Steve Nathan

I can do all things through Christ who strengthens me (Phil 4:13). Fractional CFO, Faith, Family, SaaS, Web3, Drones, Christian Hiphop, SFGiants, Warriors,Fore!

[Connor Abene @ConnorAbene]

Most CFOs over-prepare and under-decide.

They build the model. Refine the assumptions. Add more scenarios. And still avoid saying, “Here’s what I would do.”

That is the job.

[Connor Abene @ConnorAbene]

You don’t need more info.

You need to act.

The gap between knowing and doing is where potential dies.

[a16z @a16z]

The comfortable middle is over for software.

Growth has stalled but true profitability still hasn't arrived — most of the sector is stuck: too slow for a premium growth multiple, too diluted for a fortress multiple.

a16z's David George says CEOs have 12-18 months to pick exactly one of two paths: https://t.co/JFhnWI4BE6

[Eric Vishria @ericvishria]

SaaS CEOs, if your CFO hasn’t used Claude for Excel by now, you need a new CFO.

Only the curious will survive.

[Dave Kellogg @Kellblog]

Why The Rule of 40 is Becoming the Rule of 60 -- and What You Can Do About It. https://t.co/PN2EcIhJ8S

[Steve Nathan @bballnathan]

@ConnorAbene 13

[Steve Nathan @bballnathan]

@ConnorAbene CAC. Keep up the great posts Connor

[CJ Gustafson @cjgustafson]

How early should you send board materials before a meeting? Paul Stansik breaks down the real tradeoff between giving investors time to review and letting your numbers go stale. From fast-moving pipeline changes to enterprise sales cycles, timing your board deck is more strategic than most founders realize. If you want sharper board conversations and fewer last-minute fire drills, this is the nuance you’ve been missing.

Watch the full episode: https://t.co/S0l7IqPiBA

#boardmeetings #startupleadership #venturecapital #founderadvice #corporategovernance

[nico @nicochristie]

https://t.co/7c4kch4bsz

[Steve Nathan @bballnathan]

@girdley To complement your green box you can save important docs on the trustworthy app - the family operating system. https://t.co/0UBy8FyBU5

[Steve Nathan @bballnathan]

@jasononfirms Hi. Interested Denver. Keep up the great insights!

[Steve Nathan @bballnathan]

@BojanRadojici10 Please share

[Connor Abene @ConnorAbene]

For every founder sleeping well at night, there’s an accountant who made sure they could.

They’re not the loudest voice in the room.

They don’t post big announcements or talk about “wins.”

But they’re the reason everything keeps moving.

They turn confusion into clarity. They turn numbers into decisions. They spot problems before anyone else sees them coming.

Finance isn’t glamorous work.

It’s the steady hand that keeps chaos from spreading.

And behind every business that runs smoothly, there’s someone keeping the story straight, reconciling, reviewing, and protecting the foundation that growth depends on.

They rarely get the credit.

But they always make the difference.

[Steve Nathan @bballnathan]

@BojanRadojici10 PDF please and Tia

[Steve Nathan @bballnathan]

@alexgroberman "LinkedIn Growth Guide"

[Alex Groberman @alexgroberman]

I created my LinkedIn 45 weeks ago.

Since then I’ve added $80,000 to my agency pipeline, driven crazy revenue for SEO Stuff, built ~8,000 connections, logged 2.13M impressions, and reached 100s of thousands more across my feed.

Steal my system before they close the loopholes.

Before we get into it, though...

If you want the **full** cheat sheet, including engagement group templates, carousel playbooks, DM strategies, etc. just follow me + RT this + comment "LinkedIn Growth Guide" and I'll DM you.

You must do all 3 for the DM.

Alright, here's what's working best on LinkedIn as of this week:

Expert signals & relevance matter more than ever

LinkedIn is placing greater weight on authority and topical consistency.

If your posts regularly tie back to a niche or domain, the algorithm sees you as a subject-matter voice and boosts your content.

Native content is still performing better than stuff with links.

Posts that stay on LinkedIn (text, carousels, native video) outperform those that immediately point outward.

If you do share external links, drop them in comments or context blocks, not the main post.

And if you insist on putting them in the main post, add an image.

Early engagement is critical.

Posts that rack up comments quickly, and keep people reading (longer dwell time), are more likely to be surfaced further.

The “golden hour” still plays a huge role.

Conversation threads are rewarded
LinkedIn is increasingly favoring posts that generate layered discussions, basically replies to replies, back-and-forth in the comments.

Posts that spark debate or interaction among commenters stay alive longer.

Engaging with others’ content before you post (liking, commenting), and then engaging after you post, helps performance.

Also, avoid editing your posts early on.

Also, remember older content that’s still relevant can get revived.

LinkedIn’s algorithm now surfaces posts weeks old if they match a reader’s interests.

So your content’s shelf life is longer than before.

My posting system:

I post 3 times per day, 7 days a week.

Skipping more than 36–48 hours hits my numbers hard.

(Check my stats from 2 weeks ago to see what happens when I travel if you want to see how bad the numbers can get.)

My routine:

Morning: Strong POV or proof-driven post

Afternoon: Carousel, annotated screenshot or case study

Evening: Mini-thread, question-based post, or lesson share

Formats working well at the moment:

Carousels:

Bold headline then 3–5 slides of steps, visuals, annotated context then CTA

Short native video:

Hook fast, subtitles, walk-through or behind-the-scenes

Text / micro-threads

Clear hook, short lines, 3–5 bullet takeaways, question at end

Proof + breakdown posts:

Show a result, break it into actionable steps

Conversation-led posts:

Open loops, provocative POVs, questions that invite replies

My engagement strategy:

Comment on 20+ posts/day with real insight, stories, or examples

Like 50+ posts/day, prioritizing those in your niche or adjacent

Reply to every comment in the first hour

Repost your top posts every 5–7 days with a fresh intro or angle

DM 5–10 people/day with context from their posts, but remember value-first

Because LinkedIn is increasingly rewarding repeat engagement (same people commenting across posts) and comment thread depth, nurturing relationships in your comments section is now as important as posting itself.

Hooks & angles converting now:

“I started this account 45 weeks ago. Here’s what $80K in pipeline really looks like.”

“This 7-slide carousel booked 3 high-value meetings in 48 hours. Slide 1 below.”

“If I had to rebuild LinkedIn in 2025 from scratch, here’s the playbook I’d use.”

“The daily system I use to drive consistent inbound from LinkedIn.”

“$X in revenue last month from LinkedIn alone, here’s how.”

Always back your claims with proof, screenshots, analytics, sales outcomes, or it loses credibility.

30-Day LinkedIn Growth Playbook:

Post 3x/day (1 format must prove a result or show a metric)

Comment on 20+ posts/day with substance

Like 50+ posts/day

Reply to all comments quickly

Repost your top posts weekly

DM 5–10 people/day with value from their content

Track metrics: comment depth, replies, new leads, repeat commenters

Test hooks, formats, posting times constantly

LinkedIn remains one of the most underpriced engines for professional growth and B2B reach.

Run this for 30 days, screenshot Day 31, tag me when inbound starts.

And if you want the full cheat sheet, including engagement group templates, carousel playbooks, DM strategies, just follow me + RT this + comment "LinkedIn Growth Guide" and I'll DM you.

You must do all 3 for the DM.

[Steve Nathan @bballnathan]

@BojanRadojici10 Look amazing. Please share

[Steve Nathan @bballnathan]

@KatiaAmeri I’m on my way for my first time!

[Steve Nathan @bballnathan]

@nicochristie @Fundamental Would love invite code

[Steve Nathan @bballnathan]

@tryjasononline Engagement bait. Ty Jason!