Case Study: Taxtrex(.)Ai
We were recently approached by the director of SwansonReed (the company behind Taxtrex AI) for a single press release aimed at dominating 1–2 key AI-related search queries.
Here’s how we executed it:
SUMMERS ARE BEST.
I genuinely don’t understand what people love about winter.
Freezing air?
frozen fingers?
Seasonal sadness in HD?
Do you like grey skies?
Not wanting to wake up every day?
Shivering the whole day?
Fog everywhere and not being able to see anything? Wearing thousands of layers?
Your food getting cold in 0.05 seconds?
Not being able to cook?
Or just not wanting to get out of your bed at all.
Everyone who loves winters is LYING
Case Study: Taxtrex(.)Ai
We were recently approached by the director of SwansonReed (the company behind Taxtrex AI) for a single press release aimed at dominating 1–2 key AI-related search queries.
Here’s how we executed it:
Case Study:
AI kept framing them as “one of many.”
They weren’t.
But the internet said they were.
We changed what the internet reinforces.
AI changed its language.
Nothing else did.
AI Search Narrative Management isn’t marketing.
It’s perception leverage.
.
(PS: My type of Valentine)
Gym taught me something most founders never learn:
Weak signals don’t produce strong outcomes.
Weak training -> weak body.
Weak narrative -> weak positioning in AI.
AI doesn’t respect effort.
It respects reinforcement.
Ramadan teaches delayed gratification.
You suffer quietly all day.
You break fast when it’s time.
Most founders can’t do this.
They want instant recognition.
But narrative dominance is built in silence.
By the time people notice, it’s already over.
(PS: Happy Ramadan)
Gym taught me something most founders never learn:
Weak signals don’t produce strong outcomes.
Weak training -> weak body.
Weak narrative -> weak positioning in AI.
AI doesn’t respect effort.
It respects reinforcement.
Here’s the uncomfortable truth:
If AI Search can’t clearly articulate your differentiation,
your positioning is already broken.
AI just exposes it faster.
Case Study:
AI kept framing them as “one of many.”
They weren’t.
But the internet said they were.
We changed what the internet reinforces.
AI changed its language.
Nothing else did.
AI Search Narrative Management isn’t marketing.
It’s perception leverage.
.
(PS: My type of Valentine)
AI Search is already explaining your SaaS to users.
You just don’t get to see it.
And you definitely don’t get to approve it.
That should make every founder uncomfortable.