"TikTok has become home to a new generation of commerce disruptors, collapsing the funnel as we know it by bringing discovery and purchase closer together” — .@smilberg22, Head of .@tiktok_us advertising business https://t.co/VFzKTkRPQq
The accelerated wave of digital initiatives must not be confused with the real business transformation needed for success in the digital age https://t.co/ntNzbzQjoj
Snapchat has published a new report, in partnership with Oxford Economics, which examines the role that Gen Z will play in driving the post-pandemic recovery, and how this generation will become a key focus for marketers moving forward https://t.co/nq3HFswTvF
Apparently, if you want to improve your digital marketing, you will need to focus on Analytics, Personalization, and Optimization. And machine learning can help you with all these https://t.co/eLwM0BsOBn
Nano influencers —those with 5K followers or maybe even just a thousand— represent the lion's share of influence on social media https://t.co/Urgf0XajHa
The differences between the generations highlight key shifts that brands should be aware of when planning their marketing campaigns https://t.co/jxx64oZ08r
Before you get started actually creating your buyer personas, you need to figure out which stage of the purchasing journey you’re creating them for https://t.co/gbXclioWSO
Directly shoppable media such as livestreams, social commerce, virtual consultations and shoppable ad formats will be the fastest-growing ad categories in 2021, says IAB. https://t.co/SZjgmnfmXB