The morning Swedish police raided The Pirate Bay I was in a strategy meeting at Universal Music in Norway.
Everyone celebrated because the pirate ship was sinking.
"The adults had won" (lol)
Three days later the site was back online.
Different servers and different jurisdiction.
I looked around the office at my colleagues still planning next quarter's CD releases and realized something.
I was working for people who thought they'd won a war that hadn't even started yet.
The problem of our time is not merely information overload. It is that the time required to construct a coherent understanding of reality is becoming longer than the time during which that understanding remains valid.
Let's talk about the Bitcoin gold coin logo as a brand.
24/7 Wall St ran a story this month about NEAR losing $3.8 million to an exploit.
The picture on top is a gold bitcoin getting smashed by a hammer.
The article mentions bitcoin ONCE, in a line about which coins went up that day (?)
Newsweek did the same thing in 2024.
A piece suggesting Bybit could be the next FTX, and the only image was the bitcoin logo.
I called it a bit manipulative at the time but I think it's simpler than that.
An editor has half a second to tell you a story is about crypto.
A stock photo of a chemist always has a test tube in it for the same reason.
In crypto the one picture everybody recognizes is a gold coin with a B on it.
So bitcoin ends up as the face of everybody else's hack.
Which always is a rough deal for everyone who's spent years saying bitcoin and crypto are different things.
The Fed didn't announce its rate decisions until 1994.
Before that you had to work it out from what they did in the markets.
In 2011 they started doing press conferences, streamed live.
Bitcoin was two years old.
Now they get clipped and debated over on X before they're even announcing anything.
I think this type of authority only works best at a distance.
The minute people start arguing with it, ending up in replies, the authoritative position starts wearing down.
One thing I'm trying to improve every day is my ability to make sense of my changing reality.
When everything changes it's hard to shift PoV because it is in our nature to try to see the world as we feel it _should_ be.
Germany's savings banks started selling bitcoin in their app on Monday. €0.99 a trade.
In January 2025 the head of the Bundesbank called it digital tulips.
THEY BENT THE KNEE 🇩🇪
“If Bitcoin ends up just being digital gold, it is a failed project." — Jack Dorsey
Millions in Argentina, Turkey and Canada faced hyperinflation or capital controls.
Nikolić: “Families will be able to save for the future. Massive generational and societal win.” @basedlayer
If Bitcoin ends up just being digital gold, the entire world has gained easy access to the hardest asset in history.
Families will be able to save for the future.
Talent would stay in their country to build.
Massive generational and societal win.
If Bitcoin ends up just being digital gold, the entire world has gained easy access to the hardest asset in history.
Families will be able to save for the future.
Talent would stay in their country to build.
Massive generational and societal win.
# The 300-year Chaos Gap
Before Gutenberg, the Catholic Church held a monopoly on God's word.
You could not read the Bible yourself.
A priest read it for you and told you what it meant.
If you wanted access to God, you went through them.
Then the printing press made the Bible available to anyone who could read, and the monopoly collapsed.
What followed was the Reformation, the Enlightenment and the scientific revolution.
Then came the Thirty Years' War, the end of feudalism and the rise of the nation state.
It took roughly 200 to 300 years.
Nobody living through it understood what was happening while it was happening.
I think we are in the same kind of transition now, and it is a long one.
People get anxious, or blackpilled, because they read it on a five-week clock.
A transition like this runs on a three-century clock.
I call the whole stretch the Chaos Gap.
The old institutions are failing and the new ones are still arriving.
It is an uncomfortable place to live.
The church lasted through horses, swords and armies.
What damaged it was people sharing information with each other.
The same thing is happening to the modern priesthoods: central banks, legacy media, institutional education.
The broadcast era, roughly 1950 to 2000, looks to me like the historical anomaly.
Three TV channels decided what was "real"
We are going back to tribal information flows at global scale, and this time the tribes are connected.
**I watched the same thing happen to music.**
The record business sold physical friction.
When file sharing took the friction to zero, the distribution monopoly had no clue how to respond to that.
First the industry ignored it and called it a toy.
Then it fought, with lawsuits against the people distributing the files.
Then it wrapped the protocol and found a way to monetize.
That is how labels ended up owning a stake in Spotify.
**Money follows the same three stages.**
Banks called Bitcoin a toy, then a scam.
Then BlackRock launched a Bitcoin ETF.
That is the wrapper!
IMO an "expert"'s knowledge is fitted to the environment it was built in.
When the environment moves, the data, the models and the track record keep describing the old one.
They are measuring a world that is no longer there.
I think nobody alive today will see the end of it.
Nobody who lived through the printing press did either.
We're not even 20 years into this one.
WELCOME TO THE CHAOS GAP.
when Rome was sacked, most people living in the Roman Empire didn't notice much of a difference in their daily lives
the farmers kept farming, the merchants kept trading, the normies kept norming. life went on
Rome still fell
the fact that you can walk down your street and get a croissant doesn't tell you much about the state of your civilization
but it tells a lot about you
There will no longer be a dominating narrative that will drive adoption.
Freedom money will only make sense to a fringe minority, while other things that are cool about bitcoin that's not about freedom money will appeal to other small groups.
That is how adoption will look like in the future.
I think we're way past the time where one big wave of newcoiners will be minted in one cycle because of one narrative.
We'll just be chipping away at it, slowly.
I also think a lot of bitcoiners who have invested too much of their life in this space need to stop thinking that just because they are obsessed with bitcoin that the rest of the world needs to as obsessed as them.
There will no longer be a dominating narrative that will drive adoption.
Freedom money will only make sense to a fringe minority, while other things that are cool about bitcoin that's not about freedom money will appeal to other small groups.
That is how adoption will look like in the future.
I think we're way past the time where one big wave of newcoiners will be minted in one cycle because of one narrative.
We'll just be chipping away at it, slowly.
I also think a lot of bitcoiners who have invested too much of their life in this space need to stop thinking that just because they are obsessed with bitcoin that the rest of the world needs to as obsessed as them.
Talking to a lot of long time bitcoiners in the past two weeks, it's obvious that:
- there is a bitcoin fatigue (tech is moving, but people don't care, single sig or custodian NGU mentality)
- there is AI psychosis/FOMO
Bitcoin is freedom money. We achieved that already. (1/n)
The problem of our time is not merely information overload. It is that the time required to construct a coherent understanding of reality is becoming longer than the time during which that understanding remains valid.
The Fed's goal is "inflation at the rate of 2 percent over the longer run."
Bitcoin's is 21 million.
Now read the Fed's sentence again.
2 percent is specific.
"Over the longer run" takes it back.
Nobody can tell you how long the longer run is.
So the number can be missed for years and the sentence still holds.
21 million comes with no longer run.
It's in the code, and anyone can check it on their own node.
I think that's a big part of why the number stuck.
It's the most specific promise in money.