How bad is the @Titans marketing department?
The Titans are on the verge of their biggest fan-facing moment in years, and somehow theyโve made a full rebrand feel small.
1. Youโre unveiling a new era in a 4,500-person venue instead of making it feel like a statewide fan event (that wonโt even be broadcast whatsoever)
2. The official team store is literally closed on reveal day and doesnโt reopen until Friday AND supposedly the new merch wonโt even be available online until tomorrow either
3. The public teaser campaign was basically a patch, a date, and a few billboards. No real build-up, no real fan engagement
4. In 2018, the reveal was a Broadway spectacle and fans could buy jerseys that same night. In 2026, this feels less like a celebration and more like an invite-only corporate presentation
How do you fumble the easiest branding layup this franchise has had in years?
This shouldโve been a SLAM DUNK to start the new league year.
Thoughts #Titans fans?