Ben Winzer

helping coaches turn traffic into clients with conversion focused websites. took a client from 1.8k to 5.5k per month in 45 days. case study in highlights.

[Ben Winzer @b_winzer]

From €1.8K/month to €5.5K/month - Here’s how I fixed an E-Commerce stores website:

Refined Berlin had everything in place for success.

- A strong brand.
- Great products.
- Consistent traffic.

But their website was failing to convert visitors into buyers.

Their conversion rate sat at a brutal 0.04%.

Sales barely hit €1,800/month.

They weren’t struggling because of bad products.

They were struggling because their website made buying too hard.

It was hard to navigate. No clear path to purchase. Too many friction points.

Customers landed on the site, got confused, and left without spending a single cent.

So I tore it down and rebuilt it from the ground up.

Instead of just making the site "look better", I redesigned it to actually sell:

- Simplified navigation so customers could find what they wanted fast
- Psychology-driven layout that guided visitors toward checkout
- Frustration-free buying process that made purchasing feel effortless

The result?

- Sales skyrocketed from €1.8K/month to over €5K (and the month isn’t over yet)
- Conversion rate jumped from 0.04% to over 1.05%
- Returning customer rate climbed to 8.22%

Refined Berlin didn’t need more traffic.

They needed a website that actually converted the traffic they already had.

Now, instead of bleeding potential buyers, their website is making them money 24/7.

If your site isn’t converting, you’re losing sales every single day.

Fix that.

[Ben Winzer @b_winzer]

final cta section for a journaling app landing page

[Ben Winzer @b_winzer]

@JordanMLipsky yessirrrr

[Ben Winzer @b_winzer]

drove home tonight with windows down and no music playing and just going fast

and i keep coming back to how much i love that

just being in the experience

and i think about how rare that is now

people consume so much that they never just sit with something

they land on a website and within 3 seconds if nothing grabs them they're gone

back to scrolling

this is why the first section of a website is EVERYTHING

if that section doesn't immediately say "this is for you and here is why you should care" the visitor is already mentally out the door

most coaches have a hero section that talks about themselves

and the visitor just doesn't care YET

they care about their problem

lead with their problem and you keep them on the page

lead with yourself and you lose them in 0.123 seconds

[Ben Winzer @b_winzer]

@breallstrong action and results are the only true things that exist in the universe

[Ben Winzer @b_winzer]

@breallstrong yep everything gets so fast to recreate now with ai. like in the past you would hire a social medai manager or whatever and now i just simply have an ai automation that does all of it for me for literally a few cents a week

[Ben Winzer @b_winzer]

@IamLeoAfonso same with me bro although i wasnt as good in school

[Ben Winzer @b_winzer]

@IamLeoAfonso yep you can only improve so much before you start to plateau

[Ben Winzer @b_winzer]

@IamLeoAfonso and also passions are passions simply because they have no pressures at all to make money. if they start to become forcedbecause you neeed to do it because you need to make money then it isnt a passion anymore

[Ben Winzer @b_winzer]

@_Liso_ bro how much are you paying for 1m tokens

[Ben Winzer @b_winzer]

@Imonittoday what does it do to you?

[Ben Winzer @b_winzer]

@Imonittoday true actions lead everything

thats why when you say you trainevery day but you are not in shape, nobody believes you because you talk a bunch but the results arent visible

[Ben Winzer @b_winzer]

@Imonittoday its literally the best feeling on earth. that feeling of accomplishment and pride

[Ben Winzer @b_winzer]

@chriswiser yep i literally built an app for somehting i needed because the google product of that pissed me off haha

[Ben Winzer @b_winzer]

@chriswiser its truly crazy what ai can do already

[Ben Winzer @b_winzer]

@talkwithgt lets goooo

[Ben Winzer @b_winzer]

@talkwithgt living connected with nature is so so much better than living in some crammed city

[Ben Winzer @b_winzer]

@talkwithgt yep the apth to the top is lonely because nobody wants to do what is requried to reach the top but they then wonder how you got to the top

[Ben Winzer @b_winzer]

@jn_jackk especially since you then can validate whether its a good idea in the first plac

[Ben Winzer @b_winzer]

@jasoncfox clarity on your situation is really important especially in business

[Ben Winzer @b_winzer]

@jasoncfox thats a great story, most times tho people who quit their job without even having a basic foundation built just waste way more time