BBC Media Action India

We are BBC's international development charity. In India, we have been using media and communication to improve health, resilience and rights since 2001.

[BBC Media Action India @bbcmaIND]

Big ideas change lives!

We're supporting the @WorldBank Clear Her Path contest. Share your ideas on removing barriers for women at work.

Win: World Bank internship + storytelling session with us!

Closes 1 May, 9:29 am https://t.co/l6nxbd0VZP

#MediaforGood @bbcmediaaction

[Saamuhika Shakti @SaamuhikaShakti]

38,32,50,000 kgs of waste stays out of landfills each year thanks to our informal waste pickers. This #WorldEnvironmentDay, let's recognise the impact and contribution of our #InvaluableRecyclers in doing the important job of reducing the burden on our landfills.

💚 Check 'The Happy Number' song celebrating their critical role in the circular economy: https://t.co/b3ZnsVGeXJ

[Saamuhika Shakti @SaamuhikaShakti]

As part of Fashion Revolution Week, Saamuhika Shakti partner Enviu Textiles joined hands with the Global Shapers #Bengaluru I Hub for Stitch in Time—an event that celebrated conscious fashion and upcycling. With support from partner @Hasiru_Dala, pre-loved clothes were sourced and reused, turning awareness into action.

The @InvaluablesBLR ‘Got Old Clothes?’ by our partner @bbcmaIND was also introduced by Alisha Jain, Marketing & Communication, Enviu Textiles, sparking conversations on how to responsibly discard textile waste.

Collaborations like these are sparking meaningful conversations, but can also support the livelihoods of waste pickers in Bengaluru!

Photos by Ayush/Global Shapers Bengaluru Hub

#CollectiveImpact #CircularEconomy #TextileWaste #ConsciousFashion #InvaluableRecyclers #Bengaluru

[Saamuhika Shakti @SaamuhikaShakti]

#Bengaluru, you're making change happen!

Since the launch of our partner @bbcmaIND campaign Got Old Clothes?, Bengalureans have stepped up in a big way—saving 1.1 tonnes of clothes and textile waste from ending up in landfills. That’s twice the usual amount collected across the 16 Dry Waste Collection Centres! ♻️

Got old clothes lying around? 👕 Drop a comment below, and we’ll share how you can be part of the movement.

This campaign is powered by Saamuhika Shakti partner BBC Media Action's initiative @InvaluablesBLR, in collaboration with partners @Hasiru_Dala and @ApparelCircular.

#InvaluableRecyclers #NammaBengaluru #Bangalore #WasteManagement #GotOldClothes #WastePickers #InclusiveCircularity

[BBC Media Action India @bbcmaIND]

Our #InvaluableRecyclers have laboured meticulously to save 257,758 kgs of textiles waste from ending up in the landfill during January 2024 to March 2025!

Got Old Clothes and want to join them? ♻️👗

WhatsApp Maadi on 9741730854

Remember to send clean, folded clothes💚👕🌍

[BBC Media Action India @bbcmaIND]

Last call!

We're supporting @WorldBank in amplifying youth voices to tackle barriers for women at work.

Passionate about social change? Enter by 1 May to win a World Bank internship + storytelling masterclass with us: https://t.co/IoncvTyAo2

#MediaforGood #BBCMediaAction

[BBC Media Action India @bbcmaIND]

Harmful gender stereotypes often hold women back from opportunities. The @WorldBank Clear Her Path competition, with support from by BBC Media Action, is a chance to change that.

Enter by 1 May 2025, 9.29 am: https://t.co/l6nxbd0oah

#BBCMediaAction #MediaforGood

[Saamuhika Shakti @SaamuhikaShakti]

This #EarthDay 🌍, let’s heed the call to take action!

*Did you know:
• 75% of household #TextileWaste from #Bengaluru is either landfilled or incinerated
• At 7.2 million tonnes, it is one of the biggest waste items in India, of which, only 19% are recycled

The sheer scale of this growing pollution demands urgent, systemic solutions - a solution Bengaluru is showing the world.

Our partners in Saamuhika Shakti - @bbcmaIND, @Hasiru_Dala and @ApparelCircular - are working together to address the growing crisis of post consumer textile waste through an inclusive, circular model that does two things:

• Reduces textile waste at the landfill, protect the environment
• Whilst creating secure, dignified livelihoods for waste pickers

✨ Got Old Clothes? Be part of the solution.

📞 or WhatsApp: [phone] | https://t.co/Hv71u16t9v

#InvaluableRecyclers #InternationalMotherEarthDay

*𝘥𝘢𝘵𝘢 𝘧𝘳𝘰𝘮 𝘰𝘶𝘳 𝘱𝘢𝘳𝘵𝘯𝘦𝘳 𝘌𝘯𝘷𝘪𝘶’𝘴 𝘳𝘦𝘱𝘰𝘳𝘵 𝘰𝘯 𝘵𝘦𝘹𝘵𝘪𝘭𝘦 𝘸𝘢𝘴𝘵𝘦, 𝘌𝘹𝘱𝘭𝘰𝘳𝘪𝘯𝘨 𝘐���𝘥𝘪𝘢'𝘴 𝘛𝘦𝘹𝘵𝘪𝘭𝘦 𝘞𝘢𝘴𝘵𝘦 𝘓𝘢𝘯𝘥𝘴𝘤𝘢𝘱𝘦, 𝘑𝘢𝘯𝘶𝘢𝘳𝘺 2025

[BBC Media Action India @bbcmaIND]

#InvaluableRecyclers need you to listen! ♻️ So marketing genius Shantala Kumar is here to help them. 💡

#GotOldClothes
#InclusiveCircularity
#Invaluables

[Danish Sait @DanishSait]

Putting comedy to some good use. Thank you @InvaluablesBLR for this really fun and important collaboration. Got old clothes? Don’t know what to do with them? Check this video out now! Please do share it! ❤️

[Kaushik Deb @kaushikdeb]

Such a fun chat with @_sayema on @bbcmaIND on India's decarbonization story! Do check it out!

[BBC Media Action India @bbcmaIND]

Anirban emphasizes the importance of personal actions for sustainability and highlights the opportunities for entrepreneurs in addressing climate change. To listen to this episode of Cool it Down and more, please click on this link: https://t.co/BmiZEht5K3

[BBC Media Action India @bbcmaIND]

In this episode of Cool It Down, RJ @_Sayema speaks to Anirban Ghosh, Head, Centre for Sustainability, Mahindra University about Mahindra Group’s journey towards sustainability.

@USAndIndia

[BBC Media Action India @bbcmaIND]

They discuss the challenges and successes in reducing emissions, the impact of sustainable projects on communities, and the balance between business growth and eco-conscious practices.

[BBC Media Action India @bbcmaIND]

Ajinkya shares insights on the love for the soil that drives his work & offers advice for aspiring farmers. Listen to this episode of Cool it Down and many more by clicking this link: https://t.co/BmiZEhsxUv

[BBC Media Action India @bbcmaIND]

He discusses the challenges of conventional agriculture, the obstacles faced in organic farming, and the importance of consumer choices in promoting sustainable practices.

[BBC Media Action India @bbcmaIND]

Listen to this episode of Cool it Down and many more by clicking this link: https://t.co/BmiZEhsxUv

[BBC Media Action India @bbcmaIND]

In this episode of #CoolItDown, Shaik Imran Hussain Choudhary, Co-founder of Prakheti, discusses innovative approaches to sustainable agriculture, emphasizing the importance of biodiversity and the role of young people in climate action.

@USAndIndia

[BBC Media Action India @bbcmaIND]

Imran highlights the urgency of addressing climate change impacts on agriculture and the necessity of making farming an appealing profession for future generations.

[BBC Media Action India @bbcmaIND]

Listen to this episode of Cool it Down and many more by clicking this link: https://t.co/BmiZEht5K3

[BBC Media Action India @bbcmaIND]

In this episode of Cool It Down, RJ Sayema speaks to Ashish Beergi, a social entrepreneur and scholar from @MASH_Project, discussing his journey in climate action and social entrepreneurship.

[BBC Media Action India @bbcmaIND]

He emphasizes the role of youth in climate action, the intersection of policy and grassroots initiatives, and the motivation that comes from seeing tangible impacts in the community.