Houssam

Creative director - Ecom
Hard working degenerate
Your grandma bought this pillow from me👇

[Houssam @backastony]

Lifecycle of a successful e-com founder in 2026:

- Find a problem that people between the ages of 35 and 65 suffer from

- Watch for brands who are selling products for the same problem

- Pick a product at level 3-4 market sophistication

- Introduce a new mechanism

- Run an infinite number of LF native statics

- Introduce VSLs to your ads manager

- Hire two contractor editors + 1 VA

- Focus on awareness levels from Problem aware to Product aware

- Use competitors ads for inspo until you reach 7 figures

- Hire junior strategists to increase creative volume! They should be hungry for results and you gotta train them

- Establish KPIs for intent and win rate

- Use data from the ad account and post purchase survey to find hidden angles that’ll help you scale to 8 figures

- Remove yourself from the creative process and promote your best strategist to Partner/CMO

- Start appearing on podcasts and create a personal brand

- Don’t flex, it’ll attract broke people only serve value

- Start a training community for at least 5K a month/Per trainee

- Keep automating the process while checking quality from a bird’s eye view

- Exit your first store for 8 figures+

- Use the system you established to manage more stores that you acquired

- Fund a long term stock and real estate portfolio (If you are lazy go for the SP500)

- Find yourself a long term girlfriend or wife

- Have kids, Travel, grow old

- Die!

You didn’t expect that last part didn’t you lol! Even though it’s inevitable.

So that’s what makes content effective for the mass audience:

- Suppressed thoughts
- Unusual contrast
- Deep desires
- Uncomfortable opinions

[Houssam @backastony]

How to create infinite winning ads for your brand:

1- Research your audience (Amazon, FB groups, reddit, ads library..)

2- List potential avatars (Based on your product possible UMS-UMP)

3- Find five angles per avatar (Pain points, emotional triggers, and mass market desires)

4- Organize angles by popularity (Number of mentions)

5- Start with popular angles (MOF/BOF ads) SOPH LVL 4-5 “Up to 7 figures”

6- Scale with less popular/Hidden angles (TOF) SOPH LVL 2-3 “Up to 8 figures”

7- Remove yourself from the creative process, and hire a competent CD + Copywriters + Editing team

8- If you need help with any of this, send a DM, and let’s connect!

[Houssam @backastony]

R&D is much needed in ecom nowadays.

[Houssam @backastony]

Everybody in ecom talks about branding.

You don’t have a brand if you are still relying on new customers for scale.

Think about it, the average ecom bro got a list of at least 50K customers,

These are buyers, who most likely will buy more if they are satisfied with the product and you offer something better!

Great brands have customers who stayed loyal for 5 years + minimum

Think about your favorite shampoo, drink, supplements…

Don’t build your business on acquisitions only, rely on repeat customers!

[Shaun Eng @shauneng]

He almost quit ecom.

7 months later, his brand hit $226k/day

Most EU guys think the US market is too hard. He did it anyway

French homie @worldexFrancois breaks down how he cracked the US, built a team from zero, and the CRO fix that tripled his CVR:

https://t.co/aF4xXpn8Ox

[Houssam @backastony]

Bad strategists make excuses

Good strategists spot trends

Great strategists spot patterns and parallels

[Houssam @backastony]

Never partner up with your friends!

[EP @eptwts]

never hire friends

[Houssam @backastony]

Script inspo: Competitor ads, Reviews mining, post purchase surveys.

Format inspo: Instagram, Facebook, TikTok, Reddit.

Sounds simple, but few will understand it.

[Houssam @backastony]

Creative strategy agencies are impossible to run, difficult to scale, and overall bad business!

[Houssam @backastony]

Took my own advice and declined an offer yesterday!

Great team, great brand! But we simply weren’t the right fit!

Because their hiring process was all over the place!

[Houssam @backastony]

This is a real blueprint to hire great creative strategists:

- Get as much applications as you physically can!

- Pick the top 10~15

- Give them a paid trial $100 per script x 3 (Including minor research and visual direction for editors)

- Offer bonuses for top scripts ($600 - $400 - $200) incentive for good and fast execution.

- Judge the top 3 scripts based on, execution speed, research compatibility, hook power, retention score, copywriting skills, and awareness level/Market sophistication congruence (Use intuition based on your personal experience to score)

- Interview the top 3 candidates, see which one is the best cultural fit with the brand.

- Explain your brand vision, mission statement, goals and main creative bottlenecks

- Set clear expectations in terms of KPIs (Make sure KPIs are quantifiable + Possible) No person on earth will get you 4 winning ads per month every month (Keep in mind circumstances + Current positioning)

- For a fractional position offer the top candidate $4,000/m + 3% adspent bonus

- For a full time position offer $8,000+/m based in experience + 3% ~ 4% adspent bonus + Future opportunities as CMO, Partner…

- Now try applying this framework and let me hear you again complaining about not finding the right strategist. Dead silence, since you are scaling with the right team!

[Houssam @backastony]

I once had an editor spending $500 a month on 11labs and $1000 on higgsfield.

Come to find out he we was cloning voice from refs instead of searching voices, and butchering clips on seedance 🥲

Needless to say! He is unemployed now.

Anyway! Thoughts on this ad?

My protege creative strategist made it!

[Аргон @argon_delta]

ur ad account is not a slap shop.

it's a strategic array.

TOF unprofitable? fine. it loads MOF/BOF super profitable conversions.

TOF educates.

MOF/BOF close it.

this is why you must look at it as a system for conversions trough time.

not as a 1 stop shop where 1 TOF ad carrires the whole ad account.

[Houssam @backastony]

Every brand I’ve ever seen doing 50K+ in spend a day are literally doing the same thing!

[Houssam @backastony]

How to create infinite winning ads for your brand:

1- Research your audience (Amazon, FB groups, reddit, ads library..)

2- List potential avatars (Based on your product possible UMS-UMP)

3- Find five angles per avatar (Pain points, emotional triggers, and mass market desires)

4- Organize angles by popularity (Number of mentions)

5- Start with popular angles (MOF/BOF ads) SOPH LVL 4-5 “Up to 7 figures”

6- Scale with less popular/Hidden angles (TOF) SOPH LVL 2-3 “Up to 8 figures”

7- Remove yourself from the creative process, and hire a competent CD + Copywriters + Editing team

8- If you need help with any of this, send a DM, and let’s connect!

[Houssam @backastony]

I actually learned a different view regarding this.

B2B is easier to start and raise money for a B2C business.

B2C is easier to scale and make more money.

[Suhas @zuess05]

Which is actually harder?

• B2B
• B2C

[Houssam @backastony]

@calebcanales_ Same here! But tbh compared to 2022-23 it’s way easier now + AI is a blessing