Matt Drummond

On-Premise data and consulting for the beverage and bar/restaurant industries.

[Matt Drummond @barsnboardrooms]

Living la vida cerveza

[Matt Drummond @barsnboardrooms]

70% of respondents say they would order MORE drinks if watching a game they placed a bet on.

[CGA by NielsenIQ - Americas @CGA_Americas]

Mobile sports betting linked to increased spend and consumer engagement in Bars and Restaurants presents lucrative opportunities for Operators, CGA’s first study of its kind reveals.

Read more: https://t.co/lGyXfs358g

[CGA by NielsenIQ - Americas @CGA_Americas]

Nielsen CGA Launch PurchaseTrak, an analytic platform that provides the industry’s most rapid and granular view of purchasing dynamics within the U.S. bar and restaurant landscape #onpremise #usonnpremise #nielsencga #bevalsales https://t.co/CqTdzVyWfI

[Matt Drummond @barsnboardrooms]

@hopnotes Yes, last night. Had the Czech Dark Lager for dessert.

[CGA by NielsenIQ - Americas @CGA_Americas]

Calling all BA members! Join @mcrommo and @barsnboardrooms this Thursday, Sept 24 in the latest @BrewersAssoc Collab Hour. We will dive into On Premise #measurement, #consumerresearch and #data for a in-depth look at how the channel is changing.

https://t.co/1t7N0t0knD

[Matt Drummond @barsnboardrooms]

Americanizing a British report about Chinese consumer behavior. Oh and some @SpitefulBrewing refreshment.

[CGA by NielsenIQ - Americas @CGA_Americas]

OUT NOW: Issue V of our On Premise Impact Report, focusing on sales data across reopening states. Download the full free report via our website https://t.co/gD9OlAGMsm

#marketresearch #covid19 #analytics #bars #restaurants #COVID19Updates #usa #insight

[Matt Drummond @barsnboardrooms]

Latest CV19 Impact Report from a few reopened states has some encouraging metrics: 21% have already been out for a meal. Also a section on Draft Beer in the FREE report: https://t.co/PpNt7W364C

[Matt Drummond @barsnboardrooms]

Here’s our latest CV19 Impact Tracker. We’ve shifted focus to look at states that are reopening: TX, GA, FL, TN. More information and weekly update signup at https://t.co/cWNtDOVkfL

[CGA by NielsenIQ - Americas @CGA_Americas]

This week we released Issue III of our #COVID19 On Premise Impact Report, focusing on how specific drink categories are performing via #delivery and #takeout + a review of the $ velocity figures pre + post closures. Download the free report here: https://t.co/gD9OlAGMsm

[Matt Drummond @barsnboardrooms]

BA Power Hour on takeout/delivery impacts from CV19 starts in 30 mins. Open to all! https://t.co/37ZQBEhPnU

[Matt Drummond @barsnboardrooms]

I’ll be on the BA Power Hour tomorrow talking about NCGA CV19 Impact Report focused on takeout & delivery. See link below. The BA has opened this up to everyone so no membership needed to join! https://t.co/37ZQBEhPnU

[Chicago Bars @chicagobars]

Leader on the Senate Small Business committee with Rubio. Bar & restaurant owners should watch now. 👇 https://t.co/C1q38lMNZd

[CGA by NielsenIQ - Americas @CGA_Americas]

With #bars and #restaurants impacted across the country, it’s clear that #COVID19 is having a huge impact for the On-Premise. As we identify insights, we will do our best to effectively inform and support the industry, starting with our latest report: https://t.co/gD9OlAGMsm

[Matt Drummond @barsnboardrooms]

Citing our Hard Seltzer 360 Report, 33% of consumers say they would use it as a mixer with a spirit. Most popular spirits?

69% Vodka
53% Rum
52% Tequila
45% Liqueurs

The percentages show those that mix with hard seltzer do it diversely.

[Matt Drummond @barsnboardrooms]

@BrewersStats Yes, it’s wasn’t a “percentage of where HS consumers are coming from”, rather a “what have you swapped from (select all apply)”. Easier to define latter especially with high crossover/repertoire drinkers.

I like your 2nd question too 🤔

[Matt Drummond @barsnboardrooms]

Some nice data tidbits and press hits from our Hard Seltzer 360 Report:
52% swapping from beer
40% swapping from cocktails
72% believe Hard Seltzer will grow further
https://t.co/WeKUTjxykD

[Matt Drummond @barsnboardrooms]

@BrewersStats Yes, Wine is lower than Beer and Cocktails (1 & 2) but its swapping share is still significant. Not sure about data on 2nd question but there are a number of soft drink and n/a beverages loosing share to HSW too which was surprising.

[Matt Drummond @barsnboardrooms]

Unique insights using @Nielsen_CGA Channel Strategy Report from @Emergingfeed about experiential bars and restaurants. https://t.co/USDdkvO8K5

[Matt Drummond @barsnboardrooms]

As off-premise sales of total beer see an increase (+5%) there is a good opportunity for brew pubs, tap rooms and package stores with bars to seize the opportunity for mid day bars sales with the consumer purchasing packaged alcohol for carry out. 3/3

[Matt Drummond @barsnboardrooms]

Super Bowl is undoubtedly a huge event in the US, but how does it affect the on-premise? A study of ours from a previous SB shows that restaurants, especially casual dining (-37% vs prev week) suffer. There are brights spots though 1/3

[Matt Drummond @barsnboardrooms]

Sports bar (+52% vs pw) and Irish pubs (+22% vs pw) overall saw an increase and breakfast (+24% vs pw) and brunch (+12% vs pw) times of day saw increase showing consumers are getting those on-premise visits in but earlier in the day. 2/3