BBH Labs

R&D for creative businesses l @bbhblacksheep l Edited by @MaraDettmann and Harry Guild l Powered by a noisy global strategy team l When the world zigs, Zag 🖤

[BBH Labs @BBHLabs]

Get in. We're going back to the 90s.

https://t.co/9ghQc7UkGI

[BBH Labs @BBHLabs]

K-Pop bands like NewJeans are among some of the best marketers in the world right now.

What's their secret? Madeline Honig, Art Director at BBH USA, dissects a worldwide phenomenon.

https://t.co/eqxmotUePu

[BBH Labs @BBHLabs]

Brilliantly done.

[Norwich City FC @NorwichCityFC]

𝗔𝘁 𝘁𝗶𝗺𝗲𝘀, 𝗶𝘁 𝗰𝗮𝗻 𝗯𝗲 𝗼𝗯𝘃𝗶𝗼𝘂𝘀 𝘄𝗵𝗲𝗻 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗶𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗰𝗼𝗽𝗲, 𝗯𝘂𝘁 𝘀𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝘁𝗵𝗲 𝘀𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗼 𝘀𝗽𝗼𝘁.

Check in on those around you.

#WorldMentalHealthDay | #YouAreNotAlone | @samaritans

[Ed Hayne @EdHayne]

Nice quote from Simon Gregory at BBH: “You want a work culture that is safe enough to do something great, but not so safe you do nothing great.” Amen.

[BBH Labs @BBHLabs]

Along with selling one bedroom flats as "studios" for well-heeled artistic types

[BBH Labs @BBHLabs]

Rebranding brine shrimp as "sea-monkeys" has to be one of the best marketing ideas of the 20th century

[BBH Labs @BBHLabs]

This chart is absolutely bananas (and "vibecession" is excellent)

[BBH Labs @BBHLabs]

"It helps your body manage workload. It helps you spend more time in a flow state. It improves resilience. It makes you better, stronger, more useful and happier in your job."

Simon Gregory, Joint CSO, on the ultimate performance enhancing drug: rest.

https://t.co/P5Wuodess5

[derek walker @dereklwalker]

I'm going to beg you to read this. We advertising folks need to read this.

@hadjiwrites Is a beast of a writer! This advertising doesn't deserve this level of talent. He put his heart into this.

https://t.co/ESV8jeAoRk

[APG @APGLondon]

Absolutely. And how we need to get straight on how and what we train people in for the future. you can read my commentary and download the charts https://t.co/9jy3X8HD06

[BBH Labs @BBHLabs]

The big takeout from the new APG Strategy Skills survey is just how many plates strategists have to spin.

It's a specialism made up of specialisms.

[BBH Labs @BBHLabs]

Elon can only dream of having a brand as edgy as Lyle's Golden Syrup

[Sebastian Groebner @SGroebner]

Find Your Greatness.
Make Your Moment.
Feed Your Happy.

A few years ago,@BBHLabs made a hilarious (and concerning) list with "X Your Y" tagline examples. But today, this very site/app won the big prize.

What the hell does that even mean?

#advertising #copywriting

[BBH Labs @BBHLabs]

5 marketing lessons from the batshit crazy world of America's roadside lawyer billboards

[BBH Labs @BBHLabs]

5. Deposition your competition.

[BBH Labs @BBHLabs]

5 marketing lessons from the batshit crazy world of America's roadside lawyer billboards

[BBH Labs @BBHLabs]

4. Zag against category conventions.

In a world of alpha chestbeating gorillas, a little self-deprecation stands out a mile.

[BBH Labs @BBHLabs]

Barbie 2024