Ali-Nouh

Head of R&D @ On "Twitter"

[Ali-Nouh @b5_nouh]

@sama vs @elonmusk : two AI rivals, one reconstructed personality clash.

Compare:
https://t.co/jFltvbRzNt

Also live:
Musk vs Napoleon
https://t.co/gaxa4JJ2Tj

Sam Altman (full report)
https://t.co/T6iEZEbcvx

Elon Musk (full report)
https://t.co/pip8sbLqHg

Napoleon Bonaparte (full report)
https://t.co/CwihWc23co

Vote next: Hitler, Trump, Gandhi, Mandela, or suggest another.

[Ali-Nouh @b5_nouh]

What's with every model's "honeymoon" phase?!
forinter for a couple of months, then downhill

[Ali-Nouh @b5_nouh]

I'm sure the next DSM will have a new type of anxiety: the 5-hour quota limit anxiety. Thanks, Claude.

[Ali-Nouh @b5_nouh]

Today I’m welcoming the newest member of the https://t.co/uVgHiVPpZC R&D division:
B5Brands.
This one brings together two things I care deeply about: human behavior and marketing psychology.
Most brands do not only communicate features.
They communicate signals.
Certainty. Risk. Novelty. Trust. Status. Belonging. Autonomy. Proof. Friction. Reassurance.
Before a customer clicks, subscribes, buys, ignores, or doubts you, your brand has already sent psychological cues.
B5Brands is our research track for turning those cues into a structured psychometric marketing intelligence engine.
The goal is simple:
Help brands understand:
who their messaging naturally resonates with
which buyer motives they are activating
where their positioning creates trust or resistance
which messages are persuasive, weak, confusing, or counterproductive
how brand signals map to evidence-backed behavioral and psychometric patterns
This is not about throwing generic AI copy at a landing page.
It is about building a disciplined engine that separates:
observed brand signals → behavioral interpretation → evidence-graded hypothesis → strategic recommendation
The foundation combines Big Five personality research, NEO/IPIP facets, behavioral economics, decision science, regulatory focus, choice architecture, trust formation, cognitive load, and message-market fit.
The ambition is to give marketers something they rarely get from AI tools:
Not just more words.
Better judgment.
B5Brands is still an R&D track, but it already represents where I think marketing intelligence is going:
less guesswork, less generic advice, more behavioral precision.
If you build, position, market, or invest in brands where customer psychology actually matters, this is the kind of work we want to explore with you.
Welcome to the lab, B5Brands.

[Ali-Nouh @b5_nouh]

@WesRoth Are you open for some collaboration, Wes? Anyway, keep up the good work.

[Ali-Nouh @b5_nouh]

This is how Google is going to short-circuit every other IPOs from SpaceX and Anthropic to OpenAI
https://t.co/fUNwhwNXDQ

[Ali-Nouh @b5_nouh]

@rorysutherland From a behavioral perspective, intentional 'friction' is a major UX feature. People actually perceive an answer as smarter when the AI takes a beat to respond or flashes status updates like 'Simmering' or 'Ruminating.' It’s the ultimate labor illusion

[Ali-Nouh @b5_nouh]

@bijanbowen hi Bijan, I've sent you an idea in DM. Can you check and let me know? Appreciate your time :)

[Ali-Nouh @b5_nouh]

@DanielSmidstrup To me, obviously, google and another company, maybe Amazon, will pull through; the others will be dead or acquired.

[Ali-Nouh @b5_nouh]

If you can build today, do it fast while you can; soon, tokens will be unaffordable.

[Ali-Nouh @b5_nouh]

we already solved a major issue for domestic robotics. LLM-ready psychometric profiles for robotics manufacturers. We provide structured owner data that integrates directly into your agent's system prompt. It solves the HRI cold-start problem and enables your fleet to adapt to user personality immediately, eliminating the need for long-term inference. you can check our article
https://t.co/PCdo0VfIIg

[Sam Altman @sama]

OpenAI Robotics is hiring, looking for exceptional full-stack hardware, ops, systems, and ML engineers to help us program and manufacture robots that are useful for society.

AI should be able to help people in the physical world. In the short term, we are focused on robots to support skilled workers to build our future infrastructure; in the long term, we imagine everyone having a personal robot doing anything they need.

Our world simulation research program, led by Aditya Ramesh (@model_mechanic), has evolved over the past year into OpenAI Robotics. Progress is rapid, and based on a foundation of co-design between robotics hardware and ML research.

If you love working hands-on across the robotics stack and want to build the future, please consider joining us. Send an email with your background and evidence of exceptional accomplishment to: [email protected]

[Ali-Nouh @b5_nouh]

we already solved a a major issue for domestic robotics.
LLM-ready psychometric profiles for robotics manufacturers. We provide structured owner data that integrates directly into your agent's system prompt. It solves the HRI cold-start problem and enables your fleet to adapt to user personality immediately, eliminating the need for long-term inference.

you can check our article https://t.co/PCdo0VfIIg

[Ali-Nouh @b5_nouh]

Reconstructed personality analyses for Elon Musk, Sam Altman, Donald Trump, Adolf Hitler, and Napoleon Bonaparte are now live!

Check out the 5 unique Big Five profiles and our 2 head-to-head comparisons.

Explore, share, and drop your feedback: https://t.co/rtZdn93frn

[Ali-Nouh @b5_nouh]

@elonmusk We used Grok's deep research to reconstruct a psychometric analysis for your personality. and then build a comparison report between you and Altman; results are... interesting. 🤔

https://t.co/KT5NA7ztBd

[Ali-Nouh @b5_nouh]

@pmitu Stupid ideas are not stupid.

[Ali-Nouh @b5_nouh]

@dylan_curious we did this OCEAN scientific personality reconstruction for Altman vs. Musk, maybe something your audience might like.
https://t.co/KT5NA7ztBd

[Ali-Nouh @b5_nouh]

If your life has been (or is about to be) screwed by AI, share your story at https://t.co/RXtiFMAWMr

[Ali-Nouh @b5_nouh]

@StuffWorthSee Is it water resistant?🌚🌚