringing together containerized architecture and AI in the context of marketing will transform this industry.โ - Alex Karp, co-founder and CEO of Palantir Technologies
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Today we announced that the biggest deal in @ZetaGlobal history. @PalantirTech and Zeta Global are partnering to create the next generation of of artificial intelligence infrastructure to power enterprise technology stacks. As part of this partnership, we are rearchitecting Zeta's Data Cloud on Palantirโs Foundry, with Athena by Zetaโข at the core, creating a joint go to market strategy to all of their and our enterprise customers.
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This is a major milestone for both companies and I am so proud of the team for the hard work that got us to today. $zeta
LG ๐๐๐
Read more here:
https://t.co/vsY6ZEVEF1
Introducing Athena for agencies โ now available in beta.
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Turn real-time intelligence to measurable outcomes.
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See how Athena helps teams:
โ Get instant answers from customer signals and campaign performance
โ Identify opportunities and understand what's driving results
โ Receive AI-powered recommendations to optimize outcomes before campaigns end
Learn more: https://t.co/yxR024fjJq
Today, @ZetaGlobal is introducing Athena for agencies, bringing agentic AI to the center of every marketing decision.
Agency teams are being asked to move faster than ever. The challenge is not finding the right information; itโs acting on it quickly enough to make an impact. Athena closes that gap, helping teams build and optimize campaigns in minutes.
This is a huge leap forward and opens up a massive opportunity for us . $zeta
LG ๐๐๐
Read the full announcement here:
https://t.co/jtu4HRkTUs
I started running 3 months ago and struggled to hold a pace of 5:30. Today I did 1 km ร 4 intervals with 2 minutes of rest at a pace of 4:50. Showing up every day works.