Borislav Arapchev

SEO expert and Google Local Guide

[Jackson @Jacksonsrule]

A psychologist recently explained something interesting why 90s kids developed different thinking patterns than Gen Z, largely because of games. Back then, no autosaves, no hints, just three lives. Games like Super Mario Bros. and Prince of Persia taught: fail, restart, keep going you had to earn progress. Games like Tetris and The Legend of Zelda trained maps and patterns, building memory, navigation, and patience. Finish a level turn off the console. No infinite dopamine. Play was social: one couch, one screen, real conflict and cooperation.
Today, games like Fortnite and Roblox are endless, with autosaves and reward systems that keep you playing. They hold attention but don’t train completion the same way. The difference is simple: 90s kids built focus and tolerance for failure, while today’s players are shaped by constant stimulation. What do you think about this?

[Mario ZNA @MarioBojic]

🇺🇸🇪🇺BREAKING: U.S. Justice Department Just Exposed Ursula von der Leyen and the EU for Pressuring Social Media During COVID!

Released documents reveal that Ursula von der Leyen and EU pressured social media platforms to censor COVID and vaccine information, including children’s vaccines, whenever it contradicted the official narrative.

This proves that the EU is deeply corrupted by Big Pharma a perverse, authoritarian system that must be held accountable.

Never forget the Von der Leyen - Albert Bourla (Pfizer) corruption scandal.

The whole world needs to see this!

[Eva Vlaardingerbroek @EvaVlaar]

These files are a BOMBSHELL.

Thanks to the @JudiciaryGOP, we now have proof that the EU has been actively censoring legal content that goes against their agenda—and that they interfered in at least 8 European elections, including the Dutch elections of 2023 and 2025, by meeting with social media platforms to pressure them to censor political speech in the days before the vote.

Leading up to the Dutch elections of 2023 the EU commission even made the then Dutch Interior Ministry @hugodejonge a "trusted flagger" entitled to make priority censorship requests under the DSA.

What kind of political speech did they want to censor, you ask?

- “Populist rhetoric”
- “Anti-government/anti-EU content”
- “Anti-elite” content
- “Political satire”
- “Anti-migrant and Islamophobic content”
- “Anti-refugee content/anti-immigrant sentiment”
- “Anti-LGBTQI content”
- “Meme subculture”

In other words, anything that goes against their agenda, anything remotely right-wing or conservative, and anything pertaining to the disastrous migrant situation we have here in Europe.

And guess what the only platform was that did not cooperate? @X, of course. The same platform that the EU is fining for 120 million euros under the DSA and the same platform that is currently having its offices raided in France.

This is the type of stuff over which governments should resign and institutions like the EU should fall. Democracy is dead.

Abolish the EU! Now!

[Barry Schwartz @rustybrick]

Google News AI-powered article overviews go live for select publishers https://t.co/EQueSN4hTB via @glenngabe

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

If you think AI tools are ethically shady, you have a moral duty to check out @ahrefs research from last week showing how to effectively spam your way into AI mentions with self-promotional "best of" lists 👇

[Google Search Central @googlesearchc]

Today we released the December 2025 core update. We'll update our ranking release history page when the rollout is complete: https://t.co/7dmc4qr2hX

[Borys Musielak @ Warsaw @michuk]

You can now generate fake passports with GPT-4o.

It took me 5 minutes to create a replica of my own passport that most automated KYC systems would likely accept without blinking.

The implications are obvious --any verification flow relying on images as “proof” is now officially obsolete. The same applies to selfies. Static or video , it doesn’t matter. GenAI can fake them too.

Photo-based KYC is done. Game over.

The only viable path forward is digitally verified identity, like eID wallets mandated by the EU.

One of the companies ahead of this shift is our portfolio startup @authologic. If you're running KYC in banking, insurance, travel, crypto, or anywhere else — it’s time to upgrade your process. Your users deserve better. So does your compliance team.

[Google Search Central @googlesearchc]

Today, we are excited to announce a new experiment in Search Console that offers site owners a unified view of their Google Search performance across their websites and social channels. https://t.co/UfAqOHhAAh

[Borislav Arapchev @barapchev]

Allowing anonymous reviews on Google Maps would open a huge door for spammers. Pretty bad decision :(

#googlemaps #gbp

[Borislav Arapchev @barapchev]

#serpconf started!!!!

[Звезделин Иванов @nikcname]

Чок Кебап маркетинг 💪🇹🇷

[Brodie Clark @brodieseo]

Were we wrong about “The Great Decoupling” after all?

In my latest article, I explore the impact of disabling &num=100 along with its impact on rank tracking & Google Search Console data.

Important read. Make sure to check it out + pass it on to others: https://t.co/9mJgWfgIBP

[Daniel Waisberg @danielwaisberg]

Super excited to announce the Google Trends API alpha test. This new API will help Researchers, Journalists, and Developers to understand Search behaviors and patterns. What a challenging & fun journey! 🤓 https://t.co/3R41jIBcfx

[Syed M. Amir Hassan @SyedMAmirHassa1]

Just noticed that Google is now showing the reasons for rejecting appeals in the GBP Appeal Tool, specifically for 'can't update business category.' 🚨

[Nikola Minkov @n_minkov]

🎓 This weekend marked the graduation ceremony for our latest group of @serpacad students - a moment that always fills me with pride as both lecturer and mentor.

I want to thank all the students who showed dedication throughout the course and admirable courage to redefine their knowledge and expertise in SEO and digital marketing. 

As I told them during the graduation ceremony, SEO is a marathon, not a sprint. People who give up usually lose. Try everything, make terrible mistakes - mistakes are your best teachers.

We worked with an incredible team of lecturers, whom I also want to thank for their efforts and shared knowledge:
👉🏼 Dimitar Dimitrov - https://t.co/18qUNVDiPk;
👉🏼 @TerezaSvet24604 - Head of Semantic SEO at @Serpact;
👉🏼 Deyan Stoyanov - Head of Technical SEO at Serpact
👉🏼 @barapchev - SEO Strategist at Serpact

Thank you to @DonikaMiteva for the perfect organization and for being able to take care of all the students during these six months!

The academy wouldn't be possible without the support of the @stopfak, whom I also want to thank for their dedication over the years. (Did you know that, unlike most higher education institutions in our country, where enrollment is declining, the number of people wanting to become part of this faculty is actually increasing? This speaks volumes about the quality of education there, doesn't it?)

I would like to thank Assoc. Prof. @ageorgiev, Dean of the Faculty of Economics, Assoc. Prof. @TodorYalamov, Deputy Dean of the Faculty of Economics, and Assoc. Prof. Nikolay Netov, Head of Department at the FEBA.

Thank you for the trust also to our partners from the @BEA_Ecommerce and @jnnmarketing, @ahrefs, @trackiancom, @getnitropack, @ns1bg , @rankmathseo, @wp_seopress and @DEVINwater.

To everyone who has been part of this journey: Deep bow, and once again, thank you from the bottom of my heart.

To all the graduates: May the power of SEO be with you. I wish you good luck and many professional challenges!

With Katya Minkova, we promise an even more exciting season 5️⃣, as well as something new for Bulgaria in 2026. 🇧🇬

P.S. The graduation celebration was at a rooftop bar with a view from the top - because students at our academy are always aiming exactly there! 🍻⛰️

#SEOAcademy #SERPAcad #SEO #DigitalMarketing #Sofia

[Borislav Arapchev @barapchev]

@KnessetT That's Satanic!!!

[Nikola Minkov @n_minkov]

💪 Hats off to the fantastic team behind @serpconf 2025!
After months of planning, countless meetings, and sleepless nights, here are the people who made SERP Conf. Sofia 2025 a reality!

Remember these faces well and read their names because these are some of the best professionals in the industry! 🚀 I'm tagging them alphabetically because their contributions cannot be graded.

Alex Svetoslavov
@Asparuh_G
@barapchev
@VelinNaydenov
@DyulgerovVasil
Gergana Uyurova
Deyan Stoyanov
@DonikaMiteva
Julie Ivanova
Ivanina Milcheva
Ivan Angelov
Ivanka Georgieva
Katya Minkova
Konstantin Kurdaliev
@NikoletaYaneva
Nina Videva
@pavel_sarandiev
Plamena Jaradat
@Stelitastar
@fotelov
Stefani Gospodinova
Svetla Yordanova
Sofia Kratchanova
Tanya Valcheva
@TerezaSvet24604
@Trendafilova_Ts
Tzvetelina Momchilova
@Icaka11_95

#SERPConf2025 #SERPConf

[Borislav Arapchev @barapchev]

@dejanseo at #serpconf 2025

[Borislav Arapchev @barapchev]

Let's Rock!!! #serpconf