kyle bardouche

being a dad and building &

[kyle bardouche @BardoucheKyle]

If I was launching my brand today here's the playbook I'd use on a minimal bootstrapped budget.

It's made to create moments of audience engagement while creating long-lasting relationships to drive and optimize value and conversions (all that really matters).

This is my perspective and strategy I would do on a tight budget, but no means is it the best or should be taken word for word. Putting a plan in place for 3-6 months and seeing where the sticky points with the customer are will drive the best results.

Need to start building traffic and trust first and foremost. Get people in the funnel and engaged with the brand.

· Website optimization — should aim to hit at least 3% conversion rate
· Leverage existing customers - reengage them
· Consistent social posting strategy — 5x weekly — leading with education and value
· Build community - giveaways with other brands
· Influencer relations - product seeding for UGC
· Only focus on free and/or affiliate right now. Reach out to 100-500 per month.
· Email & sms implementation — flows and 2x weekly campaigns
· Email & sms list growth – on-site capture form
· Google PMax shopping and retargeting $500/month.
· Meta prospecting & retargeting - $30-60/day to start. Find winners and scale. (Advantage+)
· PR - linkby $5000 linkby/month - this will drive top funnel awareness and traffic. Dial in your pitch and get super selective with the publishers.
· Generate on-site reviews — create an incentive
· Amazon - get a paid strategy in place and spend responsibly.
· Subscriptions build out - @SkioHQ or https://t.co/P5f6PZvbYg

* First goal is to get to $30k/month within 3 months.

Recommended Tech stack

· Klayvio — two emails per week. Build out appropriate flows.
· One Text or Postscript 1-2 sms per week
· Linkby or Press Hook - performance PR
· Retention app - email list growth
· Influencer seeding for awareness and awareness and ugc
· Meta — IG and Facebook - start capturing the process in short-form video. Get as real as you can. NOT highly produced.
· TikTok - get TikTok shop setup and offer 25% discounts to get going
· Google — brand, search and google shopping

Wanna offer subscriptions?

On-site email + phone capture what’s this synced to? Welcome email or series?

What’s the process of capturing reviews? Is there an incentive?

[kyle bardouche @BardoucheKyle]

some recent creations with ai.

[kyle bardouche @BardoucheKyle]

@softboywin That refund isn’t coming from Amazon my people, it’s coming from the brand who sells on Amazon. Amazon don’t give af because it’s not their money nor their product…

[kyle bardouche @BardoucheKyle]

@CC_Sabathia @Brewers @MLB Remember it like yesterday

[Dan Go @CoachDanGo]

Eating healthy is actually eating normally but most people think it’s dieting.

[kyle bardouche @BardoucheKyle]

@JonErlichman And haven’t improved it since.

[kyle bardouche @BardoucheKyle]

@iamshackelford Legend status.

[kyle bardouche @BardoucheKyle]

@RepThomasMassie Keep going!!! Don’t give up.

[kyle bardouche @BardoucheKyle]

@StefanoMahfuz Looks so good!

[kyle bardouche @BardoucheKyle]

@benradack Static Ads

[kyle bardouche @BardoucheKyle]

Know your calories, macros, and nutritional goals in less than 10 seconds.
No manual entry. No barcode scanning. No searching for products.

Just take a photo. That��s it.

Nourish just hit the App Store for review. If Apple approves it — it’s live next week. 🍎
Follow @eatwithnourish and drop a 🍎 in the comments if you want early access.

[kyle bardouche @BardoucheKyle]

@TheoVon We know you you meant.

[kyle bardouche @BardoucheKyle]

Meet your dashboard.

750 calories logged. 875 remaining. Protein, carbs, fat — all tracked from a single photo.

No barcodes. No manual entry. Just point your camera and know exactly what you’re eating.

Nourish is almost here. Beta is live now - comment if you want free access. 🍎

[kyle bardouche @BardoucheKyle]

I gained 10 lbs this year. Not from bad habits (and beer) just from being too busy building our companies and chasing the kids around to pay attention to what I was eating.

I tried every food app out there. Always quit within a few days.
Too complicated. Too much manual entry. Not for me.

So I built my own.

It's called Nourish. Open the app. Set your goals. Scan your food. Track your results.
That's it. No barcodes. No manual entry. Just take a photo and get your calories, macros, micros, and health score in 10 seconds.

I'm using it myself to lose 10-15 Ibs over the next 16 weeks.

Holding myself accountable publicly.
Want to join me? Comment below or DM me and I'll send you the link.

[kyle bardouche @BardoucheKyle]

@Peter_Quadrel AI

[kyle bardouche @BardoucheKyle]

@pauljauregui Wow love it. Our sale is Monday. Very curious how it performs.

[Paul Skenes @Paul_Skenes]

It is an honor to represent my country at the WBC. Go USA 🇺🇸 @PlayersTribune https://t.co/ids7clpcYQ

[Elon Musk @elonmusk]

Cybertruck is awesome

[kyle bardouche @BardoucheKyle]

@elonmusk The coolest

[kyle bardouche @BardoucheKyle]

Nine years of building something I truly believe in. Seeing Hair Clay become the #1 hair styling product at @erewhon is one of those full-circle moments I won’t forget.

While everyone else was adding more, we built Hair Clay with only 4 total ingredients.

Available at all 12 Erewhon locations. 🖤

[kyle bardouche @BardoucheKyle]

@WillBlackmon PACK FOR LIFE