Trusted advisor to business leaders who want to further improve their marketing ROI. We do one thing – Integrated Full-Funnel Marketing Effectiveness Audits.
Three thoughts this morning:
1) Putin’s invasion of Ukraine last year will go down in history as one of the biggest fuckups & biggest miscalculations ever made by a major figure on the world’s stage.
2) Joe Biden’s response to Putin’s invasion, Biden’s strong defense of Ukraine, and Biden’s leadership in assembling a unified worldwide coalition to stand WITH Ukraine and stand AGAINST Russia will go down in history as one of the greatest defenses of freedom & sovereignty ever put together on the world’s stage.
3) The world is so fortunate Trump lost in 2020.
According to Adobe's analytics data, during the holiday season, shoppers spent a record $211.7 billion online, a 3.5% YoY growth. A key insight is that 47% of online sales came through smartphones, a 9% YoY growth.
Retailers must increase their focus on mobile commerce.
Google Cloud is launching a new AI-powered tool for eCommerce websites to improve the browsing and product discovery experience. Check it out here,
https://t.co/6JvWl87Q2k #ecommerce#retail
Direct-to-consumer competition is rising. Some brands are seeing ad costs go five times (5x) higher than before to drive the same amount of traffic.
Read Shopify’s Future of Commerce report for strategies to combat rising acquisition costs in 2022
https://t.co/rlfHQVBg5G
Marketers are jumping on the NFT bandwagon as a novel way to reward loyal customers with tokenized brand memorabilia. Given that it takes 48.14 kWh of energy to mint an NFT, is this good for the environment?
#marketing#nft#environment
https://t.co/xkeB4TElKN
E-commerce is all the rage, but there are many blind spots, and success can be elusive. Join our free workshop for strategies to build and scale your e-commerce business.
#ecommerce#marketing#strategy
https://t.co/VrcihwTb24
Less than 50% of your digital ad spend works for you.
A PwC study found that 49% of digital ad spend is syphoned off by the 20 or more players involved in programmatic ad placement.
#digitaladvertising#digitalmarketing#marketing#ecommerce
https://t.co/ZWmmSBAEII
Decoding the Captcha identifier is like taking a multiple-choice quiz in the middle of shopping. Wonder what's Captcha's contribution to the overall cart abandonment rate. The @marketoonist hits the nail on the head.
https://t.co/BZGE5r3vAm?